Success Stacking: How To Turn Bad Days Into Good Ones
Ryan Daniel Moran explains success stacking: small wins that build momentum on bad days. He uses gym sessions, haircuts, and sales calls as examples, then applies it to repositioning Capitalism.com toward higher-quality clients and shifting from doing the work to leading people who do it.
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What's up, everybody? It's starting to become a weird, awkward, almost insulting trend of me doing these videos in a tank top showing chest hair. It's either gonna become a thing, or we gotta nix it right away. This is awful. Anyway, it was a weird day today. So I do this weird, weird. I do this very helpful strategy that I call.
Success stacking or the success snowball. And basically what it looks like is if I feel like I'm in a rut, if I feel like I am not, I don't got my mojo. Then I do this strategy where I look at, okay, like, what am I stressed about? What's not working? And then I just try to get a little bit of momentum going. I just try to get a little hint of a snowball going in. Like, sometimes that means I need to go get a haircut or I need to go to the gym or something like that. But today.
I was feeling like I was in this real rut. I did not sleep last night. I don't know what was going on. It's not because I'm stressed or anything. I just couldn't sleep. My mind was racing. I got a thousand ideas going on, and that's kind of a good thing. But I did this big journal entry last night or this morning, which is basically like.
Sort of like, I feel down today. Here's why I'm down. I feel like I don't have momentum. And so I started going through this process of, like, what do I do to kind of get back on track? And the thing that I said was, like, you know, what I need to do is I need to make an offer. Like, the thing that will snap you out of all momentum is go make a sale. Cause that's momentum. And so I had a prospective client that I just really want to work with. I just know I can help them. I have this program that I don't talk about at all. It's our partner program. It's basically our advertising. Our advertising program. And it's where if somebody has a product or if somebody has a service or somebody has something that would be of benefit to my audience, then we will feature them. Sometimes we put them on stage. Sometimes we bring them on the podcast. Sometimes we talk about them on the podcast. Sometimes we're doing this thing right now where we're actually moving the podcast, more of a network feel. So we're gonna be having podcasts five to seven days a week. And so we might just give somebody a time slot on the podcast. So they're always in front of our audience, we might write articles about them. You know, we really get behind their brand. It's when we might promote them as an affiliate. It's like when we really get behind somebody and we charge, you know, we charge a healthy premium for that. We charge minimum $10,000 a month for that. That's like, you know, that's kind of the thing we don't talk about. I only ever want to have like a handful of those at a time. Cause they get a lot of our attention, a lot of our resources, and we really grow their businesses. So if they've got a product they want to grow or this is really good for like people who have investment funds and stuff like that and would benefit from being in front of a lot of entrepreneurs anyway. There's somebody I just really have wanted to work with for a long time. And we had a call today and it was just an obvious home run fit for, for both of us. So making that deal happen just turn my whole day around. Just turn my whole day around. Cause I know we'll just smash it for that client. And so then it just became about like, great, like, can I make more offers? Can I? And so then it's got me thinking about like, all right, you know, how do I need to start positioning our programs and the things that we're really good at to get more clients? And I had just had this thought that really. Oh my goodness. I don't know why I didn't think about this before, but I just realized a positioning thing that we've been doing. Where I've been positioning capitalism.com as attracting not the right people. We've been attracting more like bottom feeders and make money online people rather than really established entrepreneurs and business owners. And I finally saw where I have been doing that and I proposed something to the marketing team to change that. And I think it'll really just fix it. And it was like this small tweak and we'll see once some results come in. But I really think it's gonna change how we are perceived in the marketplace. It just really slapped me in the face of where I was basically. You know, when we run advertising, we do the more mass market advertising. And to be mass market, you gotta talk to a mass market. And I found a way.
To do to still be mass market, to grow capitalism, but to not lead with like a front end offer. Lead with, you know, the offer that is for the exact people you're trying to attract so you can still put content in front of the mass market. But you only attract the clients that you really love to work with. So it was a big, ah, there it is, moment. Like, that was stupid easy. Why didn't I see that years ago? So those things turn my whole day around. A really weird thing is going on where I have really good team members now, and so a lot of work is off my plate. And so I've had time to think. And in a way, I'm kind of driving myself crazy.
Because now I'm, you know, I could have a big insight and be done for the day.
That's weird for me.
I'm usually working 12, 16 hours a day, so it's a bit of an adjustment for me. So part of my process right now is learning how to lead as a leader rather than lead as a workhorse. And that's part of my transition right now. One more thing that we're doing that's really cool is we are. We're putting together this. I'm calling it like my. I'm just calling it the street team. And this is really exciting. I had the idea today, I ran it by my content director, Drew, of putting together this street team of people who are really, really passionate about what we're doing@capitalism.com and want to help spread the message. I'm doing a lot of content and work to kind of branch out beyond the physical products world, the Amazon world. And we're going to be doing things like responding to things in the news. Like right now there's a guy who's running for president who was running on the platform of Universal Basic Income. And his argument for it is just awful, and yet people are falling for it and he needs to be called out for it. And so we're going to do a big campaign exposing his argument on UBI Universal Basic Income, because it's not necessary. And the argument breaks down very quickly once it's illuminated and challenged. And somebody needs to say that, so I'm gonna say it. And so we need, like 100 super fans of capitalism who are willing to go in and comment on posts and.
Be involved in the conversation and share posts and bring their network to the table when they know an influencer that we need to connect with and stuff like that. So I'm really excited about that, to have kind of an inner circle who can provide feedback on content and bring content ideas to the table and help us decide what's gonna be on our next shirt. And we're gonna be doing Wine with Wyan in select cities around the country. So that group will help decide what cities we go to. And it'll just be kind of like our insider circle. I'm really excited about that. So if you're watching that and you're a super fan, you watch these weird chest hair updates then.
Actually, I did some Instagram posts about it. You should comment on those Instagram posts. I'm Ryandan. Just comment on those posts and say you want in, and I might shoot you a message. All right, so that's what we're doing. I'm really excited to be doing podcasts five to seven days a week and just making a lot of content. That's really exciting. And it feels really good to be able to monetize the audience, build the business on something that isn't info products, but build it around having a platform for other businesses that are really going to make an impact. And that's our partner program that I mentioned earlier. I don't advertise. I don't talk about it much. You know, I have to know you. And usually it's from, you know, somebody's in the back room, and they were like, hey, look, we could do a lot for your business. And so just even having that level is elevating the group in the back room as well. So I really feel the momentum in the direction of the company.
And it feels weird to.
Be working on the business rather than in the business. That's my transition as an entrepreneur. All right, thanks for watching chest hair update of the night. Talk to you soon.
