Ryan Daniel Moran says yes to Amazon PPC, but warns against relying on it alone. Use it to launch products and boost rankings, but build a real business with repeat customers and long-term value. Outsource PPC to agencies if it distracts you from what matters.
Yes.
Ryan Daniel Moran.
Ryan, should I use Amazon pay per click? Yes. Yes, you should.
That's all at the end.
So Amazon pay per click can be an effective way to boost sales and boost rankings for a product that you're selling on Amazon or if you're launching a product on Amazon, it can be a really effective source to give things a lift right out of the gate. It's a way to force your products into collective awareness so that you can get reviews and get things moving.
The problem that a lot of Amazon sellers have is they're living on Amazon pay per click and only looking at their return on ad spend and they're not looking at how it amplifies the overall business.
So if your goal is to just sell widgets on the Internet so that you can make money and not have to get a real job, then you're gonna have a hard time with Amazon pay per click because you have to play the game for a long time and be willing to lose money. Can they be profitable? Absolutely. Absolutely. You are seeing now bigger companies move into Amazon with much bigger ad budgets. And the reason they're able to do that, the reason why, you know, Charmin can outspend you, is because their customer life cycle is 10 years and yours is immediate. And it's really hard to win a game when you're thinking about the short term profits. So this is the same shift that Amazon sellers have to make just in the macro as a whole. Like they have to pivot from thinking about selling product to building real businesses. I don't even necessarily recommend that people manage their own Amazon presences. You know, there are now agencies that will do that for the cost of an employee, so you can have the best people in the world. The team I work with is turnkey over in San Diego. They've been on the podcast if you want to Google that. But.
The cost of you as the entrepreneur spending time in the weeds doing Amazon pay per click is much higher than just hiring somebody to do it. Because your job as the entrepreneur is to set the overall vision of the company, to be a leader in the company and to go get talent to be around people that can build the vision of the company. That's your job. So you managing Amazon pay per click and doing all this stuff is a waste of your time. And there are people out there who can do it better than you and already know how, and that's building a business. Your job is to define what the vision is, what the product suite is, how you're making a difference in the world. Meaning why Your products matter. And you use advertising as a way to amplify that, not as a way way to trade quarters for dollars in the short term. And sometimes that happens. Sometimes you can make money by advertising in one place and having.
The delta be profitable on those ads. Sometimes that happens. But the real overall long term profits come when you turn those customers into repeat customers and they stick with you for a long term. So you have a business that you sell for millions of dollars. That's where the money is, that's where the opportunity is. Because when there's a white space in Amazon pay per click or Instagram ads or whatever it is, you should go all in on that thing. You should absolutely pursue that white space. But other people will eventually crowd that space. But you continue to win when you can afford to pay the most to acquire that customer because you know that their experience is so dialed in they're gonna stick with you for the long term. And you only do that when you are focused on building a business that you like, one that you want to scale and one that has real potential in the world. Too many people are trying to find the hack and the way to make money rather than building the real business. And if you can't identify what the real business is, you are always gonna be playing from behind. My name is Ryan Daniel Moran. I've helped thousands of Amazon sellers, physical products brands and online business owners. Hundreds of them now run seven figure companies because they're building them like real businesses. And if you want our help, subscribe to the channel. We do a lot of content. Most of it is not me laying on the couch. Sometimes though.
Not all of them are me wearing this blue shirt, but probably most of them. And I have a podcast over@capitalism.com a series of podcasts that are all about business investing, cash flow, mindset. And if you listen to it, they will help you because they will make you think bigger and they will give you strategies that you can use. And eventually you'll want to become a member in our community, which is where we feature case studies and what's working right now. And our free content is so damn good that you can't help but give us money by joining our members area, which is called the 1%, where we showcase studies of what's working right now and stuff that's coming down the pike and investment strategies that very few people are talking about. And so that's my long game. And if you don't have a long game, it's really hard to win.
Subscribe to the channel now. I'm done.
Sam.
