"Mommy Knows Best" Sells $50k Per Month | #FFLTV Ep 2 Case Study

Alright. This is the part of the show where we look at one of our students businesses. We try to find what they're doing well and what the opportunities to make more money and increase their exposure are. Today is about servicing those moms. I'm a little embarrassed that I said that phrase, but this is a submission from Tim Tierney. He is a member of the tribe. The tribe is our incubator for brand builders, for investors, for audience leaders. We find that when we bake those three types of people together, magic happens. Because people who have ideas for brands, they come with the experience of building brands, but they need capital and they need exposure. Audience leaders have eyeballs, but you know, they don't have an incentive to promote anything really. And investors are always looking for businesses with a lot of growth. So when we put the three together, magic happens. And Tim is one of our tribe members. He has a business called MommyKnowsBest. The website is MommyKnowsBest.com currently doing sales of $50,000 per month. And his target market is new moms. And they sell products to help new moms, mostly who are breastfeeding. And that's their main problem is something in that pain point in their lives. And a lot of their products address the struggles that happen there. So Tim, I am looking at your website and I mean within, within five seconds, I'm like, I want to invest in this business. I think you're sitting on something really, really special with the name Mommy Knows Best and with the product line specifically that you have rolled out. Where I think you are missing an opportunity is really addressing the pain points that new moms have or really just moms have. With a name like Mommy Knows Best, you've got a whole array of problems that you can serve with your products. Right now you say in your description of your business that you just serve new breastfeeding moms and the problems that they experience. But your product line suggests otherwise. Your product line suggests that your service, your service. I'm suing it. Again, can we just say helping? You're helping moms through the entire life cycle of them existing. You have low calorie sweeteners, you have beauty products. Where I think you're missing is you don't have it clear in your mind what the pain points that you're solving are. You've got one identified, which is why you do supplements. You have food products made to help breastfeeding moms. But you've got this array of products that could help all these other pain points or at least could tip Your cap to the idea that if mommy knows best, if mom is really smart, if she's really the one who makes decisions around here, she's going to make healthy choices, which is why she has low calorie sweeteners, which is why she, she has supplements for her kids, which is why she gives her kids vitamins. These are all things that you could market to moms. We could simply look at Jiffy as an example. Choosy moms choose Jif. Now what does that say? It says that who they're targeting is the person making the buying decision, which is the mom. And the simple phrase choosey moms choose jif is simply a way of saying of mommy knows best. So obviously the mom who knows best is going to choose Jif. You're sitting on that same type of marketing angle, but with a whole bunch of, of different products. I love the idea that you have a stevia sweetener, you've got a xylitol powder. I love that you've got foods in your lineup. I think that is really where you can scale this business. The other opportunity that is sitting in front of you for this type of a product line is if you go out, you get mom influencers. My goodness. There are Instagram pages of moms who cook and cook healthy for their kids that have hundreds of thousands of followers and they have no idea how to monetize that. There are hundreds of mommy blogs that would love to get behind a company that they want to support. There are podcasts about parenting. There are YouTube channels about being a single mom or raising a family or cooking vegan or whatever. You know all these different places where moms are consuming content and they're not promoting any product because there's not a reason to. You have the reason to if you develop the storyline that you serve moms who know best that make the best decisions for their families. So you're sitting on a great opportunity. And if you, if you give your, your product line a little bit more credit because you say that the person you're serving is just one pain point, you actually cover a much, much wider customer base than I think you are addressing. And you can go out and get a whole bunch of new blood by going out and advertising to the audiences that are moms that do know best, that are going to want to buy into the reason why your company exists and thus buy your products long term. That is what's going to set you up as a multi million dollar brand. So Tim, you know, we've met personally, so you know I'm a relatively new dad, I make none of the buying decisions for Esther. But if we if we look at this, remember we're looking at the person who buys, not just the product that we're selling. And when you look at your mom's control the buying decisions. So moms don't just control the buying decisions when they're pregnant or when they're new moms. They control those buying decisions when their kids are 6, 8, 12, 15, 16, sometimes 18, 20, 25. So we have a lot more problems and a lot more things that we can help with with our products beyond just when the baby is 6 to 12 months old. So I think the life cycle of your customer is a lot longer than what you're giving it cred. And if you analyze your business in that type of a timeframe, I think you're going to be able to build this company a lot bigger and a lot faster.