Ryan Daniel Moran says the e-commerce market has reset after shifts in TikTok, Instagram Reels, and ad costs, making now the time to plant seeds for the next boom. Platform changes and cheaper influencer marketing have leveled the playing field for new businesses.
Now is the time to be planting seeds. Exactly. Winter has happened, Things have died off. And then you have spring, where things start to, like, pop a little bit. Summer, you work like hell. And then there will be another boom, right? And that other boom may not come for 18 months or three years, but it will come. And if you think about even where the E commerce space was two years ago, TikTok was just starting. Instagram reels weren't a thing. Influencer marketing was completely different. You went for people with the big follower count, not the people with the big engagement count. Two years ago, ads, super expensive, they've come down in price because you have fewer people who are trying to squeeze the market. You have these aggregators who are just buying up everything. And so you have all this competition for a few things, and now that competition's out, and so you have kind of a reset of the market, which to me is really exciting. I am so bullish on new ideas right now. I just. I'm. A lot of people are scared and I'm, like, rubbing my hands together, just pumped.
