A short YouTube talk (Capitalism.com) by Ryan Daniel Moran arguing that iconic brands/figures (Taylor Swift, WWE, Tesla) succeed because they create "raving fans" — small groups of deeply engaged customers who amplify announcements and bring the brand to wider networks (e.g., "If you have 100 people who really care...they will take it to the rest of the world").
What do Taylor Swift, the WWE and Tesla all have in common? They have raving fans. They have fans who will line up and watch the announcement for the next album or the next special event or the next product release. And those fans take the product or the business to all of their friends and their network. If you have 100 people who really care who about what a brand is doing, those hundred people will take it to the rest of the world.
