A short monologue by Ryan Daniel Moran advising entrepreneurs to be honest about their business goals (e.g., profit targets, lifestyle aims, or message-amplification). He argues founders should openly state their true mission rather than pretending to be purpose-driven, because dishonesty attracts misaligned people and prevents genuine team synergy.
If what you want out of your business is to be cash flow positive and to make $10 million in EBITDA a year, great. Own it. Make it your mission. Publicize it, state it, internalize it. Don't try to add some purpose driven bullshit to it. If it's not what you want, own it because then you'll be able to go recruit other people who want that too. Now your visions are aligned. If it's to work as little as possible, are still producing a profit. If it's to amplify a message. Whatever it is that you want you can do. But if you're lying about why you're bringing it to the world, you bring on other liars or people who are misled to be a part of your vision in the first place. And guess what? You're never going to have synergy, which means you're always going to be carrying this thing on your back and feeling alone.
