Founders stuck below $100,000 monthly revenue focus on selling the product instead of serving a specific audience. The shift: position your offering as premium, market only to people you've helped solve real problems, and let customers come to you at twice competitors' price.
If your brand hasn't hit $100,000 a month yet, it's probably because you're trying to sell product rather than marketing to people. We live in a world now where messages get out faster than ever. You could literally wake up tomorrow and have a piece of content that's been seen by millions of people. It's really rare that happens when you are talking all about your product, but when you are serving a group of people, addressing the problems that they face, or showing good work of how you've served that person, that content and that exposure tends to do really well. Where most founders get trapped is they get in this loop of talking about their product over and over again and wondering why no one cares, when in reality, if you are serving people, then they will find your product and choose it over the competitors, even if you are twice the price of everybody else. This is why it's a really good idea to be a premium product priced higher than almost everybody else, and to focus your marketing exclusively on serving a group of people. And the product then sells itself.
