Short YouTube advice clip (Capitalism.com, May 15, 2024) in which Ryan Daniel Moran gives a single, focused tip for brand-building: prioritize being different (specific to a target person) over being objectively better. He emphasizes that perceived difference—via marketing, packaging, or copy—makes a product feel "for them," and that the product itself need not be superior to attract its audience.
When you're building a brand for a person, different is better than better. Now remember, your product does not need to be better than everybody else's. It needs to be specific to your target person. That's the difference. The quote that I want you to remember here is that when you're building a brand for a person, different is better than better. When you're targeting a person, you want it to be different enough to speak to them, not better than everybody else's. People will choose your product based on the difference that they perceive that makes it for them. Sometimes that's just marketing. Sometimes that's just packaging. Sometimes it's just the copy you use to talk about and describe your product. It's not even the product itself. It's the fact that it is for them.
