Short excerpt from a YouTube video where Ryan Daniel Moran advises founders to focus on one branded channel (the branded YouTube channel) before launching a personal brand. He argues maintaining enthusiasm and consistent posting across two new channels is mentally difficult, so build the branded channel first and add a personal brand later.
If you're building to sell, keeping all branded things on a separate channel is best. However, I have also experienced that it is very difficult to maintain energy and enthusiasm on two different channels when neither of them has taken off. It's a big mental hurdle to try and consistently post on two new places rather than just go all in on one. So it would be my suggestion that you go all in on this the the branded YouTube Chann and then when you want to start your personal brand, you do that later. As the founder of this company.
