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Pick one platform to drive traffic, move people into a Facebook group for direct engagement, then capture their emails. This loop feeds itself: more exposure brings more group members, more emails, more reach for your content.
Pick one platform to drive traffic, move people into a Facebook group for direct engagement, then capture their emails. This loop feeds itself: more exposure brings more group members, more emails, more reach for your content.
Instead of trying to be on every platform, we take the traffic that we have from one exposure platform and we put that into engagement. What is engagement? Engagement is a place where we can interact with our prospective customers on a direct level. An easy way to do this is inside of a Facebook group. The third part of the triangle is conversion, and this is always email capture. Always. Now, this is where this gets really fun because as you get more exposure, you get more people into your VIP group or your engaged hopper, and that is going to put more people onto the email list. Funny thing happens as your email list grows, you send that traffic to more of the content that you do create. When you put these 3 pieces together, they start to feed one another and the traffic triangle starts to build.
