Selling On Amazon vs. Building A Business (Staying In Your Zone Of Genius)

It feels very much like legit braingasm right now. Like, I feel like I almost feel the come down after an orgasm.

I feel like I need to tell the people the very vulnerable thing I just told you. That kind of solidified it all about Amazon. I don't like to teach, but I like to share, right? So this is, this is why I hate, this is why I hate PowerPoint presentations. It's like I don't want to teach. What do I have to teach? Share what parts of life I'm going through. Now I know that would be valuable, but I can't teach it. I can't teach, like, here's the five state. Like, here's the five business strategies I learned about selling a business. Here's the five strategies I learned about going through this failure. I don't want to do that. But like me, I'll tell you anything you want to know if we're having a beer.

So.

And I, I told See Money.

This, this is why I've never liked, I've always resisted being the Amazon guy. I don't know shit about Amazon.

I don't know how to, I don't know how to run. I don't know how to create a shipping label.

I don't, I don't know how to turn. I don't know how I have managed a pay per click campaign. I have done it.

I don't know, I don't know any of the nuts and bolts, but I'm really good, really good at using Amazon as part of a business because I'm good at business.

But.

That'S why I work with Jeff. Jeff Lieber.

Yeah.

Yeah.

Jeff is an Amazon guy.

Oh yeah. Through and through. Thoroughbred.

Jeff understands back end paperclip management and can teach you about it all day. Right? Or Mike, you know.

Like build software on it.

I will teach you business strategy. And you had the great reframe of like. That's why when people come up to you and are like, what's the trick to get reviews?

I have no idea. But I know happy customers leave reviews. We can talk about how to make really happy customers.

And happy customers leave reviews. And reviews are really great for Amazon, which is.

A great conversion piece which factors into the algorithm. I can tell you all that.

But act like optimize your back. Where do your keywords go? I don't know. I have no idea.

Have no idea. I know the overall strategy and I know enough about Amazon on how to use it within the business rank for keywords.

80% of your organic reach on Amazon.

So.

How do you make that a part of the business? And then I was the Amazon guy, and I got all those questions, and where I had what felt like an orgasm for me to explain to you was then that made me feel like I had to defend an identity that wasn't real because I'm getting labeled as the Amazon guy when I wasn't. And now we got to monetize the Amazon guy. And then it just broke. I'm not like, I'm a sharer. I don't. I don't. Teaching that stuff versus just sharing. This is what I know about business is completely different.

Why do you think sharing is more effective than teaching?

Because I'm not coming at it from, this is what I know, or it's more like, this is what I'm learning.

When we were at dinner tonight and we were talking about, like.

This is what I'm learning about myself. Everyone can relate to that. When you share somebody, you relate to it. You find a truth in it. But teaching is like, here's what I know for you to learn.

Interesting.

And that takes preparation based on expertise.

So by sharing, you're teaching people how to think, and you're not teaching them facts.

As, like, if you're teaching. Maybe, maybe. I don't. I don't think about it that way. But you're right. There's no facts in sharing to me.

They apply it to their own business. They go, oh, this is what Ryan's going through. That's interesting.

Yeah, that's fair. That's fair.

So I always feel a need after one of these conversations to, like, wrap it up in a button of, like, what we just. What we talked about about the business and.

Like, that. Aha. And then, like, the next move of.

Really? Really. The job of the team is to keep me in that zone.

Inez's job is to make sure.

I love. I catch the nuance of you pointing up at my hand. I know what that's going to look like on YouTube.

And Inez's job is to make sure that no one in the middle gets out of alignment from keeping Ryan from this. So that means, like, no more questions can come to Ryan.

Because that will take Ryan out of zone.

There's you and Tyler going to Tiffany. Tiffany maintaining that strategy, and then making sure that we've got things to sell. Melinda making sure those people are happy. Inez making sure everybody falls in line. Project manager, make sure all the tasks get done.

So what does that mean in terms of products? This is actually. This is the thing that I wanted to go with you, that we didn't get to. That means the products also can't take Ryan out of that zone.

So if back room takes him out of that zone, that we're doing the backroom wrong.

Yeah, yeah.

If backroom requires Ryan to teach.

We'Re doing it wrong. So the question would be like, what is the most genuine experience? And we invite people to be in the back room. That's how we'll get high level people. Not I can't, I. We got to stop framing it as.

We'Ll teach people to get something.

We're just all on a journey. And if you're around, people are on the same journey as you, you go faster. Yeah, I've, I've been to like, I've been to eight figures. I've never been to nine. I've been to eight figures. So naturally people who want that result are going to come in. But the minute the exchange to be is teach me how I can do it rather than look, I've done it. I'll answer any questions you've got to the best that I know. But we're having dinner right now. Yeah, like that's, that's what it should feel like.

If you have our support, our community, I'll give you advice.

Sure.

I'll help out.

And I've been make and I've been trying to find like what's the.

Structure through which we give them the path. And I've done this, I've done this with, I did this with the tribe.

Rather than making it just to be out people and the experience. And that's where.

I got in trouble.

So clear.

So I think, I think what I'm saying is like the question, the primary question of the business, of the personal brand.

Is how do we keep Ryan in that creation mode?

And get this, Chris, I've always said the business can't be dependent on me. This can't be dependent on Ryan. The business can't be dependent on Ryan. That was because that was really me saying. That was really me saying, guys, I'm out of here.

I gotta be back here. I gotta be back here. We're all out of jobs.

If I'm not out of here.

Yeah.

Because really we were building a personal brand that we were just trying to call not a personal brand.

Yeah.

So that's why when we, I brought up the conversation, I started as like, if I'm really honest, what are we doing and how do we do that? Not what does my ego want, not how I want people to see me. But why are we really doing this? What do I really want? And it's to be sharing, networking.

Coming up with new ideas, new opportunities.

That will ultimately lead me to the Indians.

It feels so good to say, like, to have that conversation with you.

Yeah, how do you.

Sorry, I'm ranting.