The 80 20 of Advertising #shorts

24 Mar 2022 · 1 min

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0:42

Short YouTube #shorts where Ryan Daniel Moran presents the "80/20 of advertising": identify your target person, know what they buy, provide the solution, then find who already reaches those people and partner/pay them to access that audience. He illustrates the point with Quest Bar’s rapid scaling (cited as $100 million) and notes that the top-selling flavor at launch was Blueberry Muffin—attributed to audience responsiveness, not product fundamentals.

Questions this video answers

$100 million.

Blueberry Muffin.

Chapters

This is the 8020 of advertising. If you know your person and you know what they buy and you've got the solution for them, find out who's in front of those people. Pay them, partner with them, get them to be fans, become BFFs with them. That's your job. That's what you do. At this stage of the process, Quest Bar came out of nowhere. $100 million. You know how they scaled other people's audiences? They got good at a couple flavors that gave them the audience to really start to scale. Do you know what the number one when it launched? What the number one selling flavor of Quest was? Blueberry muffin. Why? It's when their audience was biggest. Had nothing to do with anything except the audience was responsive at that time.