Is Your Business Idea Big Enough?

Whoo. Good morning, everybody. Good to see you. It's a beautiful day in Texas. Hope it's beautiful where you are as well. Hey, thanks to all the first timers who are joining us here on the live stream. If you are watching live, please say hello in the comments. Would love to say hello. Good morning, Ken. And hello, Sufyang, both in the in the green room this morning. Excited to go to you guys. If you want to get into the green room to talk about your business or talk about thinking bigger, please click the link in your Facebook account inside the 1% group and come on and join me. Good morning, Drew. Good morning, Rhino. Good to see you. Hey, Tiffany. Good morning, Matt. Omes. Hey, Matt Ohms. Today is day one. Are you excited? Because I'm excited. Look out for some stuff coming later today. Good morning, Susan Anderson. Good morning, Herb. Good to see all of you. Thanks for hanging out with me. Morning, Stefan. Good morning, Darius. Good to see you. All right, let's do this.

Sorry, I had one of those moments where I had nine thoughts at once. And when that happens, the waffle brain breaks. You can't do that. Too much syrup in the waffle, it breaks. Good morning, Parm. Good morning, Alicia. Good to see you guys. All right, so before we go into today's topic, I know the real reason why you join these. These coffee and caffeine.

Eight days without caffeine. This guy. So my brain's still firing up.

I know why you're here. I know why you come to these capitalism and coffees. It's for a little ritual that we do called the simultaneous sip. Tbd. New name pending. Don't know what it is, but at some point we gotta stop ripping off Scott Adams. So please join me for the simultaneous sip with capitalists all over the world. All you need to participate is a cup or a mug or a glass, a chalice of style and a tankard, a thermos, a vessel or a flask, some sort of container. Fill it with your favorite liquid. I've got decaf coffee with on switch MCT oil and a little bit of cayenne pepper. Join me for this? I'm taking a sip. Go.

Mmm.

I can feel myself thinking bigger already. Good morning, Amanda. Good morning, Salome. Hello, Gianni. Hello, Linda. Linda, I sent you an email yesterday. Still want to slip you in there to the incubator. We kind of held a spot for you, so we'd love to see you. Hey, Parm. Hey, Bradley. Good to see you. Alright, let's talk. Let's talk. Let's kick today off with some really good news. So as of 7:30 this morning, the 25th spot was taken for the capitalism incubator. So we're about to begin it. We're about to begin a new round of businesses that are going to go through this process of building a seven figure business that they can sell. This is really, really exciting for the whole community for two reasons. One, it's exciting because those 25 people are going to build the foundation of a really exciting business. I feel more confident, more capable of what we were able to do with businesses than I've ever been. And so the speed at which we're going to see progress on these businesses and help people get the clarity and the confidence they need to build that seven figure business they can sell, it's just going to be we're going to move fast and it's going to be really fun. The second reason that's really good news is because we're going to be sharing and documenting their progress on YouTube and on the podcast. So if you're not subscribed to the channel or you're not subscribed on the podcast, please do so now. So we're going to be having some of them on there because it gives them positive exposure to investors and to influencers and to advisors and to partners and to other opportunities by us talking about them. And it's also just fun. It's just fun to talk about their journey and document where it's going. It's also an excuse for me to give them some one on one help. So at certain times we're going to be going through this process where I'll work with them one on one or sometimes maybe two or three on one. We'll record it. It'll be a piece of content that gives them exposure for their business, allows me to dive deeper into their business and also gives some context to the audience about where these entrepreneurs are progressing and growing. So really exciting. Todd, you asked when will the next one start? We've considered doing another round before the end of the year. Not sure if that is going to happen. We'll probably decide in 60 to 90 days. But we'll definitely open. Assuming we like doing it, which I think we will, we'll open up another round six months from now. So that would be the beginning of next year. So either November, December or February, you could count on another round happening. So really exciting stuff. 25 spots filled up. This is also a really interesting thing just from me personally documenting my own experience here. I did not do Any sales videos. I didn't do a big launch, there was no scarcity push. It was just straight to a pre launch email list which I had been communicating with. I held one zoom call, didn't do any phone sales, it was all done via email and application. It kind of broke my beliefs a little bit. It broke my beliefs about what is necessary in order to have a big launch or to do what it is that you want to do. So a lot of times we look at what other people are doing and we reverse engineer it and just figure that's the way or that's the route or that's the method, that's the strategy that you have to do to get that result. But we didn't have any affiliates, we didn't do a video launch process, we didn't do any of that, we didn't do free content. We just brought them into the pre launch list, told them what they were doing, had one zoom call, did a couple follow ups. No, we might have had, I didn't do the sales call, but we might have one sales call with one person who had a couple questions and apart from that just put people right inside. So it was a really cool learning experience for me realizing that you can run your business however you want to run it. You don't have to do it just like everybody else. This is a great lesson that I learned from one of my mentors that who said, you know, how simple can I make the sales process? How simple can I get to taking the order and moving on from there? And when you know you got the goods, you don't need to come up with a big pitch or a big presentation. So when you are launching a business or when you are taking pre orders for a business, you don't have to do a big wonky wonk complex process in order to put people to the, to the part where they buy the product. The simplest sales process, often the best one. Alright, so let's talk a little bit about the topic of thinking bigger. So as I have gone into the pool of self development.

Dipped my toe in the water and then yelled cannonball.

You realize that there, there really is no.

There'S, there's. How do I say this in a way that is palatable? There is really no.

There'S. Try this again.

You realize that all of your stories and thoughts are bullshit. And because all of your stories and thoughts are bullshit, you can reframe whatever thoughts and stories you want.

Find evidence to make them true. A great example of this would be the political divide in America. So if you ask people on either side of the aisle why they believe what they believe, they will give you a hundred reasons why. Now, sometimes those people will give you 100 true reasons.

And. And therefore they are justified in their belief system around their political ideology. And if you go to the other side and you actually talk to somebody, they will give you a hundred reasons why they believe their ideology. And sometimes it's a hundred true reasons, but they have completely different ideologies. Now, if you go to someone on one side and you ask them what the other person believes, they will give you a hundred things about the other side, about why they are wrong. But they're usually assumptions. They're not based on actually talking to somebody on the other side. So all of this to say we can find justification or evidence for whatever it is that we want to be true and make it true. Another kind of silly example of this is when I was going to school thinking I was going to be a pastor, there was a class that was basically designed to undo the habit of what was called proof texting in the Christian church. So proof texting is the idea of saying.

The Bible says that there's a heaven and a hell, and here are all the verses that back me up. Or the Bible says that this. And here are all the verses that back me up. It's starting with the belief and then finding the justification for it. And so the class was made to kind of undo that because it wasn't a healthy thing to do to come up with a belief and then to justify it with all these little pieces that you picked randomly from all over Scripture. But our brains do that all of the time. Our brains do that constantly where we decide what it is that we believe and then we find the justification for it. And most of our lives are run by these unconscious or subconscious patterns. Most of our lives are run by the beliefs that we have adopted. And then we continue to find evidence for them over and over and over and over and over and over again. And this is how we end up seeing the world. This becomes the lens through which we see the world. For example, one of my beliefs would be government isn't as efficient as markets. That's a belief of mine. And I can give you a hundred different reasons about why that's true. And somebody who believes that government is more effective than markets would debate me and bring a hundred reasons about why that is true. That's the lens that through which I see the world. I think I have come to that through a fair analysis. And we can argue that all day long, and somebody else could come to a different set of conclusions and have a reasonable set of. Of reasons why they would conclude something like that. We all have them. They're all logical to us. They all are. Are justified in our own minds. The reality, though, is that they're all bullshit. They're all interpretations that we have made. Now, how does this apply to this topic of thinking bigger? It applies to this topic that because we have all adopted a certain belief about what we think is big or hard or a lot of money or enough or what makes us feel safe or what we need, we've all come to conclusions about what our capabilities are, what our needs are and our expectations are. And we now have all of these justifications for why those things are true. So if you believe, in fact, let's just say this. If you are making $80,000 a year, it is likely the result of you coming to the conclusion that $80,000 is possible and reasonable for you. And you have all these justifications about why that makes sense. It's very rare that somebody would make $80,000 a year and be sitting there going, you have no idea that they're so overpaying me. They're so over. You will not be surprised by the amount of money that you are making on a consistent basis. That usually doesn't happen. If you're surprised by something for long enough, you end up finding reasons to justify a lower amount and you end up going down. So Tony Robbins talks about this like the thermostat. He says, most of us have a thermostat in our mind of what our expectations should be. So in the topic of money, if our expectation is to make $80,000 a year and we're only making $50,000 a year, we tend to kick on the heat. We tend to kick. Kick things into gear and raise up our level of performance in order to meet our standards and our expectations. But if we start making $100,000 a year, we start to turn on the cooling jets and cool things down and bring them down to $80,000 a year. So in our mind, as a kind of thermostat, the question becomes, how can you change the thermostat? And how can you. So is it possible to change the thermostat, the setting in your brain? And then can you respond to that? How can you adjust so that you are making the amount of money that your thermostat, your thermostat, which is like a thermostat, your thermostat is Set for. So the question of are you thinking big enough? Simply comes down to answering this question. Are you thinking at the level that your past performance has led you to expect?

Or are you building something that feels completely out of reach, knowing that there will be new capabilities and capacities that come into your awareness later as a result of you pursuing this much bigger project?

And that question will determine whether or not you stay stuck or you stay in an ever growing pursuit of growth. Put differently, if you are, if you are pursuing goals that simply require you to show up and do the work over and over and over and over again until you get there, I would challenge that you are not thinking big enough.

And that if you have no idea how you're going to get there, but you are confident that the new capacities that you grow into as a result of you showing up and doing the work every day, then you are thinking big enough. I had a really big moment for myself.

A couple weeks ago. I shared this with the email list when I saw that Apple had crossed $2 trillion in market cap.

Because it took 30 or 40 years. It took 30 or 40 years for Apple to be worth $1 trillion. And then it took two years for Apple to make another trillion. And if Tim Cook can make a trillion dollars in two years, is it really that unreasonable for me to make a billion dollars in 25 years? 1 1,000th of what Tim Cook did over 25 years? Is it really that unreasonable to think that I could do something like that?

And I think about all the capacities and people and skill sets and new developments and technologies that will happen over the next 25 years. Think about 25 years ago. I was seven. I had dial up Internet. There was no YouTube.

There was none of this. There was none of this. 25 years from now, there's gonna be all kinds of new opportunities that I don't know exist. So why would I put any limits on the projects that I'm pursuing right now, knowing that even three years from now there's gonna be completely new developments that I can't see right now. New relationships that I can't see right now, New opportunities that I can't see right now? Always bet on the world expanding. Always bet on things getting bigger and better.

And you'll be in the position for that to happen. Now one of the things that I like to do is to work with entrepreneurs who are pursuing something and tweak their approach a little bit so that it is a lot bigger than what they can see right now. So there's a couple people in the green room. If any of you would like to chat with me this morning, click the link inside the 1% members area or in your, in the Facebook post inside of the 1%. And it'll just bring you into the green room and I can take you off a mute. Ken, you were first, but you've got no devices connected so I can't call on you. So Sufyan, may I bring you on? Give me a thumbs up if so.

Talking to you, Sufion.

Give me a thumbs up if you want to. Come on.

I mean like a physical thumbs up. Like one of these. There we go. Here he is. Good morning, Sufion. How are you doing?

Good man. Long time listener, first time caller.

Good. Well, it's good to meet you. What can I do for you?

So I'm at like an interesting transitional space. Had a business that I was working on with a partner over the last year or so, and it's kind of become obvious that it's just not a good partnership. So am now transitioning into something new and exciting. And just like you said, I think that, that having that big, that big vision from the get go is something that it really helps. So I thought it was the perfect opportunity this morning to get in here and pick your brain.

Well, that's great. Well, tell me about the new exciting project and how I can help.

Absolutely. So it started with, my girlfriend's been working on a course for women around sexual wellness for the last year or so. So I've been just kind of helping her out on the side, getting that going and.

Yeah, helping her out with her sexual wellness course.

We know, exactly.

Oh yeah.

And every month or so I'm like, you gotta have some sort of like physical product side of this. I've been just kind of like dropping that nugget. And then when it kind of came to this point of feeling like that my other project wasn't good, we got together and said, okay, it's time to just, you know, do this and launch that full time.

And then along with that, what she's finding is that anytime she's working with a woman on this, they inevitably say, oh, like, you need to like, teach my husband something too, because that needs to happen. So kind of the vision that we have it as now will be, you know, educational courses for men and women along with a line of sexual wellness products that will go along with that.

Cool. So a couple questions. First of all, why didn't the last partnership work out?

You know.

I would say the short version is my, my partner in that project is very, very high on the cryptocurrency train. And so I think mentally, essentially he's already a billionaire in where he feels that investment is going. So his drive and enthusiasm to just continue to show up on a daily basis for that project has just kind of crashed and burned.

So did you have clear.

Roles and responsibilities about how the two of you were different in the project?

We did, yeah.

And so what was your role in all of it?

So my role was product creation, sourcing, customer service, shipping, and pretty much everything outside of the sales aspect of it.

And his was sales.

Correct.

Okay, so who was waiting for who?

You know what I mean by that question?

Yeah, yeah, I was definitely waiting on, on him to fulfill his side.

Okay, so there's a reason why this connects to the other project. But what exactly were you waiting on? Was there a specific vendor, a specific project? What was it that was holding you back?

The holding back was waiting for him to get the fire essentially to follow through on what his commitments were in terms of the sales side of things.

And what were those commitments that he wasn't following through on?

Essentially reaching out to potential partners, wholesalers and offering, just introducing them to us and offering them, you know, samples or, you know, whatever it was.

And did you ever develop the product in full or did you not have the orders and so it wasn't fulfilled?

Yeah, no, so we, we developed the product in full. You know, we, we started right at the beginning of 2019. Hemp based products, which, you know, I've got a big background as an herbal enthusiast, so I thought it was a really awesome thing that it was finally legal after being in it for a while. It's kind of a pain in the butt industry and there's just, there's a lot of shady characters and a lot of crap going on and difficulties in terms of certain advertising and marketing. So we were focused mostly on wholesale with wellness, you know, medical, chiropractor, practitioners. So his role was reaching out to them to establish those relationships.

Okay, and so once again, was the product ever developed to final fruition? Like did you have a prototype that you.

Yeah. Oh yeah, we've got the product, we've got a website. People buy it still. So it's not non existent, it's just not.

It just, it just never scaled.

Correct.

Okay. So the observation that I want to point out is this story you've got about your partner is that he never had the fire to be able to scale the business. Right. So that's the story that you've got around it.

Correct.

And the result is you have lost your fire in scaling the business.

Yeah.

Now, the reality is, and there's nothing right or wrong about this, but the reality is, or my prediction would be that if you had that, like you maintained that fire independent of your partner.

Your partner would come on board.

So if you had the same level of drive as you did that moment that you and your partner were sitting around going, that would be a good idea. If you were to able to maintain that level of excitement without the need for your partner to grow or to do anything, the business would follow your lead and so would your partner. Now, the reason why bring that up and talk about that is because we tend to bring our past expectations of partners into new partnerships. And when you are working with someone that you're in an intimate relationship with, you have to be aware of that before you blend the personal and the business. So your tendency is to wait for someone else to maintain the momentum for you to keep your excitement. There's nothing right or wrong about that. It probably makes you a more communal leader than a out in front leader, which is my type of leadership for the most part as well. So if you're aware of that, then you can be okay with the fact that some of your partners or the people that are in the business will have periods of high excitement and low excitement. Your job is to maintain a consistent level of growth and excitement regardless of what other people are doing. So for you, the big question is, what project do you pick that is exciting, motivating, and big enough for you to maintain that level of focus and excitement so that you're in that position to be able to grow consistently for a very long time. I said a lot there in those two minutes. So did that make sense?

Yeah, it definitely makes sense. And I think where I struggled with that is, you know, feeling like I'm in that position of like, we're equal partners, but I'm like having to like, baby you to get you to take each little step along that journey. And then, yeah, definitely got to the point where after, you know, trying that so many times, continuing to do my side of things and then starting to creep into like, then fulfilling his responsibilities as well, then it starts to feel like resentment, Correct?

Yes. So the biggest danger for you is if you start babying and resenting your girlfriend.

Right.

Because then you lose the business and the partnership.

So this is.

When you talk about this project, it sounds really fun. Can you be okay with this being a fun project, even if it goes nowhere?

So if you Bring a set of business expectations into this.

And it doesn't stay fun, then you will have the boredom and resentment start to creep into all areas of life.

Right.

So I'm going on a gut feel with you right now. But my recommendation would be to treat this like a fun project. Allow it to be a fun project. It may or may not be a multi million dollar enterprise, but if it's fun and it brings you and your girlfriend closer together because you're sharing and collaborating and enjoying the process, it's a win no matter what. But the ultimate loss would be you treating this like a business project and your girlfriend becomes the new partner and now you have a fallout on the business and the personal relationship.

Definitely.

So I would encourage you to think about this like a fun project and to leave space for the billion or multi million dollar idea that is going to percolate over time, even if you don't know what that is right now. And having a cash flow business with your significant other is really frickin fun, really freaking fun and it can get really big. But I would suggest that you don't expect it to be big. You take the pressure off of it. Especially based on what happened with your last park.

I like that.

Definitely. How does that feel?

That feels great. And I think yeah, my goal is always to like that. The highest form of pleasure for me is being in that place of being so thrilled and satisfied that it's just like what I naturally want to be.

Doing with my time. Yes. And the minute the business with your girlfriend is not that, just take a step back. Because the point of this one is going to be fun.

Right.

Is to be satisfying is to be enjoyable.

So if that's the priority, then you have my blessing. Sounds fun. Is there anything that we can do to support the business idea where it is right now?

Well, I guess, you know, my own question would be what have you seen works well for people that are kind of fusing an educational side along with physical product side. What do you find that works well from the outset?

Yeah, great question. So people want the end result. They usually don't want to be taught the end result. And so physical products are the fastest way to get that customer base rallying around you. It's also slower to cash flow than an information business.

So if you can keep the information business about access or about.

Proximity, meaning that is like you don't, you might have a course but that the real thing that they're buying is access to a person or access to a community or some way for them to get to the end result faster. What they're really going to end up buying is those tools along the way. Right. And I also predict that in your case, couples are going to be buying the opposite products. Women will be buying the stuff to try to fix their men and women will be fixing it. Buying stuff to fix their woman.

Yeah.

And you might be able to go with that. Like that, you might be able to make that sale. Like you might be able to write the sales letters to women about their men.

Yeah.

And vice versa, rather than it being.

The sales letter about women for women, you might actually want to try to fix the other person.

Interesting. Okay.

Always, always solve the problem rather than pitch the great.

You don't sell wellness, you sell the relief of pain.

Right, Right.

Okay.

And then I guess the only other kind of small question would be, you know, I know certain platforms when it comes to like advertising, marketing, sex oriented things maybe have more restriction or regulation. What. What have you seen in that regard?

I mean, that's absolutely the case. So you can either bury the sales letter, which means you put it behind a squeeze page and in a follow up series, or you can make really safe ads that are about relationships and you can make the positioning of the product not about sex, but about relationships.

Yeah.

And then you'll have no problem because.

Really, I mean that the course as it sits now, it's. It's more about spiritual. Living a spiritual life with sex as the lens to like accentuate and like get in touch with that. So that was kind of. My other thought was like leading with the spiritual side and then on the back end, like you said, getting deeper into that aspect of things.

Yeah. I mean, always, always sell the problem. Sell the relief of the problem. And in that case, the problem is what is keeping you stuck spiritually or relationally. Mm. But I wouldn't, I.

From a.

From a Facebook advertising perspective, I'd be. I'd be careful not to bring up sex early in the process.

Right. Okay, Cool.

All right, so you found. Good to meet you. Thanks for hanging out with us. All right, see ya.

Bradley Halbert, you are next in the hot seat. You've got your. There he is. Give me a thumbs up if you are ready to come join us live. Your video is a little bit choppy, but we'll bring you on. But give me a thumbs up when you's ready. All right, let's do this. Morning, Bradley, how are you doing?

Well. How about yourself?

Good. Good to see you. What can we do for you?

Not much. We talked. I Think last week about our company, where we're at and a lot of growth strategies and stuff like that. We've been implementing those and actually could I give a win?

Yeah. I want to hear an update about what happened once you focus on your brand.

Yeah, that was right before launch of a new product. So we had previously done a small test run of that product and sold out super quick and then doubled it and then reordered it and then we sold out within 30 minutes of our product. So we had about a thousand units that sold out. And then the other product that we were doing a pre order on, we ended up selling I think somewhere around $32,000 worth of product in about three hours, which was like mind boggling. Like holy crap. Like we, I, we couldn't believe it. I'm still just shaky about it. It's the best deal in the world.

When did this happen?

Maybe I think it was like a couple days after we had spoken. We were planning originally to just do the lunch when they got in, but we, we've been kind of thinking about it and there's other products we want to do. So we decided to do a pre order and we kind of, you know, did the FOMO and pushed it on the email and did on Instagram and kind of, and did everything appropriately and then, and then did the launch and just were blown away by the reaction that we got. That was really exciting. Really, really, really cool. I can't, I can't explain it.

It's just.

That's amazing. Great work. Well, I mean when we spoke, you were, you were wrestling with should I focus on selling other people's products because that's where the cash flow is or should I, should we really focus on our own brand? And we talked about using the other people's products as kind of lead generation and attention and leverage to focus on the new brand. So how do you feel about it now? Has your position changed or has your focus changed since then?

I think what's changed is we're going to continue to do that. Obviously it's kind of stupid not to. I would think to a degree. Especially if our products are built around a pain point from some of those toys. It just doesn't make sense. Like we make baskets organization for loose part play for like little loose parts for toys through a number of manufacturers make these small wooden toys that we use. So that's our pain point. So we push that really heavily. We make jars, acrylic jars for those as well. And that's another pain point. So those Worked out really well. So we're going to definitely continue down that path.

Of that specific pain point and organization within the toy realm to kind of see what we can do. But we definitely feel that we were able to streamline or really kind of sit down and say, okay, we kind of got rid of a lot of the junk that we essentially acquired when we first started and things like that in stores. We did a kind of clearance sale and just pushed all the stuff out. We're also in the process of utilizing fulfillment. So that also was an exposure to kind of, you know, empty, empty some of the stuff and then really streamline what we're selling and focus on a couple core brands and just stick to that. You know, it's the whole in and out mentality.

Right.

You know, having too much on menu, you want to be simple and just offer a certain amount so that you can be solid and know exactly what you want. And that also help us with us and our numbers. And then we can start, excuse me, adding in a couple new things here and there or small, small builders, things of that sort, to kind of keep the new people kind of coming in. But that's kind of where we're at.

They seem really excited.

Yeah.

Oh, yeah.

Well, it's. I know we've talked before and it's, you know, for me it's much more than just this. You know, it's new for us and it's exciting. Something we've wanted to do for a long time. And when we opened up the store.

You know, it did well, and then we felt like it did good, but there was something missing. And as soon as we started to. To brand and focus on us and have our own products, it just lit a fire. It's the coolest thing ever in the world. You know, we're able to do our own thing and it's exciting to see that other people talk about the brand or us and then, you know, obviously what we're doing, you know, and making a big difference in the toy realm. It's really cool. We're really, really excited about it.

And how does your wife feel?

Oh, the same. She. We can't believe that we're. We're able to do what we're doing and, you know, obviously work full time, you know, at another job currently, you know, so it kind of is what it is, and I'll continue to do that. There's no reason to necessarily stop, you know, but at that same point, it's cool to know that, you know, I can do it or we can do it. You know, it's us. We did it. You know, financial freedom and just, you know, I don't have to worry about somebody else.

It's. It's.

It's us, our thing. Nobody's. I don't have to rely on anybody. We did it. And that was kind of, you know, in the behind, you know, with previous jobs and stuff and growing. It kind of got to that point where just like, I can't do it anymore. I can't do it more. We've got to do it for ourselves, and we got to go get it. And when we did it, it just makes sense. It's awesome. It's the coolest deal in the world. I can't explain.

That's great, man. Well, when that 32,000 becomes 320,000amonth, you might reevaluate if you want to stay full time or if you want to do this thing full time.

That's definitely a question. We'll definitely cross when you get there.

And you're only like six to 12 months away.

Oh, yeah. Well, proof in the pudding, right?

Just. Just enjoy it for now, man. That's a great win. Congratulations.

Thank you, Ryan.

I appreciate it. Thanks for sharing with us. Bradley, please continue to do so. Great to see you.

Oh, man, that's fun. We'll wrap Q and A on that. But I want to share another. Another fun story with you guys to kind of piece all of this together. So a few days ago, I was having dinner with a friend of mine and we were both talking about how we are both waiting for that next billion dollar project. We're waiting for that thing to come out that is. That is so exciting for us, for our own lives, that it lights us up in the same way that Bradley was just lit up, right? Because there's all like, that's the game. Like, that's the game is just milking that excitement as much as you possibly can. Because, like, that's what we're in this for. We think we're in it for the end result. We're in it for that joy and that excitement of growth that happens over and over and over and over again. And ever since that conversation, my brain is now looking for those billion dollar ideas. And it's so much fun to play in that world. And so for you, I asked the question, are you thinking big enough or can you challenge yourself to allow your brain to look for. For that next big breakthrough? Are you allowing yourself to create room to be able to have those breakthroughs that are fun rather than the breakthroughs that you think will just make you money in the short term. When you make decisions from a stressed place, I need to get money, so I will go do this. You don't have room or capacity to be able to allow that breakthrough to come in when you're making the decision to move away from something. I want to get away from my job. I want to get away from financial stress. You end up making decisions that keep you stressed because you're building a business that is now dependent. You're now dependent on this thing, just like you were dependent on the job. And so the difference is, can you cast a vision or make a decision from a place of excitement and growth, thus creating room for breakthroughs to come in? Because when you create that space of I don't know how this is going to happen, but I'm allow my brain to process it, then you create capacity for creativity, for expansion, for growth. So if you are in a business that is stressing you out, I would argue that you aren't thinking big enough that you're dependent on the business rather than enjoying the business. And I would invite you to practice playing that this week. All right, guys, thanks for spending part of your morning with me. It's good to see all of you. I'll see you inside the Facebook group and on our next Coffee and Capitalism. Thanks, guys. Have a great day. Talk to you soon. Take care.