A supplement brand making $1M yearly sent all podcast ad traffic straight to Amazon, skipping email capture. After the investor pushed them to route listeners through an email signup first, they doubled revenue in a quarter.
I invest in e-commerce brands, and I have a brand that I invested in that is a supplement company. And the business was doing about $1 million a year. And the way that they were generating customers was through podcast advertising. They would reach out to popular podcasts and they would send people to their Amazon listing that were ready to buy their product. It was working and they had a million-dollar business. But I found out in one of our investor meetings That he was not sending the traffic to an email capture first. It's very rare for me to get angry, but I raised my voice like an angry parent and pounded on the table and said, you are being irresponsible with my investment in your company by not sending the traffic to an email capture. Now, I regret the way that I did it. The point was made. And he reported back after a quarter that As a result of pointing all of that traffic to an email capture, their leads were up, their sales were up, and most importantly, the company doubled shortly after that meeting.
