Product of the Year Awards! (PotYs) | #FFLTV Ep 5 Case Study

Ryan Daniel Moran (host/entrepreneur) recounts his 2016 health and fitness focus—an "anti dad bod" plan that led to ~25 lb fat loss—and presents his "Products of the Year" picks. He names the Polar heart rate monitor/watch for tracking calories and enabling consistent deficits, Julian Bakery as his favorite brand for various low-carb/gluten-free products, Boofit protein bars for taste (keto-oriented, calorically dense), and Quest Nutrition's cereal/waffle bars for satisfying cereal cravings during his transformation.
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All right. It's the moment you've all been waiting for. Drum roll, please.
I'm just gonna assume there was a drum roll right there. It's the potties, the products of the year. Now, I have to give some context here, because this past year, in 2016, my health and fitness was.
Besides being an entrepreneur, probably my primary focus. And, you know, outside of work and home, all of my energy was in the gym and dialing in my diet. I called it my anti dad bod plan. So I lost about 25 pounds of fat. I'm in the best shape of my life, thank you very much. And as a result, a lot of my brain power and what I put my attention toward has been health and fitness related. So Tim Ferriss asked a really cool question on his podcast to some of his guests. He says, what purchase of of less than $50 made the biggest impact on you in the past year? And that's why the first product of the year goes to the polar heart rate monitor. Now, I'm wearing the heart rate monitor watch right now. There's a strap that syncs to the watch. I wear it on every workout. I don't feel like I can go to the gym without it. And the reason for this was because it forced me to actually calculate.
What my expenditures were and what I was putting into my body and to say, okay, am I on the path to lose weight or gain weight? So if I want to lose weight, how am I going to do this if I don't have numbers? So wearing the heart rate monitor and syncing it to this watch, which tracks my throughout the day activity, and at the end of the day saying, okay, I spent 3100 calories and I ate 1800. Great. So I'm in a deficit of 1300 calories, which means that if I continue this pace, I'm going to burn fat. That was the biggest impact that this past year impacted my health and my fitness. So kudos to the polar heart rate monitor and watch for being one of the products of the year and probably had the biggest impact on my overall results, at least with My Health in 2016. The next products of the year and I should really just give the brand of the year was when I discovered Julian Bakery. Oh, how do you guys do it? You do such a good job. Seriously, call me. I talk about you all the time. Like, send me some protein powder or something, a free sunbutter bar or something. Please talk about you all the time. Julian Bakery, my favorite brand that I discovered in 2016.
The protein powders are just amazing.
I buy their wraps, I buy their gluten free bread, I buy their protein powders, I buy their bars, I buy everything. And it has Julian Bakery on it. I want to try it now. It was interesting because studying julienne bakery made me really study business on a grander scale. Just because I watch my own buying behaviors. You know, I'm already a fan of Julian Bakery, so if they put up a new flavor of something I on their Instagram, I go out and buy it. I don't need to be sold, I don't need to be convinced. And all of a sudden I sit back and I go, this is interesting. Now I'm looking at their social media strategy because it impacted me and I know what they're doing. So if it works on me, then this must be a good branding strategy to use in businesses. So I recommend looking at their Instagram channel. They do a fantastic job of promoting their products, showing recipes, highlighting people who are using their products. They do a really good job of marketing and I'm a super fan. So I give product of the year award, really Brand of the year award to Julian Bakery. Next product of the year award goes to. Boofit. These are protein bars that no one has heard of. Who are you guys? I have no idea who you are, but you have the tastiest protein bars I have ever had. I will admit if you go and look these up, they're a little bit calorically dense cause they're marketed to more of a, a keto high fat community. But as far as taste, I'm in love. You guys do a really, really good job. I have no idea who you are, but you are the best protein bar that I have maybe ever had. And I don't know who you are, but I like what you're doing. Great job, Bufit. You get the next product of the year award. And our final product of the year award goes to one that was just recently released by by Quest Nutrition. Your cereal bars. Oh my goodness. So when I was going through my transformation, my anti dad bod plan, all I wanted, all I wanted was a bowl of cereal or something sweet and you combined them into one bar. Oh, your waffle bars are the best thing I've ever had.
Great job, Quest Nutrition. You've done it again. I'm a fan of pretty much everything that you guys do. Shout out to Tom Bilyeu who spoke at Freedom Fast Lane Live this past year. You guys did a. This is the best product you've released in a couple of years, the cereal bars smash. Smashing. Good job. Made me an even bigger Quest fan. And I'm. I. I don't know how you guys do it, but keep up the good work. I know you guys are releasing, like, nacho chips soon or something, right? Get on that already, please. I'm a super fan here. I want to give you more money. So congratulations to Quest for their cereal bars being a potty a product of the year award.











