Ryan Daniel Moran argues entrepreneurs should plan one to two years ahead instead of 60-90 days. Short horizons trap founders in endless product testing. Extending your timeline lets you scale multiple products to 25 sales per day each and actually compound revenue.
If you have a strong time horizon, meaning you're looking a year, two years out, it is very predictable to build a million dollar business. Where people go wrong is they're thinking about two months out, 90 days out, even six months out for six months, you are still earning your keep figuring out if you got product, market fit and how you're going to take sales. But if you can extend that time horizon a year to two years, we can absolutely get four products at 25 sales a day and then some. So step one, just expand the time horizon for which you're going to have enough cash flow to be able to invest and compound over the very long term.
