Ryan Daniel Moran says you don't need more traffic, you need to get in front of existing traffic. Build an audience through email lists and subscribers, pick a medium you can sustain, then convert visitors into customers by collecting emails and following up.
Ruben Castellanos asks what is an effective way to generate traffic to a new business?
Ruben I once heard a quote that said, you don't need more traffic, you just need to step out in front of it. There's already plenty of traffic flowing around the Internet. You just gotta get in front of it. You can do that by any number of things, through video, through posts, through just whatever gets the attention of people that are out there. But in my opinion, the best way to do this is by focusing on audience building. Of course, audience building is a vague way of saying either building a list, building a YouTube subscriber list, building Facebook fans, any of those things will work. And it is work. A lot of people want a magic button of how do I show up and get the attention of people who want to buy my stuff? But the answer is, looks a lot like work. It looks a lot like providing value for people who are in the market for what it is that that you provide, putting stuff in front of them, advertising it, seeing what works, and scrapping what doesn't. There's no magic button, unfortunately for doing this. But in terms of strategy, still, number one place to get traffic right now is Facebook. So if you can provide value in a medium where there's already a ton of traffic, that's the place where you should start putting up posts, putting up videos that provide value for your audience, and then link back to someplace for them to get deeper into the relationship. Whether that is collecting an email list, subscribing to whatever channel it is, where you're putting content, or buying your products. I recommend the email list because that's where I've made pretty good chunk of my money is in building up email lists and marketing to those email lists. It's a customer record that you get to keep for forever until they unsubscribe. So I think that's how you build up long term equity when driving traffic, getting the email list because you can promote to them forever. I guess the second place that you might want to focus would be YouTube. If you're doing videos, or really I should just say whatever medium you or your team is comfortable creating content, that is where you should double down. Whether that is blogging, whether that is video, whether it is audio in the form of a podcast, however you are comfortable providing value, double down there, advertise it on Facebook and through YouTube ads. That's the strategy for generating a lot of content or generating a lot of traffic. But it is worthless if you are not providing value and you don't have a strategy to turn those eyeballs into customers. And in my opinion, that comes down to collecting the email list and then following up with those leads to turn them into customers.
SA.
