Step By Step To Ecommerce Sales Beyond Amazon w/ Ezra Firestone

So once people know you, they like you, they trust you, they'll buy from you. Look, one third of America, they're buying on Amazon. That's where they're buying. You got to be there if you want to get in front of them. The other two thirds are willing to venture off. So you're going to have your people that are only ever going to buy on Amazon, but you're going to have your people that are willing to buy from you.

You're listening to Freedom Fast lane presented by capitalism.com this is the show about building businesses and investing the profits so that you can live life on your terms. And now, your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.

During the recent Content and Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon, not an Amazon business. In previous episodes with Ezra, we've discussed ways e commerce entrepreneurs can leverage Facebook messenger to add more customers to your business. This time with Ezra, Ryan zeroed in on his belief that if you're making sales on Amazon but struggling to convert through your own channels, you haven't built a true brand. The two discussed solid strategies for building a brand beyond Amazon, strategies for turning social media views into conversions and creating a long term view of your model using a direct response funnel. So be sure to stick around and listen to this full episode of Freedom Fast Lane podcast with Ryan Moran and Ezra Firestone.

What's up, fast Laners? Ryan Daniel Moran here and the man, the myth, the legend. I'm here with Mr. Ezra Firestone.

I just banged my mic so it like probably did a pop.

Hopefully it got people's attention. It was a pattern interrupt. We did right there. Quick little thing I wanted to ask you. We've had some really good conversations in the past about Facebook messenger and what's coming for e commerce entrepreneurs.

Conor McGregor Ness.

That's right. My polarization. You think I'm such a controversial person.

I do. I think that you take risks, you take stands, you know, you get all, you know, it's kind of cool.

Well, thanks, I appreciate that. So one of the stands I take that some people think is so controversial is I think that if you are a, quote, Amazon business, you do not have a real business. And one of the things I did, I'll credit myself with this was I always viewed my business.

Whose voice was that, by the way?

That was my pompous voice.

One of the things I credit myself as saying, that was good thank you. Was I said, I view my business as my business that takes orders on Amazon.

That's a good way to look at it.

I had a mentor. It was like, you are going to be successful. Because everybody else was building an Amazon business. Just looking at the data of Amazon and building everything around that. Always said from day one we were a brand that took our orders on Amazon.

Right.

So you have always focused on the outside of you're building a brand and you're really good at the acquisition model and the advertising model, turning cold advertising into profit. And my audience has stereotypically struggled with that because it's easy to get to seven figures on Amazon. It is easy to just launch a new product to that existing audience, those buyers that are already there.

What you just said is go to Amazon, make money there and then invest that in the growth of your brand through advertising.

100% agree. So where I want to go now is I want to talk about the ways that we actually do that because I don't feel like there are any easy plug and play ways for people to at least start testing this.

Yes.

Like I think that all entrepreneurs need to be okay spending a thousand dollars a month to get data and figure it out. A few thousand dollars a month to like get the skill set to be able to make this happen. You don't just throw up a Shopify store and now you have a second revenue stream. It's not how it works like that. So what have you seen be available or what are those pivots people can start to make to where they can start to make those mistakes and figure it out?

I like this. We're a brand who takes our orders on Amazon because ultimately when I think about what a brand is, I think about a group of people and communication mediums. The first communication medium being email. The second communication medium being pixeled lists, that is ads that you can run to people. The third communication medium being Facebook messenger. So here's what I would recommend. A brand new first. Step one set up a sales process and the one that we're using right now is a post on your Facebook fan page. So you make a post on your Facebook fan page and it says, hey, you know, so and so brand. You got a fancy brand name Chihuahua necklace brand.

Oh, that's a great brand. All the money I hear is in Chihuahua necklaces.

Yeah, well, I was in my head, I was thinking poodles. You know, I had seen the big fluffy poodle things, you know, the ears or the one of those.

I'm picturing Chihuahuas. And now I really want Taco Bell.

You'll kidding. Taco Bell. You have a post on your fan page and it says, hey, comment on this post to receive 25% off of this amazing product. Now the you, you and you amplify that post with ads. Okay?

You spend money to make that go to your ideal audience.

Yes. Now when users comment on that post, they say yes, like you say, comment yes on this post to receive 25% off our awesome product. And what we do is the problem solution video where it's like showing the mask going on and then showing them wiping it off and showing why it's good. Like a quick short form video is the actual post. So people are seeing the ownership benefit of that product in this video on their Facebook fan page or in their Facebook feed, right? So they comment, tell me if this is too technical. I know you're with me, but if.

I'm so with you, okay, So a.

User comments on that post. They see it organically or they see it via ads. They comment on it. They say, yes, I want this coupon. At that point. We use a tool called manychat.m a n Y C H A T Full disclosure, I'm an investor in this company. I use them for my business long before I was an investor.

So just by the way, if they're taking more capital, I would. So I would sell this.

Yeah, they might be.

I just sold a company just so.

You know, I got in at a good valuation and they may have change it, but either way the valuation is worth investing in. So anyways, just want to say that because then people are like, oh, you're only promoting things that you invest in. It's like, no, I was using these people. So basically what manychat does is you can go in there and you can do something called a growth tool which says if you select the post that you want to have your page reply to. So you say, this post that's on my Facebook fan page, when someone comments on it, automatically Facebook message them, right? So then you automatically Facebook message them and say, congratulations, you're going to get access to our 25% off deal. Just reply to this message with the word deal. And by the way, when you do this, do not use words like sweetheart, because we did that. And people can't spell. And the people putting in sweatshirt and like, so people can't spell.

Autocorrect is like putting in people's names.

Yeah, it was really bad. So use a really, really small word. Then when the user replies with the word deal. Now they're a subscriber. Now you can Facebook message them the same way you can email people. You can broadcast through ManyChat a message to them. So now if you're, if you're a brand, who's taking your orders on Amazon, you've just created your first subscriber. And the reason why I recommend this over email right now is because for us the metrics are a Facebook messenger subscriber. And I'm not done explaining the funnel, but there's a Facebook messenger subscriber is worth 5 to 10x what an email subscriber is.

Wow.

And I'll show you the metrics on this. So we have a list of like 10,000 Facebook messenger people and it's driving about 2 to 3,000 clicks per broadcast. And in order to drive 2 to 3,000 clicks from email, I need like 60 to 70,000 on email. And those clicks are just as profitable, if not more profitable than email. So basically let me just remind you of where we are in this process real quick. Listener, what we've done. Yeah. Hi. You might be watching this.

We forgot there was a camera here.

We're all into it. You I saw what happened was Ryan was like investment tech, tech company, tech company I like. And you are gone now.

And what happened here is, is you saw my beautiful brown eyes and you were lost from, from the get go.

You have a post on your Facebook fan page. Okay. A user comments on it. You then auto message them saying, hey, get the, you know, reply to this message to get the special deal. They reply. Now inside of manychat is this thing called a keyword automation. So when you say when a user replies to any message I send with the word deal, send them this. So then you send them, in my case, a link to an old school opt in for Amazon single use coupons. Now I'm getting the email as well. So I'm saying here's get your single use coupon, opt in for it. So old school deal. But what a lot of people are doing, forget the opt in and the single use coupon. They're just saying here, go straight to Amazon, use this static coupon for 25% off. Because nobody's gonna broadcast a 25% off coupon, a 30% coupon, nobody cares. It's not enough for people to scam it and steal it on deal sites. Right?

Yep.

So you could literally just link with a static.

That's what I would do. Yeah. So what I love about this so far is we have hit that person in three different mediums right off the bat. So I believe in the magic of three, it's if you can get someone to see you in three different places, you have them like they are yours at that point. I like to say that if you make a sale on Amazon, you have collected an order, you have not collected a customer. You have to get them to see you in other places for them to actually be a customer. And I recommend choosing three places for them to see you. If you are targeting the person on Facebook and then they respond via messenger and you get their email address, we have now taken, that's just like the fast lane to fans for sure.

And even if they don't, even if you don't get their email address, even if they just click the ad and then message you, and as soon as they message you, now they're a subscriber. Now you've generated a subscriber, you can send them straight to Amazon. Because people have a hard time at first getting people to trust their websites. So taking your orders on Amazon is a great, you know, so go, go from this funnel to your, to Amazon while you're getting started, while you're learning about how to target people, while you're learning about whatever, then eventually move that and switch it and go to your Shopify store. Now what we do on our Amazon business is actually the old school strategy of selling products at a steep discount. We use the same funnel. So Facebook page post, and by the way, those page posts, since there's like hundreds of people commenting, yes, they go viral because Facebook's like, wow, this post must be super engaging. So you end up getting about 30% of your traffic to those posts. If you buy 10,000 viewers to see it, and 10,000 people saw this post, 3,000 will be organic extra on top of that because all the comments make it go viral. Yeah, but what I'm saying is what we'll do is on our Shopify site, we'll go Facebook post, get like a 75% discount, go over here, you know, Facebook, message us for the deal and we'll link to the Shopify site with a static coupon for 75% off and then we'll follow up those people to get social proof reviews on our Shopify store. So now when we go to try to sell it for a full sale price on Shopify, we have the social media proof. So we run the same campaign that old school Amazon people we used to run to get Amazon reviews over on Shopify, we'll push out 50 units at a discount Follow up, those people get the review and Shopify doesn't care.

Yeah, that's beautiful. I want to go back to the actual ad itself here. Like, this strategy totally makes sense to me. Would you have any suggestions for the act that the ad. The video itself of what that should look like?

So for as far as, like the ad structure, what we've been finding is two sentences with emojis in front of them. Because people look just at the ad copy. It's like the ads that have emojis in front of the text are getting engaged with way more, I think, because it just breaks it up for the eye. The other thing is, if you're an old school advertiser, you remember people were putting borders on images back in the day.

Yes.

So I thought to myself, what if I threw a border around my video ad? I threw a border on the video ad. Every video ad that I put out that has a green border around it. Just a thin little green border around the video. Video in square format, you know, iPhones. Yeah, it's working better than without a border. So it's like old school borders around.

Images, but it's working.

So then the other thing is, like, if you're trying to sell a product via a short form quick ad, there's two things you got to do. Number one, you have to demonstrate the ownership benefit. Number two, you have to show social proof. So it's like, here's why this product is amazing. Here's how it works. Here's the benefit of owning it. And then here's someone who thinks it's awesome. So our videos are very much. Look at the problem that you're facing. Here's how our product solves it. This person thinks it's wonderful. Like, for example, oh man, your skin is dirty. Well, guess what? You put this mask all over your face and it makes it, you know, clogs your pores. Wipe it off and now your skin's clean. And then like, Beverly is like, hey, this honey mask is wonderful. It's like, that's like our strategy, you know?

Is that your best impression of Beverly right there?

Beverly is more like. She's more like. She's kind of like a g golier, you know, she hits you with these ones. If you're. If you're listening to this, I am taking my fist and what is this? An air punch across my belly or whatever. You.

You've seen this.

That's like old. It's like you.

You know, this is a third dance move of yours right here. You're Thinking of a rock fist. When you got your fist up here, a sideways rock fist is what, is.

What we'll call it Beverly did.

That's, that's the Beverly BOP 2.0. Call it, that's the name of that dancer. I heard a really good distinction. I was at lunch with one of the largest investors in SpaceX and he was telling me that his superpower was direct response advertising. And what he said to me was super interesting. We were talking about viral videos. Everybody has this dream of like, what's going to make my video go viral? And I don't know this, I don't know why this shocked me so much, but it was a huge distinction, which was, your goal is to not make something go viral. Your job is to make something convert so that you can spend enough money to get in front of hundreds of thousands or millions of people. And now it's viral. Everything else is a bonus. Your job is to make it convert, to make $1 become a $50 or $2. Yeah.

It's also like, how often is a video really, really, really going to go viral?

One out of every 200 times, but probably one out of 10 or one out of 20 is going to have a positive ROI on investment.

That's smart.

Yeah. And, and it, I'm shocked that more physical product owners don't do this, especially Amazon people. I think there's just like a.

Well also I think like what we were talking about back in Austin last time we were hanging out was like this longer form approach. Like I think a lot of people who are just getting into the game who maybe just built their first six figure business or just built their first seven figure business, business aren't looking at a long enough, you know, view of their model. And like what you were saying about your event, you're willing to invest, invest, invest, invest. Because you know, three years from now, you know, you're like, you're taking, you're experienced enough in business to take a longer view than most people. And I really think that that fundamentally sets people apart. How long of a view are you taking on this thing? You know how much A lot of people are also trying to pull money out of their business. They're trying to quit their job so that they can, they can leave live off their business. It's like, you know what, maybe give an extra six months of work to your job and just keep reinvesting in the snowball. And that's been our secret to success is we don't pull money. Like luckily I had a full time job when I built my first business, then when I sold it, I still had a job the whole time. Then I sold it, had enough money to build another business and also live. But it's because I had built up something while I was working full time to be able to sell that. So like, and then we could just keep investing all the money from the business back into it.

As I'm so Jizzer Jazzered up, I've got to put on my baker's pants here. So the question I have is, is your goal then to advertise Jizzer Jazzer put on your baker's pants. So if you were to be advertising on Facebook, developing the many chat lists, developing the email list, are you then sending them through a direct response funnel? And before you answer, the reason I ask is because I think most people who are trying to build up Shopify and most people are trying to build up direct response funnels are doing it wrong because they're not building the audience first and that makes it a lot harder to get the return on investment. So is that the process of developing the audience and then sending them their direct response funnel?

Yes. And I think that. So I've thought a lot about how to best give an applicable and useful sales funnel to specifically for Amazon businesses because these are people who have brands, these are people who have good products, these are people who are like trying to make it work and now they want to diversify. And so what I've come to and what is working for all my students right now is instead of going like starting by trying to build a theme park with pre sell pages and all this kind of stuff, I have people literally start with a video ad and a long form sales page, just a simple old school sales page for the product that that has social proof and videos and scarcity and sales copy and multiple high quality images and long form, left, right design and like a real sales offering that it looks good on desktop but is a little bit lighter weight and different on mobile. So using all the good conversion strategies of having a desktop version of your page, a mobile version of your page, et cetera. But like I think what you start on Amazon, start selling on Amazon, run your traffic, get Pixel Bliss, get Facebook messenger subscribers, but then build a Shopify website, build a long form sales page and put maybe 20% of your effort to send in traffic there, figure that out because that is such a powerful tool to make sales and capture the customer data to make sales and be able to remarket to people like it's like it's amazing.

So you're capturing the audience and then sending them to these long form sales.

Videos or these long term we're using a sales video. So if you look at Be Friendly, which is my Amazon brand, it'd be like a million and a half on Amazon this year. Not huge compared to your standards, but like good for us as non Amazon experts. You know what we do there is most of our first sales happen on Amazon but we sent people through a funnel that got them on Facebook messenger or got their email or got them pixeled and then all of our follow up is sending them over to Shopify. And our Shopify is steadily growing 50,000 to 250,000. It's growing bigger and bigger each year because we are building that group of people over with. It's the exact strategy you're talking about. We're building them over on Amazon and then we're moving them to Shopify to try. Now with Be Friendly we're starting to invest a lot more in ads and a lot more sending direct response long form sales pages because we have this good brand following. We've been at it a while, we've started to figure out what works in that market. But it's like we're not any different than anyone else. We have to take the time to make it work. We have to take the time to figure it out.

It's like welcome to business and right. I mean I still feel like I'm figuring this out. Right. When you hit a different level, there's another thing that you have to learn. So for what you do, what's the offer that you're making on the long form sales page? Because a lot of my people wonder, well, I'm already selling this successfully on Amazon and I don't want to cannibalize it. So how do I take orders? Why wouldn't they just buy from Amazon? So what's the offer that you're doing?

To differentiate one thing is another intermediary strategy is to build that long form sales page. So let's say you're trying to make a straight sale, right? You're no longer doing this discount thing and you have your sales funnel that's like a Facebook page post that goes to Facebook messenger that gives them a discount that then sends to a lot or not even a discount that then says hey, you have access to our special new product. Sends to a long form sales page that sells the product but then they click to buy it's on Amazon. That is a great way to do it too. An intermediary step where you can Facebook pixel them. Okay, so you build the sales page. You're still sending them Amazon. I have people doing that and being successful with that. What we're doing is on that long form sales page, we're, we're using what's called a pre purchase order bump. So we have, you know, one jar for 20 bucks, two jars for 35, three jars for, you know. Okay, so discount as you buy more. And for us, we want to capture that customer. So we'll mark it down by 10% of what we're selling on Amazon just to sell it on our website. So you get a better deal by buying from us than you do on Amazon. And the difference of 10% isn't much, you know, so. And then products that start working really well, we jack the price up on Amazon, like 15 or $20. If you talk to Drew Canole, he's got a great brand, organic.

They've actually done this really well.

Yeah, they do the same thing. Yeah, discount to buy it on your website. So once people know you, they like you, they trust you, they'll buy from you and then the perk is they get a discount. Now I will say, and I know I'm rambling here, but I will say that, look, one third of America, they're buying on Amazon. That's where they're buying. You got to be there if you want to get in front of them. The other two thirds are willing to venture off. So you're going to have your people that are only ever going to buy on Amazon, but you're going to have your people that are willing to buy from you 100%.

I also think a plus shipping model works here. Yes. Especially if you have a recurring revenue model on the back end. If you have the ability to get that initial customer order and then put them into subscription, you can actually say, this has a thousand reviews on Amazon. You, you can go buy it right now for 29.95 and go ahead and.

Do it if you want.

Or you can try it for free, just play shipping and you get them through.

Amazing. We have good free plus shipping sales funnels set up in our little system. But that is really smart. In fact, I'm going to use that on my next free plus shipping system.

Awesome.

That's good.

So you know what I would recommend you do, actually? We should set up the Ryan Moran template on Zipify.

Please, please, can we do that? Okay, I'm in.

In this second part of the discussion, Ezra explains how his new product Zipify pages gives Physical product sellers the ability to build their brand and customers far beyond Amazon sales. It's a tool for physical product businesses on Shopify. Let's dive in.

So my, my best friend in the world, Mark Jenny, says to the name.

Of your former vehicle, correct?

Yes. Which now belongs to my business partner Matt. Because when we gave it to him when we sold the company. Yeah. I was like, I want to give you the Tesla. Now I own Terry, which is named after my middle school.

Actually saw that and then she responded and people were crying in the comments.

It was great. Yeah. So. So I named my cars after people who have changed my life. And my best friend in the world, Mark Jenny, he, he built this, the biggest RV rental site in the world called RV Share. It's just, I mean, it's just obviously killed it. And he was scratching his own itch when he built it. Like he didn't know how to build a, a software company. He didn't know how to build a peer to peer rental. He was scratching his own itch because he's like, I have this RV sitting around that's not collecting.

Not collecting revenue. I had not thought of what I've done as scratching my own itch, by the way, but I do think it is applicable and relevant. And what an interesting saying.

But like, at least it's your customer's itch, right?

No, no, meaning I, meaning I understand comp. Completely what you're saying and I think the, the saying scratching your own itch is funny. I was solving my own problem for sure.

But I'm not a weird phrase.

I'm not scratching my own itch. I think that's.

I have an itch. Can you scratch it? It's like, who's scratching other people's itches?

Who is scratching other people's itches around here? Although I guess my wife scratches my back sometimes.

Anyway. So you were wiping your own butt. Yeah. And when it.

Okay.

You were eating your own meal. Yes.

You know, he. So you were saying he had this RV sitting around and now he had a way to monetize it when he was in. Right.

And it became this huge company. And you and I both have run into this challenge of there are people who don't know how to make the transition of purchasing cold traffic and getting building audiences and actually building a real business.

Yes.

And so you decided to solve that.

Tell me about that. So basically I built this company called Zipify because I have a Shopify store and I have a large team, as you know. And it was taking us between 30 and 45 days to get a landing page done. Between designing it, going back and forth with the designer and then developing it, and going back and forth the developer. And then it didn't look right. And it was like, okay, this is a nightmare. And by the way, if you're not on Shopify, a solution to this problem exists. If you're on Shopify, a solution to this problem doesn't exist. I. E. Landing page builders for WordPress. Right. So we decided, you know what, we can do this for Shopify for e commerce business owners. Because by the way, sorry, I'm now interrupting myself, which is weird, but I'm.

Going to do it and apologizing for it.

That you can. What we have does not exist on WordPress. The offers out there for WordPress are more for speakers, coaches, authors, webinar people.

There is no good solution for e commerce people to be able to build an audience from cold traffic and then send them to their own checkout experience.

Yes.

And their own solutions. But there's no good ones for physical.

Product sellers, which is why we built it. And so basically Zipify now we use to build all of our pages. That's why we built it in the first place, was we wanted to be able to easily run split tests, we wanted to be able to easily build opt in pages, we wanted to be able to easily build long form sales pages, we wanted to have pages to send our Facebook traffic to that were high quality, that were optimized. And so basically I believe in this model of permaculture, which you use as well, by the way, which is to reuse your assets to their best use. So capture the rainwater and water the garden. So for us, we're over here running this $20 million e commerce business, learning about what pages work, split, testing what works on mobile, what works on desktop, figuring out landing pages. So we're getting all this data and then over with Zipify, we're just taking whatever worked and we're putting it into that system, into the landing page builder and the Upsell app and all the other apps that we have. And then any money that Zipify makes, which by the way, it's not making me any money yet, I'm still, still in the hole. We reinvest back in Boom. And it just follows back and forth.

Yeah. So I have a prediction that I will make. I like to make predictions because.

Because you're a polarizing.

I love to look back and see how wrong I was. Like when I try to predict what the economy is going to Do. However, my baseball predictions have been spot on.

Yeah. What happened with the Indians this year?

They are favored to win it all, my man.

Really? Wow.

They're the best team in baseball.

Are they wearing a Cleveland Indian shirt? I was like, you got to talk to Ryan.

I would say side of Yankees hats. I see more Indians hats around the world out of anywhere I go. Which I. I think it's because so many people leave Cleveland and they're like, they're all over the world because they don't live in Cleveland anymore. I love Cleveland, by the way. I miss it terribly, especially now that I'm a dad.

You had LeBron. You were in the LeBron area. I was never.

Yeah, I mean, I lived there when LeBron was there the first round, but I was never a big basketball fan. Anyway, I'm going to make a prediction here. I have heard throughout my entire career, my 11 years as an entrepreneur, people have said it's getting harder. There's like, there's. Because things change so quickly. And I've always made the argument that it's getting easier and easier because when I started 11 years ago, there was no Amazon FBA.

Right. Right.

There was no WordPress. There was no click funnels. There was none of this stuff. That makes it so easy to be an entrepreneur now, or at least accessible to be an entrepreneur. And I think two years from now, people in our community will look back and say that back then, there wasn't a Zipify.

Yes.

Because I think this is such a custom solution for our market. I really think it is going to change things. I am proud to put my endorsement on Zipify.

Thank you so much. I appreciate it. That means a lot to me, actually. And we've worked so hard on this thing. You know how it is starting new businesses a year before we could even release the thing. Hundreds of thousands of dollars invested a year of like, fixing bugs and figuring it out. And we're like, we're soaring now. Now is that I always tell people, for me, in my experience, it's been like the third year. The third year always seems to be a great year. If you really did those first two years, right, where you, like, created the thing and then you took you a year to create it, then you spent a year, like, tweaking it and then that third year, man. So it's not third year.

Well, I would. I would love to invest.

If you're taking investors, we'll talk about many chat. Yeah.

All right, cool. Well, thanks for coming on Freedom Finance.

Thank you so much.

Good to See you, dude. It is always good. I wish we hung out more. This is always fun.

You know, on come to New York. I'm coming to Austin for your thing in December, which, by the way, I will be telling all my people about. These things will be a great conference.

So I'm looking forward to it. He's talking about the capitalism conference this December 7th, 8th and 9th in Austin, Texas. This is where we take some of the best entrepreneurs in the world and we blend them up in the room.

And who. By the way, I'm just going to interrupt you in your own pitch. Rave reviews on that conference.

Thank you.

My people at my Mastermind went and were like, okay, at your next event, do this, this, and this. Because Ryan's event was awesome.

Can I. So I think it's because I think there are real entrepreneurs and there are not real entrepreneurs and not real entrepreneurs play the game small and they complain. And real entrepreneurs are building something bigger than themselves. And we target people who are building something really special. And when you get those people into one room, magic just tends to happen.

And you also somehow end up with, like, all the best speakers. You get celebrities, you get like niche heroes. You get like crazy speakers at your event. So, I mean, capitalism conference, December 7th, 8th, 9th, Austin, Texas, at the JW Marriott.

Wow, you have a good memory.

I do. I remember all the numbers and stuff. JW Marriott. I'll be there. Ryan Moran will be there.

Someone from Shark Tank to be named later will be there.

One of the Musks, I don't know if that's announced.

Yeah, Kimbal Musk will be there. Jeff Hoffman, who has spoken on the stage before Priceline, and he also is working on a deal that might get him involved with the Florida Marlins as a potential owner. So that, selfishly, I want to hear about that because I want to own the Cleveland Indians. We have Brian Lee, the founder of the Honest Company. We have Ezra Firestone. We have. And we're doing breakouts now where we can actually tactically work on people's businesses. So it's going to be very special. Cool, dude.

I look forward to it.

Thanks for joining us, man.

We're excited to have Ezra speaking at the capitalism conference this December 7th, 8th and 9th in Austin, Texas. You can grab your tickets now@thecapitalismconference.com and join us to learn more great strategies for building your brand. If you found this episode valuable, please leave us a review on itunes. And if you know entrepreneurs who are looking to expand beyond Amazon, please share this episode with them. And don't forget, head over to YouTube to subscribe to our channel and go to capitalism.com to stay informed and get the most up to date strategies, tutorials, webinars and presentations. We'll see you over there.