Ryan Daniel Moran advises launching one product at a time instead of several. Focusing your marketing budget and customer list on a single product yields faster growth. Launching multiple products at once usually produces one winner and several losers.
Adam Kubica asks, do you focus on one product at a time or can you promote many at the same time?
Theoretically, you could launch multiple products at the same time. I have seen people do it, but I don't think it's a good idea. Even in my businesses that are established that have 15 products and a list of 25,000 people, people who have bought things from us in the past, even businesses that I advise and have hundreds of thousands of customers, I very rarely recommend that they launch more than one product at the same time because I'm yet to see an example of someone doing it well. It takes a good 30 to 90 days to get a product into enough awareness to where you have repeat customers and you have your existing customers coming back and buying the product that you launch. So doing two at the same time is like trying to start two businesses at the same time. I'm of the opinion that you should do as few things as possible. I almost completely botched my own point right there. You should do as many things as possible all at the same time. That's the secret to success. I recommend that you should do as few things as possible in your business, and you will actually have success faster by focusing on doing a few things well rather than a lot of things really, really poorly. This is 100% true on product launches. I have seen a lot of successful businesses have one product do amazingly well because they had all of their focus on that one product. And I have seen a lot of businesses then crumble because they said, great, we've got one successful product, let's launch five at the same time. And now they have one winner and five losers because they didn't have the same focus that they had on that one product on the subsequent products that they launched. The benefit of doing one at a time is you can align all of your marketing budget, all of your repeat buyers, all of your customer lists on that one product, which allows you to launch faster, it allows you to be more aggressive in your ad spend, it allows you to rank for better keywords, and it doesn't distract you on, we gotta do this one and then this one and this one. So my recommendation is almost always go one at a time rather than trying to do a bunch of things at once. You'll grow much faster that way.
