I Told Him How To Double His Revenue In 90 Days...

Welcome to the road to 1 million. I'm Ryan Daniel Rand. Today I'm going to be working with Noah, who asks a very good and very common question that I get from some of our followers and viewers. And it's once I've launched a product, how do I turn that into an audience? I teach that you should start with a person and then build a small group of those people that are raving fans of whatever you do. But a lot of people find my work after they've already launched a product. How do you take a product that is taking sales and then go back and do the stuff that I talk about in the grind, which is building that launch list and building those raving vans? Noah is based in Singapore, so that answers the question for those of you who are wondering if you can do this outside the US and he's doing about half a million dollars a year over two different brands. And in this conversation, I'm going to tell him how to build a raving fan base out of the products that he's already launched without completely changing his plan or his business model. As a result, he leaves us with a very clear plan to a million and beyond. You're really going to enjoy this chat with Noah.

Noah, welcome to the show. It is great to meet you. It is always great to meet somebody who's followed my work for a long time, has had some success. You're at. You're halfway to the million, and we're just going to get you over the hump and get you to the million. So welcome to the show. So you finally had your all in moment when you were done in the military and you had kind of poked around with things but not gone all in. So what was different when you went all in? Because, you know I'm hot on this. Right. You know, I'm big on this idea. Once you go all in, getting to the million is actually a very straightforward, simple, dare I say, easy. So what was different for you when you went all in? What did you start doing differently? How did you think differently versus when you were just dipping your toe into the water?

That. That is actually a really good question because I noticed for my. I noticed that I would always kind of hold back. Like at the first sign of any.

Yeah.

Difficulty. I would kind of hold back. So to give you a really good example, I'm currently selling hair dryers as one of my businesses and my other business is selling. Selling mattresses. So just to kind of give an example, the biggest hurdle we hit at the start, which kind of I had to kind of question myself was when the Singapore, like we weren't abiding by Singapore government rules. So basically when you sell electronics in Singapore, you must have a license because any, like, if anything happens, like you need to make sure like the government has a seal of approval on like, okay, this is safe to sell. Like it won't catch fire, it won't burn down someone's house. Yeah, we actually didn't have that when we first started selling in Singapore. So we basically broke the law. Right. And yeah, fun times. And I noticed that when we did like our first 10k in sales.

One of our customers actually brought it up to us. Hey, do you have this like safety mark? Which we actually didn't. And at that point of time we didn't have enough profitability to pay 5K USD.

For this license. And like my first initial reaction was like, okay, I'm going to hold back. You know, like, I'm not sure if.

This is going to work.

10K really isn't a lot of revenue. So I wasn't really sure about the concept. And one thing that changed was when I kind of asked my girlfriend and my mom was like, hey, should I continue this? I'm not really sure. And they told me, yeah, I think it's worth you trying. And I remember that day was really clear when I was like, okay, if I pay 5k USD out of my own pocket, I really need to make this work. Because that was pretty much all I had at that time. So I tried it. Fortunately it did work out. We had some proof of concept already. Although I wouldn't say 10k is a lot that that kind of allowed me. I pull out for my savings and I just invested in the company way before I took out anything else because I was already like in the whole 15k.

Right.

Yeah.

But most, what most people would do there if they're not all in, is they'll either quit or lie. And you were, you said, okay, I'm all in, so I'll pay the 5k and I'll figure it out. Is that a fair summary?

Absolutely. Yeah.

Yeah.

I'm trying to build an audience post.

Post.

Launch. Launch, yeah, exactly. And that's what I've been doing. And that has been generating, generating quite a good constant stream of revenue of about 5k a month for us. Just emailing people who haven't necessarily purchased. Right. Just been to our website.

We want them to familiarize themselves with us. So you just send a bunch of emails, a bunch of newsletter welcome emails, things like that. So I know for a fact they work because the principles are there.

Thank you for setting the record straight, Noah. It is much easier to build a seven figure business when you know who your audience is and who your ideal customer is. But when you've got a product that is up and taking sales, how do you go back and decide who the ideal customer is? This is why I teach it in a specific order. Choose the person first and then launch products to them. If you do it out of order, it's not the end of the world. But it does take some effort and some hard decisions to create the foundation that you'll need in order to get to the million dollars. As a result, it can feel like you're late to the game in audience building or in building an email list. So listen as I tell Noah how he can build an audience even though he feels a little bit behind in the process. So I know you've got, you've got a goal to get both businesses to $2 million. And what I would like for you to do is give me kind of a high level summary of each business because it's difficult, not impossible, but it's difficult to get two businesses to grow in parallel. Usually one takes off and then another takes off. Or I tell people to combine the brands, but I don't think that's what you want to do or where this conversation is going to go. So tell me a little bit about the brands, how you got them to this level, what the products are, and then I'll sort of go into my brain lab here and help you find your opportunities to get to a million.

Okay, no problem. So just a little bit of recap. So do have two companies. We are only selling in Singapore currently, so we are not selling in our neighboring countries, we are not selling to the US and we are only running Shopify. So just because we don't have such a big market platform like Amazon in Singapore. Well, not as big as Amazon for sure, at least.

And we are only selling high ticket items. So for my hair dryer it's 250 and above. So that's $250 for our mattress brand, our AOV, which is like order value, average order value is about $800. Okay. Yeah, so both companies have been around for a year and we are only selling, I guess for the purposes of this, this conversation we are only selling one. So for the hair dryer business, we're only selling hair dryers. We are looking to bring in a shampoo which is like a very complementary product. Focusing on hair. And for the mattress business, we are strictly only selling mattresses. We do have bed sheets, but we don't actively advertise them just because the AOV isn't that high. So that's what we're kind of at right now.

That's interesting. Tell me a little bit about the bed sheets. And there's a reason I want to go here. But you have this other product, but you're not selling it or advertising it. Tell me why and tell me if there's any volume on that product.

Okay. So we are typically using this as an upsell or rather a downsell. And the reason why we are not focusing so much on this is because.

We personally feel like it's not a big needle mover to us. Right. Because we are selling it at maybe 100 to $200, whereas the bid can cost $1,000. And overall, so. And also, we just don't have enough manpower to sell. And capital wise, we don't really have enough capital to order, like, to spend as much as on the bid sheet as we do on the mattress. So it's just kind of like a capital restraint, a manpower restraint. That's why we're not really focusing on both products. We're just focusing on one.

And how are you financing the business right now? Where's your capital come from? Do you have any debt that you're using to finance inventory or are you just rolling the profits back into more inventory?

Yeah, so initially we started with an angel investor who invested about $880,000 of their money into our business. And that's how we kind of got. Got the capital to get started. And now we are just rolling money. We are not really taking any profits. We're just rolling over and over. Hence, that's why we. We can't spread ourselves too thin in terms of Facebook advertising or the inventory for both products.

So the first thing I would do, I mean, I. I would make this. My focus within the next two weeks, is to start looking at sources of debt to finance inventory. This is one of the things, the. One of the first moves we make in the fund when we invest in a brand where we're looking for debt inventory to finance the next inventory order. And I'll give you an example. There's a food company that we're raising money for right now. It's called Sinless Snacks. They're fantastic. They do lotion snacks. Yeah, they're great. So the Rice Krispie treat, they have a cookie dough bar, and now they have a biscotti cookie, which is just outstanding. And they've been on the hamster wheel of they sell out and then they have to wait 10 weeks to get inventory, and then they sell out. And so we're coming in, we're saying, okay, we need to raise a few hundred thousand dollars in debt capital. And the reason for that is because, a, our costs go down when we place a larger order. Number two, we can actually buy the raw ingredients way ahead of time, which will take our lead time from 16 weeks to five weeks. And number three, it will prevent us from having this hamster wheel of running out of stock and then getting back in and then running out of stock. We need to have enough inventory to be able to build that momentum, to get to that consistent 50 or 100 sales a day. So we have a multimillion dollar business. So with you, we want to pursue either a bank line of credit, or we can go out to one of the firms that specializes in inventory financing, like 8 fig co, sellersfunding.com, ampla is a good one. Any of those four sources of capital are acceptable for you to be able to have debt inventory. And I sold this to my old business partner. We were both very debt averse. We were very not wanting to have debt, and I finally sold him the concept. When I said, okay, if we borrow $100,000 and our interest rate is 10%.

We'Re going to end up paying $10,000 in cost. Right? The additional cost that it takes for us to spend is $10,000. So what we're actually doing is spending $10,000 to get several hundred thousand dollars worth of inventory. That ROI is incredible. Right? If we take $10,000 and we're able to buy $100,000 worth of inventory, which at retail cost is $250,000, we have a 25 to 1 profit margin. And we've saved $90,000 for Facebook ads, for putting attention into the bed sheets to hire another person. We freed up $90,000 worth of capital to be able to grow the business. No. When I run those numbers, does that make sense?

It does make sense a lot.

So even if you only can get an inventory line for $50,000, if you know you're going to sell that inventory, that is the first, first move that I would make. And here's what's going on in my brain as you're kind of sharing with me your business. I think you have a real opportunity with this second product, this bedsheet, and you're explaining to me that you have a capital problem and you have a manpower problem. Both of those are solved with money. Both of those are solved. If you've got debt capital, that frees up some of the cash that you've got tied up in mattresses. Because I want you to be able to focus on this second product. This second product is what is going to be able to take this business from $300,000 to five or $600,000 in a matter of two or three months. So.

Given infinite resources and infinite focus, would it be fair to assume that you could get the bed sheets to sell at a decent rate? Is that correct?

100%. I've never thought about it that way.

But tell me why you're so confident.

So I do have, I do know someone who has sold off their company, which also happens to be bit sheets. So they've been hitting that revenue number. So I know for a fact that we have the market and the capability to do it. So I never actually thought about it that way because, just because of the AOV not being there. But you're 100% right. If you could just sell 10 to 25 more of that, that is a game changer. Totally 100%.

I once listened to a podcast and I don't remember where this was, but it was an interview with someone who said they did a cross benefit analysis of every business they could possibly go into. And they had a few rules, like they didn't want to be an influencer, they didn't want to be a business guru. They just wanted to have basically a four hour workweek type of business. And they ran across benefit analysis on all these different businesses and they discovered that the best business for them to go into is selling bed sheets. And they ended up, they ended up having a $7 million business selling bed sheets that was, you know, their, their passive income business, if you will. And the reason for that was they were fairly light. Everybody needed them. There wasn't a whole lot of people advertising them and it wasn't something that you needed a big, you needed to have a face of. So this is kind of in the back of my brain as there's, there's money in bed sheets, Noah, like go, go sell some bed sheets. And I recommend that you would use the bed sheets as your way of getting customers so that you can put inserts in packaging and do follow ups with those customers so that you're selling them on the high ticket item, which is the mattress. So do you have any resistance to bringing the bed sheets to other markets outside of Singapore or do you want to keep the focus in your. Your local area for now.

Yeah, I think. I think for now is the key word, because I would prefer to keep it in Singapore just because there is a little bit of shipping difficulty, shipping it to neighboring countries, because logistically not as robust. So I would like to keep it in Singapore for now because I'm pretty sure with just bid sheets, we are able to get to at least a million a year. On top of that, there's still the mattress. But given once we have enough profit rolled over, I would love to expand to countries like Malaysia, Indonesia, more Southeast Asian countries, and eventually even go to.

The US.

So your first move is to pursue debt inventory on your mattresses. And the reason for that is to free up capacity so that you can put more attention into the bed sheets. And focusing on the bed sheets will theoretically double the company take it from 300,000 to 600,000 fairly quickly. It might even do more than that just because of the synergistic effects of what happens when you have a second product. Some people will find the bed sheets and come back and buy the mattresses and vice versa. So that's an important move for you. Now for the third step, we could take this in one of two directions, and I haven't decided yet. So let me ask you a couple questions. Do you know what products, 3, 4, 5 are going to be, or do you not know that just yet?

Not just yet. I know what product tree is going to be. Uh, and I know you're a big advocate of 25 sales a day, four products, million dollar business. Um, our third product is going to be a bit free. Um, it just goes along with the whole sleeping experience. Um, for the fourth product, I, I can't say with absolute certainty that I know what it's going to be just yet. Uh, probably blankets and. Or pillows. Okay. Um, those are probably good ideas.

I like, I like the blanket, and here's why. A bed frame is going to be difficult to make for a specific person, but a blanket you can do. So would you tell me who is the person that you're targeting, who spends the most money with you, and why do they buy your mattress and bed sheets versus all the other options they have?

Okay, So I think we hold a really unique position in Singapore because Singapore is pretty humid and it's pretty hot year round. So our unique mechanism, if you will, is simply selling cold mattresses. So it's great on that front. It's also great in terms of pricing because any other company that sells cold mattresses in Singapore are ridiculously high priced, so they can easily go for 2,000 to 6,000 and above, which is pretty crazy. My co founder and I, we've made the, you know, kind of like stance that, hey, we don't want to overcharge people too much because we are kind of selling at $1,000 price range, which is decent margin for us. It's pretty decent margin for us. So we don't really want to charge any more than we have to. And our mattresses are quality, so it's affordable, it's quality and it's cold. No other combination can be found in Singapore. So that's, that's kind of who we are selling to. So people who don't want to spend so much but want to sleep better along with it being cold.

Did you notice how Noah started by talking about the features and benefits of his product? He was talking about his product like it was the hero in the story. What I did there is, is I helped him take those features and benefits and speak to a specific type of person. Because when you're speaking to a specific person, it's going to be easier to target the people who will pay the most for your product. It's also going to be easier to come up with additional products that you can launch to that person. It's going to make it easier for you to get reviews. And all of this is going to make the snowball start to build a lot faster. If you have a product that's already taking sales, your job next is to do the exact same thing that I did for Noah. And that's to ask the question, who does this product make the biggest difference for? How does this help the customer on their journey? And when you do that, the next level of growth becomes very obvious. Selling products is hard. Selling to people much more straightforward, and I would say much more rewarding, fun and easy than just selling product. That little pivot gives Noah a completely new set of objectives and things that he can do to grow his sales. But it's not by talking about the product. It's by asking the question, who is my product a perfect fit for? All right? So, Noah, you can see the look on my face, right? You can see how excited I am by the fact of how clear your person is. And here's why. I'm your person. So I am the person who will spend money to stay cold at night.

I wear an aura ring to track my sleep. I have.

A chili pad on my bed. You know what the chili pad is, right, Noah?

I'm not too sure.

Oh, I'm going to change your life, Noah. Oh, my goodness. Okay, so the chili pad is a really popular accessory. Man, I wish. I wish I could just bring it over here. But it's attached to the bed, and it's a sheet that lays on top of your mattress under the fitted sheet, and it is connected. Oh, I love the look on your face. Yeah. I'm changing your life right now, Noah. And you plug it into this machine and it pumps cold water into the sheet, all right? And you set the temperature that you want to have it at. And what this does is I turn it on 15 minutes before I go to bed. And I get in and my bed is ice cold. I wake up shivering. I put the blankets all over me, Right. And that sheet, that accessory, that machine costs $1,000. So that tells you something about the person who is willing to solve this problem. I have cooling pillows, right? So I have. I have pillows that have a gel in them that stay cool at night. I have a bed sheet on my bed. I've spent thousands of dollars hacking my bed to be cold.

So the fact that you identified this person that you're serving and this problem that you're serving opens up so many different opportunities for you that are better than just, I'm going to sell a bed frame. You see what I'm saying? Oh, yeah, you can sell. You can sell a competitor to the chili pad. You can sell cooled pillows. Your blankets can be specially formulated to both keep you warm and cold. I don't know how that would work, but there's something there. You have your bed sheets. You have all these different things that you can now bring into the total solution. Now we've got a clear person and a problem that we're solving. Whereas just selling a thing, a product, a bed, is not as compelling as solving that clear problem. So when I say that to you, are you able to see now how there's more meat on this bone than what you're biting off right now?

Yeah. I can't explain how mind blown I am by what you said. The introduction of. Thank you so much, by the way, for the introduction of new products. Wow. You have nailed, like, you have nailed my. My customer person. And, like, along with all the products, I'm actually writing them down right now.

So it's.

It's pretty cool to see, like, they are more centric around a problem and a person.

Yes.

Than I originally was, you know, so it's really, really cool and refreshing to hear that.

And your person is more specific than I think you've been giving it credit for. Because your person probably tracks their sleep either via an aura ring or a whoop or a Garmin or some other way of tracking their sleep. They are probably married or in a relationship and they're fighting over the blankets. You know, one is.

One of the best ads I ever saw in this space was if you're a man and you're tired of sleeping with one leg outside of the blankets. And it was like, oh, my goodness, that is so true. Because every woman is like all curled up and the man is like, I'm dying in here. I'm absolutely dying.

Like a tagline. Look, we save relationships.

You know, so there's relationships are won and lost between the sheets. There you go. There is a headline for you. I like that. They are won and lost between the sheets. We know how they're won between the sheets, but how are they lost between the sheets? Well, if you've ever been sweating while your partner is freezing, you know what I'm talking about. There's your copy for you. So thank you so much. You can see now that there's a much more specific person than who you've been targeting up to this point. You have more products that you can sell to them and how someone would be willing to spend a premium in order to work with you. So the two directions that I wanted to go with the next part of this conversation was one, talking about additional products and we went there. The other was to talk about how we might target more of those people. So how might you amp up your Facebook advertising once you've solved your capital problem, which we've talked about? How would you more specifically target the people that you're going after in order to get more of those ideal customers? Tell me a little bit about that.

So two things come to mind.

I think for me, the two most obvious things that I have my mind on currently right now is to change up the copy on Facebook ads, change up the copy on the website, a little bit of conversion rate optimization to speak a little bit more to your customers. Like you mentioned about copywriting, I think you already know to just change up the copy, speak to your customers more, maybe add a little bit more humor.

You know. So I think those are the two really standout ways that I can imagine.

Taking your advice on, you know, like. Like very little risk I could take your advice on. So those are two things I would actually probably focus on immediately.

Yeah, I would. I would suggest that you have one well done video that calls out to Your person. So at the time that we're sitting here, I'm just getting back from Nashville where I was meeting with the founder of Jeremy's Razors, which is a razor company that launched here in the States last year. And I used them as an example in a lot of my classes, specifically the Five Day Challenge. I use them as an example of someone who knew their person and launched products to that person. And if you watch their most famous viral ad that produced tens of millions of dollars in sales, they're two minutes into the ad before they even talk about what the product is. It's all talking to the person. In your case, you're talking to a person with a problem. And that problem is.

No one is making a mattress for humid areas. And this is a problem for millions of people. And here's what it feels like. Here's how it affects relationships. Here's how it affects your business because you wake up tired and groggy. Here's how it affects your day to day life. And then you dread going to bed. And so we distract ourselves with our phones and we don't sleep and it becomes a recurring nightmare, if you will. So you can really dig into how this problem affects their life because it affects more than just the seven or eight hours that they're in bed. It affects their relationships, it affects their job, it affects their happiness, it depresses, it affects their mindset, it affects their diet. Because how you sleep is a lever that affects everything. And so you can spend a lot of time talking about that problem and that person and then spend 30 to 60 seconds talking about how your mattress has technology that is made to absorb humidity and cycle that. Like, I don't know how your product works. You know how that works. But you can spend 30 to 60 seconds talking about that and that would be a very effective ad. And if you have a way of getting that traffic to come and be on an email list somewhere, now you're building that list of customers that you can that that will smooth out the seasonality of your business quite a bit. You picking up what I'm laying down, Noah?

Yeah, absolutely. Great, great ideas. The VSL is a really, really good idea. I really excited.

I'm sorry to interrupt, but just to be clear, when I say VSL, I'm talking about like a five to six minute ad, not like a 45 minute direct response video. I just want to be clear about that.

Yes. Yeah, I've actually seen Jeremy Razor's video. So I've actually been through your five day challenge. Really, really insightful. Uh, I've actually seen it and I really like that ad. I really, really like it. Uh, it's really.

Eye catching and really speaks to the values of people very much. My partner and I actually wanted to take inspiration from that ad to create something very similar, actually.

Perfect.

So we're on the right track. Yeah, absolutely.

And, and Jeremy is. You know, they spent fifty to a hundred thousand dollars on that video. It's a very well done video, but you can get 60 to 70% of the way there with a very small budget with B roll and decent copy and voiceover. It just needs to be specific to the pain points and to the person. So what we've done here in 25 or 30 minutes or so is we've identified that we need to get capital freed up, we need to focus on additional products, and that we have a very clear person and a very clear problem that we can solve. Noah, on a scale of 1 to 10, how confident do you feel now that if you focus on those three things, this is $1 million business in six to 12 months?

100% like awesome. Yeah, Yeah. I feel like individually those points alone are like worth like half a million to a million each anyway. So you just have to tell me one and I feel like, yeah, I'm on board. 100%, like we're going to hit it.

No problem. Good. Very good. Very good. Well, do you want to talk about the second business with the time that we have left or do you feel like you know what to do now after going through the mattress business?

Yeah, I do have a clearer idea, but I wouldn't mind going through the other business as well.

Tell me about it.

Okay, so the second business is a hair dryer business and we are a one product company because for this the only investors, we kind of bootstrapped it ourselves. There are no really investors. It's my girlfriend and I's business. We share, you know, similar equity in the business and it's something we bootstrap. So we are only currently selling one product, hair dryers. And actually after going through your five day challenge, it really helped me nail down my customer avatar for the hair dry business. So my customer avatar are mothers who are really stressed day in and day out and having like just one less thing to stress about. Because women as. There's some research that shows that as women age, they also suffer from hair thinning, hair loss, weakening hair cuticles. That means their hair isn't able to produce as strong or as obvious hair, which kind of shows like It's a little bit like balding, but not so extreme like men's male pattern baldness makes sense. So that's the problem we are trying to face. Our first product was a hair dryer. And the second product we are looking to sell are shampoos.

So before you go to the shampoos, how does the hair dryer fit into that person's life and that problem?

Okay, so it's a great thing. I was about to skip that over. So our hair dryer has 20 million ions. So it kind of, it discharges ions to basically coat and protect their hair from heat damage, whether it's from the sun and it's much gentler on their hair than most traditional hair dryers. So that's how we plan on solving that problem of, you know, fading hair over time as people age.

Okay, So I want, I wanna, I wanna hit on this point a bit because your customer is not busy moms who need one less thing to think about. It's women over a certain age that want to prevent a problem. And that is a much, much more specific and higher value problem. Right. So what's coming to mind for me is this is kind of like why people use skincare. They use skincare for immediate relief, but also to stave off a long term problem, which is lower production of collagen and whatever else. You can take that same message into hair, which is sort of where you're going with this. And there's this ad that I used to use from Stage. The best ad I ever saw was this ad for Crest White Strips. And it's two women sitting at a table. And one woman says to the other, hey, can I ask you a question? Are my teeth yellow? And the other woman says, have you ever taken the tissue test? What's the tissue test? She hands her a white tissue. She says, hold this up to your teeth. She looks in the mirror and goes, oh, yellow. No, natural tooth color is the color of that tissue of that napkin. Right? And every woman that saw that ad ran over to the mirror, held up something white and said, oh my goodness, I have a problem.

And what you're kind of doing is you're doing the same thing, except it's a true thing. You're highlighting a problem that every person will face that they don't know about. Your. Your hair is going to thin, and here's how we prevent it. That is a beautiful, unique selling proposition. And so I want you, I just want to milk that here for a second because you very quickly said, it's Moms who want one less thing to think about. You know, women who want one less thing to think about order pizza instead of making dinner. You know, women who want, who want one less thing to think about are throwing, are throwing a sinless snack into their kids lunch. You know, they're, they're not spending $250 on a hair dryer. Women who have something to worry about which is thinning hair.

That is somebody who spends $250 on a hairdryer. Right, that's that. That is a deep fear. That is a woman who is afraid of losing the value that society puts on her in what she looks like. That is the married couple who fights because the woman is too stressed to do her hair in the morning. Like these are deep issues that you can hit.

So with that, now you can tell me about the shampoo and the conditioner and the oil that you put in hair and all and the, and the biotin supplements and all this. So now, now go ahead and tell me about those.

Right. So like you mentioned, also a really good summary of, of product of our customer avatar. So the next product we obviously want to bring in to help customers stave off this issue or this worry that they, that we will have in the future is included like shampoo. And eventually we want to look at some kind of serum to put on the hair after the shower so it lasts longer, it enhances the shampoo. I was also thinking of supplements.

It also helps that these are pretty reoccurring. So long term ltv and I'm really happy about that. It's something that I really want to bring all my businesses towards rather than just a one time expensive product which is what we are now. So that's kind of where we're headed.

Great. So your play here is to almost reverse engineer what we did for the mattress brand where if you have a video that highlights the problem that these women are going to run into and then you send them to an email opt in where you're talking about all the different solutions that you have to this product or to this problem. Now you've got a real business and those solutions are this serum, the hair dryer, the supplements, the shampoo, the conditioner. Now we've got a real brand here, but this is a brand that serves a customer for a very long time. So the ad that speaks to the problem becomes more important in this process. So what I would do immediately is you've already got the, since you're selling on Shopify, you've already got the customer Data for this, this group of people that you're serving, I would immediately start warming them up for a second product while also having some sort of ad that is grabbing more of those people and putting them into your process to build that audience. But this is a very straightforward business to take to a million dollars.

That's great to hear. I don't like complexity.

Good. Yeah.

Thank you so much. This is really, really great advice.

Good.

Yeah.

You came into this conversation saying, I would be just thrilled if I took my two businesses each to a million dollars. And I think you had a little bit of doubt wondering if we could get there. But I think we got there pretty clearly.

100% liquid gold. Thank you so much for good.

Here's one of my assignments for you. No, I know you're a member of the 1%, so my invitation to you is to every, let's just say every two weeks, put this on your calendar to do an update Post in the 1% Facebook group about what you did, what you took away from this conversation and what you've done with it and what the progress is. And that will keep you accountable and also get you in the habit of documenting the process so that you're actually moving the ball forward every two weeks. And I'd also invite you to do one write up before you go to bed tonight that says, here's what I took away from this call, here's what I'm going to do with this and I'm going to do an update in two weeks posting about my progress. Can you do that for me?

100%. 100%. I'm looking forward to it.

Congratulations. No, I mean, you're whispers away from, from the million and I'm excited to be part of your journey.

Thank you so much. It's amazing talking to you, you as well.

Thank you for following my work and I will see you on the next coaching call. Good to see you, Noah.

Thank you so much. I'll see you soon.

Bye. Bye. Bye. Now that Noah has had this big aha moment, how long do you think it's going to take for him to hit the million? Do you see how when you do this stuff in the right order, it becomes the very predictable to get to that million dollar run rate if I can get somebody off the sidelines and into the game. This plan is very straightforward. It just takes four products, 25 sales a day at a $30 price point to have a million dollar business. Whenever you're ready to start your road to 1 million, come join us inside the 1%. You can find out more@capitalism.com 1 Noah's there, by the way, and he's having great success us. Hey, I hope you enjoyed today's episode. Let me know what you thought and I'll see you on the next episode.