Lifestyle of a $10,000,000 Entrepreneur

I got a really interesting question on Instagram. Somebody said, hey Ryan, if your net worth is about $10 million, what kind of a lifestyle does that allow you to live? And I thought that was a really interesting question. One of my goals right now is to build 100 million dollar net worth over the next seven years. And I'm going to need to become a different person.

In order to have $100 million net worth. There's no strategy, there's no hack, there's no algorithm that's going to do that. I need to become a person capable of building $100 million net worth. So I thought it would be really interesting if we took a tour of what lifestyle of an eight figure entrepreneur looks like, knowing that over the next few years it's going to change a lot. Day starts with supplements and a smoothie. I try to get 30 different plants in my body every week. So I'll throw in gre, greens, powders and fruit into things. So I try to get 30 different plants in me.

I usually read my emails based on something I'm going through. So today's email, the subject line is to every struggling entrepreneur. I'm not a struggling entrepreneur right now, but I am in a period right now where I know I need to become something different. Because one of the things that, that I've started to notice now that I have set this goal of who I want to become is I'm starting to see the things that don't reflect that or don't bring it out in me. And like, I'm a little embarrassed that I have a box in the corner of this office and that my apartment is not fully decorated and never has been. I've never really like built a home that's out of alignment with the person that I want to be. And so a lot of the things that I used to be are no longer going to serve me as I go forward. I know what it's like to feel like you don't know where to go. And we have programs and services that can help you get from this point to this point. Now I don't have a program on how to make $100 million. I've never made $100 million. I do know how to get somebody to a million dollars and to $10 million. So this is a note to every struggling entrepreneur. This is a pretty basic apartment. This is like my work apartment, if you will. I have my office in here which totally needs an upgrade. It looks like the office of a third grader. That is the office where I Launched my podcast, built my podcast, launched your strength, built that to a $10 million company. That was eight or nine years ago. One of the things I believe in is that you should fund your lifestyle through investments. So my life is paid for whether I work or not. So I don't like I much would rather have a simple life that is paid for forever than have an expensive life that I'm worried about all the time. So all the money that I make goes into investments, investments that pay passive income. And then I live my life off of the passive income. And so I only expand my lifestyle when my passive income expands. Now the funny thing about me is I don't live up to the lifestyle the passive income could allow because I want to invest more. Now the last eight months or so were tough because the crypto market's crazy cratered, real estate's coming down, stock market came down a whack ton. That was tough when you're an investor. So I made a pivot about six months ago to focus very exclusively on cash flow. So I put all the money that I make now into cash flow assets. And we'll talk about more about the, the lifestyle investment style that I follow. But all my money goes into passive income. I pay for my lifestyle out of the passive income. And then with the excess that I have from that, that's where I buy other long term investments. And I'll talk about that more in another video.

Wanna go for a drive? Let's go.

This is a Tesla P100D. So I love this car. And I should explain to you how I bought this car because I waited until I sold my company to buy this car. I was just gonna pay cash for it at the time. You get a car loan for like 1.99% interest. That's nuts. Now I hate debt. I don't carry any debt, except I do have a mortgage on a house. So I don't like debt, I don't like obligations. But if you can get free money 1.9, that's less than inflation, a lot less than inflation now, then you can take all that money and invest it, let it grow and still have the car. So that's what I did. I'm in a period of my life right now where you may have noticed this in like my energy in this video or the way I'm talking is I've been humbled the last year. I was humbled by my investment portfolio. I was humbled by family challenges. I was humbled by business projects not working out. I just, I was humbled. There were periods of my career where I really, I got too high on my own supply. I thought I was hot shit, which actually that's not true. It wasn't that I thought I was hot shit. It was that I knew I wasn't hot shit. And so I tried to mask that with followers or looking smart or short term business projects or a new distraction. It's all a mask. Like that's a scam. And so when that shit doesn't work out, you get really humbled. And I've gone through several waves of that in the last year that are all hard and also very beautiful. Because it's become very clear to me that if I'm gonna step into the next chapter, if I'm going to step into greatness, if I'm going to be the person capable of having $100 million net worth, of buying the Cleveland Guardians, of owning great businesses, of having a million followers, I have, I have to become a different person. So I am growing into being the leader that my audience needs and that my company requires and that my vision requires and that my family deserves and that my customers deserve. I'm not there yet. That's the growth process. And when I'm there.

I'll have everything I want. That's alignment, that is being congruent with what you want.

One of the things that's really important to me, like freedom to me is living on purpose, is consciously choosing what kind of life you're building and building it. And one of the things that's important to me is that my kids are in private school. So there's a private school right here that my son goes to, he just started there. And that's really important to me. So that their mom has a break, so that they're learning through like a custom style of education. We send them to a very special school. And it's honestly one of the most expensive things in my life. My kids in school is a house payment. It's ridiculous. So that's one of the lifestyle things that most people don't see. You know, in a YouTube video, when you're looking at how does a wealthy person live? You can see the house and the car, which don't matter to me that much. But my kids in the school that I want them to go to, that means a ton to me. And being able to set that as a priority is one of the freedoms that I can afford because of my success. And I would, I will prioritize that over a bigger house or a nicer place. Or a Bentley. Because to me that is most important. I wanted to take you in Target and show you first of all, the things I buy with a $10 million net worth, they look exactly like the things you buy. I don't really care about stuff stuff that much. I want to invest for passive income and I want to build great businesses and I want to become a bigger, more abundant person. I also wanted to show you some of the brands that are in Target that came from capitalism.com community. But since Target was closed, we're going to run over to Whole Foods and we're going to show you some of the brands that came from capitalism.com that are now in Whole Foods and in retail stores all over the country. This is a cool story. This didn't come from our company, but Ancient Nutrition, started by Dr. Axe who was a blogger and a podcaster, built an audience and then launched that brand and it was valued at over $100 million and interestingly enough, right above it. Bulletproof, also started by a podcaster and a blogger who now is a company worth hundreds of millions of dollars. If you have the audience and you launch products to it, you can do whatever you want. That's the plan. Here's another one. Primal Kitchen, started by Mark Sisson who is 60 some years old, had a blog and a podcast launched products to it originally just condiments. Sold it for $200 million. All right, so down here, this is a brand that came from our audience. Zou Nutrition. They had a 20 some million dollar exit a few years ago. They were just an Amazon based brand. They ended up selling to a private equity group, publicly traded company and they brought them into Whole Foods all over the place. Just started a husband and wife company that worked really hard, took it to a really nice exit and now they're all over the world. I'm super proud of these guys. High key, started by a member of capitalism.com AJ Patel. He's just got the golden touch. He just goes for it, man. And they're in every store, everywhere and they crush it on Amazon. But he started that as like his eighth or ninth business. Just smashed it, did an awesome job. He's a good friend, long time community contributor. He spoke at the Capitalism conference last year. Good human being, great entrepreneur. Sometimes what I like to do is just look at brands that are hitting on store shelves. Like over here.

This is a really interesting brand, good to go. They do low sugar snacks and they're really doing a good job. But I invested in a company called Sinless Snacks. That does a sugar free rice krispie treat and it belongs to right here. It is so much better than the made good squares. So just give us some time. And I think that thing should be everywhere. But I like to come over and be like, oh, this brand fits right here. This brand is super interesting. Catalina Crunch built the entire brand on Instagram ads. So they were really early in the keto trend. And then Covid hit and they had that spike. So it was good timing but a great product. They went hard in Instagram ads. First Keto see cereal and they since they were, they got all the customers, then they got to do the negotiations going into retail. So they had all the leverage. That's the power of having really good customer acquisition. And an audience is once you're in, you, you just get to write your own check everywhere you want to go. This is a brand I invested in. I invested 100 grand into this brand. Outstanding Foods. They do plant based pork snacks. So they did a bacon chip. These are like pork rinds and they're doing an awesome job. I put 100k in a couple of years ago that has grown since then. And now you can find it in Trader Joe's, Whole Foods, a lot of Hebs. Kroger. Great brand started by a guy named Bill Glaser and we did a podcast with him that I strongly suggest that you look up because he changed how I view raising capital. So you can find that here on the channel. This, this brand here changed the industry. RXbars because it was started by a crossfitter who just started selling to people at the box that he worked out at. But then they grew and they were acquired by.

Who bought. Who bought RXBar? I know this. Kellogg's. Kellogg's bought RXBar for $600 million. Just started by a guy who did CrossFit. He started from his parents basement. And when people in my industry saw that, they were like, oh my goodness, there's so much money and opportunity in this space. Like if this guy can start this in his basement, sell it for $600 million. Who says I can't build a million dollar business? You can. Four products, 25 sales a day times $30.

This is my third house and my favorite one. This was my reward when I sold my company in 2017. I bought my dream house and I fix it up exactly how I want it. And we can go in, but we got to be quick because somebody's coming in to rent it. I put this on recently put this on Airbnb because I like for everything that I own to be an asset, if it can be. So this house pays for itself, pays for all its expenses. Honestly, like, if I was in a hard time, I could reduce my expenses and just live off the cash flow that I came from owning this house. So this is, like, my prized possession. Hello. Welcome to the lake house. When I sold my company, I wanted to buy my dream house, and I had three criteria I was looking for. I wanted it to be on the water. I wanted to be able to host retreats and workshops, which is why we built this floor to be the way that it is. And third, I wanted to rent it out when I wasn't using it. And then, of course, the Austin market boomed, so this became a great investment. But also, rental rates are really strong in Austin. So I rent this out when I'm not using it, which is a couple times a month, and that pays for all the expenses. Again, I look to make everything that I own an asset. I want to have as minimal expenses as possible, so I try to offset most expenses with other uses. That's the beauty. You can do that with with most things now. You can do that with RVs, houses, cars, your extra time. You can turn it all into an asset. This is where we have our retreats, our masterminds, our company meetings. We meet around this table, get in front of a bunch of whiteboards. We use this as extra space, and we actually might redo this room based on some ideas that we have. But this is kind of like the working area, and the company gets to use it. We used get to rent it out. Partners come in and stay here. I treat this house like an asset that we use for the company, and it produces cash flow. And I'm shopping for a fourth house because I want to build an office in a house. So this house could be set up that way, but it's a little bit outside of town, and this floor is all really just living. I want to have a house that is an office, because, you know, you could spend six to $8,000 a month getting an office suite and putting office chairs and cubicles in it, or you can spend the same money and have a house that's walking distance to stuff to do, and have a really cozy, comfortable place for all of your team members. Come work. And to offset that, offset the cost, you can create a partnership with a few solopreneurs, have them pay rent, which subsidizes your mortgage, and the thing could go up in value. So I'm looking for one right now. Plus my partners and I all being in the same place to work with the team members. You're so much more productive. So if you think about how do I make something an asset, you find ways to do it. A lot of content creators and influencers will flash Lambos or fancy Lifestyles and I wanted to show you guys that my life is pretty low key. It's very free. I have a ton of flexibility and it gives me the opportunity to choose what I want to put focus into. And I like having multiple places. I like having a house done like this to be on the lake and renting it out for passive income. I like that kind of stuff. Stuff I want to be freed up to build my businesses. Now I am entering into a period in which I'm ready to grow into a much bigger empire builder and I have the freedom to be able to go through that process. My lifestyle is not crazy expensive and again is offset by assets like this. So where does the rest of the money go? The rest of the money goes into into investing. It goes into feeding the machine. And remember, I live off the passive income that comes from my life. In in fact, probably tonight I'm going to dinner with a good friend of mine and a mentor of mine. That is probably the most expensive like line item.

In my life is I go to a lot of really nice dinners with people that I care about and I build relationships over meals and coffee. Like that is. That's maybe my biggest expense. And guess what? I think about even that as an asset because it's a deposit into a relationship and a deposit into my mindset of growing as a person. If you think about things in terms of roi, you'll know all the best places to put time, energy and money. All right, so where does the rest of the money go? Most expensive thing in my life is meals and coffee, wine. The rest of the money is where? Well, yes, my kids are in private school. Yes, I have multiple places, but I offset a lot of that with assets. With passive income, the rest of my money goes into investments and it's feeding the machine so that I can build up more passive income for me to live off of. So if you've subscribed to the channel, the next video that we're going to do is the Lifestyle Freedom Formula. It's going to be exactly how I invest and the formula I put together to where you can feed the machine, it produces passive income so that you can live an actual free life. Hope you enjoyed the video. Let me know what you thought in the comments.