Telling 8 Entrepreneurs How to Build Their $1,000,000 Brand

Alright.

I did this challenge in January, right? For five days, taught for an hour a day about how to build a seven figure business. By the end, people mapped out their entire seven figure business. It was awesome. It was so much fun. So we put together this highlight reel for you that'll show you the best part from the five day challenge. And if you want to be in the next one, which you do because it's really awesome, find the link around this video. Capitalism.com 5 Be there. Jav, I like your dance. Let's do you go ahead and unmute yourself, tell me what's going on and I'm looking up your homework while you, while you tell me. Hi.

I'm so excited to be here. I actually saw you on Billie Jean's Live.

Oh, awesome. I'm glad you made it.

Yeah.

So I was literally a part of his like e commerce group. Saw you joined your email list and I'm so excited to be here. So great.

I'm excited that you're here too. Tell me, how has the last week been for you?

Oh, it's been amazing. Completely life changing for me and it's given me so much clarity on basically like what I want to do with the brand that I have currently right now.

Good, I'm glad. Well, tell me about it and tell me where I can help.

Yeah. So basically I'm a mom to two young boys, ages 3 and 1. And I started during the pandemic this group online live cooking club and baking club called the Mini Chefs and Bakers. And basically what I've done is I've been able to teach over 5000 students in 20 different countries how to gain confidence in the kitchen.

Amazing. Good work.

Yeah. So we meet on zoom. It's so much fun. And basically my goal right now is we have like an online membership subscription where students stay on and they pay per month. And we've been able to retain over 20% of our students that have started with us during the pandemic. We're over 85% profitable digitally. And while I was in the kitchen, it's kind of funny, I made the group for allergy and picky eater friendly students because I have allergies to eggs and nuts myself. And a lot of people are into like, you know, we have students who have celiac or that are vegan or want to eat or learn how to cook different things and parents struggle with just mealtime. It's like get your kids to eat this. Sometimes they don't want to, but if.

They'Re cooking it, I Can relate. I can relate.

If they're cooking it themselves, they love it. And so one of the things I struggled with is my son Max is a crazy, picky eater. He won't eat vegetables for anything. Getting him in the kitchen, making different things, trying to get the vegetables to dance, and he's still like, mom, this isn't going to work.

Not happening, right? Yeah.

Yeah. So what I did was I always, like, one thing that I loved was on day two, you mentioned that it's so cool to have like a brand that has digital products that can go into physical products. And so the last year and a half, I've basically developed a product line that has. I basically create desserts for kids with vegetables infused inside.

Okay.

So, yeah, so I've basically been able to create a line of four products so far. And my first subject was my son Max. And in the kitchen, it took me about a year and a half, but I basically isolated and created this patent pending formula that can change any comestible or junk food basically into a nutritional product without altering the taste.

Now, are you actually patent pending or does that just sound good?

No, I filed my provisional already.

Good for you.

Thank you.

So I really like where this is going. How can I help you Leave with a crystal clear plan to know that this is possible.

Yeah. So basically what I'm struggling with is figuring out kind of like the manufacturing part of things. Like, I have my recipes created, we have four products so far, but I haven't launched the physical product side. And so I feel like I just need some clarity on what is the next step. Like, should I focus on gaining funding? Should I, you know, get manufacturers? Like, what would you suggest would be the best?

Get a prototype.

Okay.

You do not need to go do a big thing. You need to take the next step right in front of you, which is partnering with a manufacturer who will do it once. And there's a bunch of them out there. And what is the first product?

So our first product, we have four right now. Cookies, pancakes, brownies.

And what's the first one?

The first one is going to be cookies.

Great. So you're doing basically vegetable infused cookies. Is this right?

Yes.

I love this brand idea.

Thank you.

By the way, I must say, it's so funny how often people come into this process and they're like, I don't know what I'm gonna do. This, what I really want is the most cool idea ever. Like, what you really want, Friends, like what? That idea that you're like, I'm not sure this is gonna thing. It's probably the coolest idea you have. I love to go in and pull that out of you and show you how awesome it is and help you build that. It's a great source of joy for me. So for you, that is going and talking to food co packers and manufacturers. There are all kinds of them out there. I would suggest that you work your network to be able to find introductions and recommendations to those. We have some places to get you started inside of this training because there's that bonus manufacturer list that you could go to and see who has the capabilities to do that and find out what it would cost to do a test run. That is your first step. And when you know that you can get one, then you can go to your audience and pre launch it. We've got upcoming training inside the 1% on how to smash your launch. Go through that, you get pre orders and you're off to the races. That's the next step for you. If you were more in the position of all right, I've, like, I've taken some sales and I want to go really big.

Yeah.

It's then that I would say, okay, come into the incubator. We'll help you come up with a pitch deck and a vision, raise capital and make a big go at this to build a big company. I'd suggest you start by proving that you can have the economies of scale to make this happen and make those relationships with the co packers and manufacturers. That's the next step for you.

And just to be 100%, like, just for more clarity, right now I have like a small group of like you had mentioned, raving fans that I've tested it out to. We've done. We've had about a thousand. A thousand sales, but I haven't physically launched it with paid ads yet.

Okay, so have you fulfilled that or is that.

Yeah, but it's.

How did you get it made then?

So basically it's kind of just been made in house. We've just kind of made it by hand and kind of fixed everything that way. And I'm just sending out to our audience, but they really love it. And I just want to make sure when I take it to market, it's even more. Right. It's done in a professional way.

Oh, yeah, yeah, yeah. So. So, yeah, I mean the steps are exactly the same.

Okay.

Finding that man of finding that co packer that you like, doing some test runs. You've proven that there's a marketplace for it. Like the worst that could happen at this point is that they sell slowly. Okay, that's, that's the worst. Like you've got people who bought you did over a thousand sales.

Yes.

Like the worst is they sell slowly.

And then you continue with the grind by building up the love and the reviews and getting the 25 sales a day. I want to ask you something. Everybody tune in here because you are going to relate to this. Do I say your name? Jav. Is that right?

Yeah, Jav.

Ok. So Jav.

How close does success feel to you right now?

It feels really close. Feels like, it's like after doing this five day challenge, even when I saw you on Billie Jean's live, just those 30 minutes, I was like, I have to be here because it just feels like it's so close.

Yes, it is. It is the next step away. And so often for so many of you, success has felt light years away. And I am here to tell you it is, it's just one step away. It's right in front of you. Something that I have had to learn over the last several years is I want my vision so bad. I want it to happen so bad. And sometimes it feels so far away. But the truth is, guys and gals, I don't want it today.

We think we do. We're like, I want it so bad, want it so bad. But you don't want it today anymore that you want to find the love of your life and be married today. No. You want to go on a first date and have a first kiss and awkwardly hold hands and spill mustard on your shirt. Like you want the late night texts. You want the romance. You want the anticipation of the wedding. You want all of that stuff leading up to it. And the same is true in your business. You don't want the million dollar business now. You think you do, but no, you want the exhilaration of the good idea. You want the exhilaration of that first sale. You want the anticipation of the feedback from your customers. It's the best part. Don't skip the first date. The only reason why you want the result now is because you're practicing thoughts of fears of money. You're practicing thoughts of what if it doesn't work. So I need the validation right now that this is all going to work out exactly how I want, perfectly so that I can feel safe enough to enjoy the process. But the way that you will get to the million, the way that you will have the business of your dreams is for you to build it around what you want now. Okay, Jeff, how pumped were you when you took 1000 sales in a pre order, it's amazing.

I was so pumped. I was like, yes, somebody likes it.

It's the best, right? Yeah. Was that like one of your best days as a businesswoman?

It felt amazing.

I was so proud. I'll never forget the first sale. Don't take that away from me. Don't take that away from Jav. I will not allow you to deprive yourself of that joy.

So for you, the next step is very simple. It is making sure you can do this at scale, which comes from a co packer or a manufacturer. There's plenty of people in the 1% who can make recommendations for food. Manufacturers can make a post in there and ask for some feedback. You can document your journey throughout the whole process. People will make introductions for you. So that's, that's your next step. You don't need to skip it and go to funding right now. You can do that. Once you've proven that there's some momentum here, we can help you do that in the incubator. But right now it is to take the next step, which is making sure you can do it at scale.

Okay, perfect. Well, thank you so much for the opportunity.

Thank you. I'm really excited for you. Me too. Really excited for you. Congratulations.

Thank you.

Just the start too. Just the start. Drea, let's go to you in the gym. Can you talk? How has the last week been for you?

It's been amazing. I feel like that was my problem, was not having a clear plan. I was always.

Taking courses and seeing everybody, you know, all kinds of strategies, and I just got overwhelmed with what to do.

Yeah.

Good.

And you have. And you have that now. You have the clarity now, Is that what you're saying?

Yeah, for sure.

Yeah.

Yes, sir. That's what I'm saying.

Good. So you want to start a brand for bodybuilders who want to refeed and track their macros, is that right?

Okay. So I have a following of like a little bit over a thousand people on Instagram, and that's where I promote my products and whatever. And I'm starting to get pro bodybuilders on like, on a, I guess a list or whatever. So what I do is like, I sponsor their shows and then they make content for me in exchange for that for the product. And I'm really excited because at this point, I really don't know where else to go. I post on Instagram. I don't know if I should like even continue with the idea, but it's really exciting because I'm. I feel like I'm nobody. Like I haven't hit the stage yet at all, but yet I'm having people reach out to me versus me having to go hunt people down.

Yeah.

So this is, this is the beauty of this. So notice what Dre is saying. She's saying, I'm not sure if I could continue down this path, but I'm getting all these connections. Despite the fact that I'm not big in my space.

She has now started building the highway. Remember that analogy? Building the highway so you can put more cars on it that take you to 25 sales a day. If Drea were to completely abandon this project, she still built the highway. So now she's got these connections with other people who have been following her documentation of her journey. She's now got a thousand followers. She has connections now to where if she were to say, not this car, this car, she still made tremendous progress. Give yourself permission to just make progress going through this journey rather than million or no million, win or loss. It's not like that. We start building the highway, and now Dre can put whatever car she wants on there. So is your question Dre, about should you keep doing the cookies or is it that should you keep going down this path?

Okay, so my question, I feel like, I hope it's specific enough is like, should I open like a brick and mortar bakery? And like, because I sell online, I don't. I use, I'm under Texas and I use a cottage laws here for the cookies. And so like I, I'm thinking either I could like use a commercial style bakery once I start to get like more momentum and more people, you know, I, what I'm going to say is on my team, or should I just open up a little bakery and just hire some gourmet bakers and do it like that?

I mean, it's more my opinion that you should, you should find a co packer that you want to partner with for this and packer will, will take your recipe and will make it for you at scale. And there's again, just like we're talking with Jab, there's people in the 1% who can make introductions for you. You have a list of manufacturers inside one of the bonuses of here that you can start with, but you can start making them like as a test batch. But you want to ensure that somebody else can make and fulfill these.

Okay. Yeah.

Cause otherwise you're just going to be a busy baker rather than an entrepreneur. The interesting theme that comes up of you guys know what you want. You know what you want to do. You believe that you're sitting on a multimillion dollar business. It's the thoughts going on in our brain that are preventing us from taking the step right in front of us. This is why we talk so much about mindset, why I show you so many success stories. It's also why we have so many success stories, because it's the thoughts that are preventing us from moving forward. You already know enough. You're sitting on a million dollar business. Don't lose that. Don't lose that million dollar business. Gavin Hallock. We're going to you, man.

Triathlon. I'm a triathlete. I've done endurance sports for.

Years, ever since I was in junior high.

Okay.

And entered in the world of triathlon just recently. And there's so much, there's so much to buy. There's so much that someone doesn't know what to buy.

Okay. It's a good sign.

And I mean, like, I just completed my first one as an adult just recently, and I realized that, man, all these, there's so many of these people. And I had no idea until I started joining Facebook groups and Instagram posts and talking to people. There's just, there's just so much that you can buy. And I've talked to tons of manufacturers.

I've, I've ordered prototypes. I, I have them. I, I, I mean, I opened one yesterday. It's a triathlon belt. Like, you need a triathlon belt to put your number on because you're riding your bike. You're then, then after the bike, you gotta flip it around on the front side. If you don't, then you get, you can lose time.

I follow. So you're clear on your person. That's obvious. You've got a list full of products. Yeah. So what's, what's missing that's preventing you from moving forward?

I've got to build my audience. So, I mean, yes, I'm in all these different Facebook groups, but I need to build my own. And so I've been posting on Instagram different things. I'm doing cycling or running or swimming, lifting weights, whatnot. And so I'm building my audience. I'm trying to. I ordered, I ordered some socks. Socks were horrible. They're too tight. I have another order coming in from another company.

Well, hold on, hold on. You're skipping around. Okay. So is it that you need to build your audience? Yes. Or is it that you don't have the right sock? No.

First I Need to, I need to build my audience, I think build the content, get a follow up.

You started to tell me what you were doing and then you went down an interesting rabbit hole. So stay there. You said you started making content and.

So slowly I'm getting more followers on Instagram at a slow pace.

So you are building your audience.

I am, yes.

Okay. So I know who my person is. I know what my products are. I'm actively building my audience, and so.

Now I'm working on my product.

Great.

So, yeah, that's, that's where I'm at.

You see the difference in just that phrasing? Because you said, I, I need to build my audience and I don't have you. You were talking about all the things that weren't working and all we did was change the words of I'm actively building my audience and now I'm working on my product. That's all progress.

Okay.

You feel that difference?

Oh, yeah, yeah.

Good. Because if you're focusing on, like, what I'm not doing, what isn't working, the products suck. You will doubt and fear and all of a sudden that will just crash when you're like, oh, I'm actively building my audience and I'm working my product, there's progress. And brain says more of that, more of that progress. So since I'm having progress, what can I do that's already working when posting on Instagram and I'm getting some responses. Well, what else can I do to deepen this? Maybe I can start a Facebook group and nurture them using the community crock pot strategy that we talked about on day four. Or maybe I should start building this hot list so that people can see my weekly updates. And there's 11 people on there, but all of them open and give me feedback. That's all progress. How does that feel when we talk that out?

Well, it's good. I mean, the thing that we talked about, well, it's a year long. That's a year long progress. That gave me a lot of hope. Gave you the COVID Oh, yeah. Because if I only have to sell, I mean, like, I just got the belt yesterday in the mail. I opened it, I was like, this is great. Now I need to put my logo on that and see what that's going to take, because that might be my barrier to entry product.

And so to me, I was like, okay, that can get me on the map. And then from there, build content, build stories, maybe have, you know, do a podcast. I mean, there's so much that I can do and it's exciting because it's a passion of mine.

So.

My product is called a fidget blanket, and it's for kids with autism and adults with dementia. So I launched December 21st. It's doing well. It's just holding its own with organic ranking.

I see the future like I'm there. I know this market, I know what they need.

Good for you.

I've chosen my two products off your list and my next one. So where I'm stuck a little bit. Like when I launched, I'm a perfectionist, but I did it anyway. I just wanted to get out there. And so I've done things that need working on more now. So my question for you is I need to brainstorm with somebody who's a designer that can see my brand because I always send a big, long list of what it's all about, the emotion behind it, because it's a very emotional product and it's to save time for the people that have kids with autism or adults with dementia. So.

I need to be in touch with a designer and I just, you know, you can go on Fiverr and you can get your logo made or you can do lots of things like that, but I. I really want to be able to talk with somebody who gets it and who brainstorms to bring that kind of emotion into my. All of my, you know, website, Instagram, whatever I do.

Okay. Why is this designer so important to you?

Because I've had somebody working on it and they're just trying to do it as a. As an artist.

Why is design so important to you? When you say design, you're talking about website and logos and stuff like this, right?

Yeah, but just why is that? Well, I'm working with somebody who says he needs to design me my banner first in order to put it on other sites.

But why is this piece so important to you? Design doesn't take you sales. Design doesn't create community design, make you a product. Why is that part so important to you?

It really wasn't until the guy I was hiring came back that said it's important. It's really important.

It was a problem until it was a problem.

That's right. Okay, so I'm getting you, like, move on. Just do what you're doing right now.

Yeah, I get it. I mean, imagine the freed up energy if you weren't trying to fix this problem and put into serving the people that desperately need your help. Because I know you care about them.

Yeah, exactly. Okay.

Take that away, free up that energy and just go put it on the things that are giving you energy.

Right. Okay.

Just so you know, like, I need this reminder all the time. Like, I actually. I woke up the other day and I made a list of all the projects I just need to. I just got. And like, everything in me is like, no, I need to make up for these losses. But the truth is what I really want is to have clean, clear energy to put into the people. Like, put into you?

Yeah.

Right. Like, I'm a terrible helper if I'm thinking about things that aren't working.

Right.

But if I've got clear, clean energy, I can go all in on you, I can help you, I can help the people on this call. So I mean the 1%, that's what I. Good for you.

Yeah.

Proud of you. Very good decisions.

So I. All I really want is, I guess, validation on what I'm looking at it. So it's for chronic pain sufferers. So, yeah, chronic pain sufferers, rheumatoid arthritis.

Chronic fatigue, all that kind of stuff.

And just this is the products I'm thinking are supplement. So I take. I'm a chronic pain sufferer, so I am my target market. Yeah, I take loads of different supplements I want to try and get. And I hate it. So I've got tinctures and tablets and all sorts. I hate taking so many different things and I can imagine lots of other people like me are the same. So the first thing would be a supplement that I want to. Which is specific to chronic pain and lack of energy and mental and physical energy. And then it would be. There's two snacks. So like when you have chronic pain, you have to be really careful, like gluten free, sugar free. It basically eliminates anything that, you know, you can't really eat loads of crap. Not that I want to eat loads of crap, but every now and then a nice chocolate bar. You've got to be really careful.

I'm with you. Cool.

So I want like a snack that they can have and I can have that's healthy. That's not gonna boost. Like, that's not going to bring on pain flares and stuff like that. Yeah, the same with crisps. And then the other two things was a wrist support and a knee support.

I love all this. I really like how clear you are on your person because it's me. The thing that I really liked about what you just said was that you did food and then like a wrist support because those two things do not go together. But the beauty of a brand targeting on a person is it Brings those two things together.

Yeah.

I'm really proud of you for knowing that. Enough to be able to say these two things aren't the same but they're the same brand. That's, that's a very keen insight. I'm really glad you had that.

Yeah. It's for the, it's for the person. So what would make it different, the two supports, is that it's got an element in it that can either heat because it really helps some people, it really helps for heat and other people it really helps to be cold. So I want an element put into it that can either heat or cool, depending on what they need.

Yeah.

Which would make it stand out, I guess. I guess all I'm really looking for from you is some validation. That's a good idea.

I'm really excited about this. And again, I'm excited because you're clear on your person.

Yeah, 100%. Yeah.

That's the sign. That's the sign. You've got a clear pain point, a clear person, three to five products. So the next step for you is either documenting the process or building that community. I'd suggest a community for you. I suggest building that community. Crock pot. Because those 10 people that sign up at the beginning are going to be in there in very strong pain and they need help. Which means it's going to be easy to build content and community and bring other people into that and you can simply document what's working for you. I use like this pad and I use this supplement. I use this. I'm working on my own stuff right now that is going to be better. But this has kind of been the bridge to help me get to this point. That's like I do think that you are sitting on something that you will really enjoy and that will make an impact in people's lives.

Brilliant. Okay, thank you.

Keep going Lisa. Proud of you. Good work.

Sorry to. You're right. I absolutely love everything you do. Ryan. Literally.

What's your name?

Made a massive difference. Jordan. My name is Jordan Hamilton.

Thanks Jordan. Appreciate it.

From the uk I created a skincare business and honestly I made a hash of branding. So we targeted like men and women, tried to do something unisex and then it turned out basically that people weren't really like just not aligning with it. So now our best customers are say 45 year old women that are fake going through the menopause at the moment and they find one of our products actually is wonderful for them. A lot of them ask, say I should get it put on billboards saying that this is for the menopause.

Okay.

So my big thing is, should I just. Like, I'm in the process. I'm trying to rebrand everything, so I'm thinking to change absolutely everything. But I don't know whether I should scrap the products as well and just go completely in on older women and serving their needs or how I should go about that.

I'm a little confused. So you have the skincare brand.

Yeah.

And you don't feel like it's working, and now you've got a different person and you're wondering, you've got.

Yeah.

Honest question. Do you like the skincare brand or did you did it because you thought it would be profitable?

Like, I. It's a long story. Like, a lot of things were going on in my life. My mum always made the backstory.

I asked you a very specific question.

Do I enjoy it?

Yes.

It's not what I choose to do, but I think because of the feedback and the results that I'm giving the customers, I love that part. I love getting the feedback. I love seeing the difference we're making in people's lives. So for me, that's enough to keep going.

And is the customer there, the same person that you want to target in the second idea?

She's there.

Yeah, definitely she's there.

Okay. So can they be the same brand with multiple products?

Yeah, I think that's just the problem that I'm thinking is just whether it's there. Like, I have customers and. But at the moment, like, the cost of me getting the customers, it's just not working as a. As a company.

Because you're running advertising to get those customers, Is that right?

Yeah, exactly.

So what would it look like if you stopped that and you built a community.

And you put your focus on getting 25 sales a day?

Yeah. So at the moment, I actually did stop running the ads. For the past few months, the sales have still been coming in.

But that's just. It's not. We're not getting new customers. It's mainly from people that are on their 3rd, 4th, 5th purchase now with us. So it's like, we've got a lot of loyal customers, but obviously, I understand that we can't just. We can't run a business if it's not growing.

Well, here's. Here's. Here's what's going on with you, Jordan. You are so focused on the next customer that you're giving very little attention to the people who actually care right now. And what you are going to have to do is pare down the operations that are trying to grow the thing that hasn't proven itself to be good work. Good work of giving a really deep care for that customer, Creating the best product possible, of building that community and that raving fan base that leaves reviews and sends you testimonials and, like, gives more than you expect to get to take from it.

Yeah.

When you've got that Nucleus, that's when you start to add on. But you did the classic mistake that you got a product, try to sell the product rather than, I got a product for a person, and I'm gonna go serve the person, definitely. You feel me?

Yeah, I feel you, definitely with that one.

Now I'm just wondering as well. Here's a good. Here's a good. Jordan, as a result of us having this conversation, like, we're an hour over time.

As a result of us having this conversation, there's a pretty good chance you watch my next YouTube video or listen to my next podcast.

I signed up to the 1%. Ryan.

Awesome. Congratulations. Very good decision.

Yeah.

So there's a good chance that you're more likely to follow my work. Right. And that's because, like, I'm not sitting here thinking about convincing you to do something, and I'm here with you. Can you do that? Not even. Not necessarily you, but I mean, can your brand care that much about the customer base until it's doing 25 sales a day and then you launch the next product?

Okay, so just forget about. Just focus on value. Giving as much as I can to these people, getting them through their journey.

And let me tell you how that shows itself, Jordan. That's things like ensuring that your product is excellent and exactly what they want, connecting with them and asking for feedback and posting your reviews on social media. Creating a community for them so that you can continue to build that crock pot. Or sending a weekly company update email documenting the process of your next products, Sending out gift care packages to people in your space to build that community. All that stuff looks a lot like work at the beginning.

I'm not afraid of those 25 sales.

Would you say to say from document in the journey?

Would.

Would you say just put it everywhere? Because, like, say one email list of like 2,000 people on the email list.

We got document one place publicly.

Just one place.

The hotmaster. You email them at least once a week.

Okay, so would. Would I. Would you say just go try get them documented in, say, a Facebook group.

That's a good start. Yeah.

Exclusive. And get. Give use that as a reason to get people into the group and sharing.

That's a. That's a very good start.

Yeah. Okay.

So. Yeah.

Thank you.

All right. Good to see you.

Cool. Thanks, man. I have a super specific question. After, like, three years, we finally got funding, FDA approval. We're about three months away from full launch of our sunscreen company, which has been a. It's a long journey, which is amazing. Cool. But one thing that is part of our launch strategy is to partner with somebody in, like, the athletes or. Our sunscreen is geared towards outdoor folks that are, like, adventurous. So we're not like the people that are just, like, going to hang out at the beach or the people that are mountain biking and skiing and surfing, like, actually doing something. Like, that's our niche. So we're going to partner with someone who already has influence and reach in that arena, and we want to actually give them equity and create some sort of bonus structure.

I love this owner's model. Great work.

Exactly. And this is, like, we know it's absolutely going to be the way to make us flourish, but my question really is, like, how much? You know, like, we're trying to decide, like, do I give them 1% and then, like, 5% of sales, or is it 1% and then, like, a bonus?

I like to have a vesting schedule where if somebody really has a lot of influence, I might give them up to 10% of the company. But it's going to vest at two and a half percent per year for four years. And that gives you time to test it and experiment, see what's working well, what's not working. So that's. That's the way that I like to do that. Depending on how big your company is, I would expect to give them 5 to 15% that vests over time.

Okay. Okay, cool. Yeah. And that's how we have. It's three of us and people we brought on to help us do, like, social and content. Like, I've given them, like, 1% and that vest over four years.

Yeah.

A little bit of a stipend. So. Okay, so 5 to 10, 5 to 15 is kind of what we're looking at, depending on how big of a person they.

I think you're right on target.

Okay, awesome. Short and sweet.

Thanks, man.

Yeah.

And I think that was Megan who was trying to get in there.

Yeah, Megan and Haley here. We have a Facebook community that we originally built for our clinic. It's technically the same who as our current.

Nutritional brand, but it's been extremely dead for, like, three Years because we just didn't have the time to pay attention to it. My question is, should we go back to that group and try to revitalize it? Because there are a lot of people there.

How big that group?

Bring it forward or just start over?

How big is the group?

1600 people right now.

And at one time, was it responsive? Do you have trust built in with those people?

Partially, yes. I mean, there's definitely a lot of people in there that have never interacted whatsoever. So it wouldn't be. It would be like starting over, I feel.

Yeah, I would do that. I would warm them up, and I would warm them up with a new mission and a new vision and a new excitement and update about where you're going and where you've been and why this matters now and why you're coming back and what you plan to do in the future. Yeah, I'd simply start documenting in that group. They can always leave, right? That's true. I would start there. I'd reach out to the people who are really active in there and send them a video message and tell them that you're coming back to it and here's why and why this matters to you. And I would just start planting those seeds. Okay.

When you're seasoning this crock pot, so to speak, do you just do a lot of, you know, educational content? I don't want to be so salesy, I guess, because I always worry about content is overrated.

Sharing is underrated. So what is the brand?

Our brand is Nutritauts. It's a kid and prenatal supplement line.

Okay. So your opening move is to say where you've been, what you're doing, and where you're going. Okay, that's your opening move. And then from there, it's documenting the growth of the business and also bringing your expertise into that group. That might be in the form of interviews that you turn into podcasts. It might be doing one live ask me anything per month, and that becomes clips or podcasts or whatever it is, and you just start planting seeds in there. You don't think about teaching or, like, when you even said teaching and content, what you were really asking is, how do I get this group to give me what I want? And you have to flip it and you have to say, what do these people need? And how do I go find out and give it to them in the form of really caring about them. And you do that. Your AMAs and your posts and your lives and your interviews and all that stuff. And that will bring that community to life. Sweet. Okay.

Thank you.

All right, Megan, you're welcome. Okay, my friends, first things. Thank you. Thank you. This has been so much fun. So much fun. If you found value in these last five days.

Would you let us know? Would you post in the Facebook group and say what your takeaway was?

Would you do that? It really makes me happy. Make a post in the Facebook group about what you got out of this and what you're going to do with this, where you're going to go with this, what you're going to do with this momentum. Thank you for being here. I'm so proud of the work that we all have done over the last five days. You've had monumental progress and you're sitting on a million dollar brand. Don't lose it. Thank you, everyone. Have a great day. See you next time. Take.