Ryan Daniel Moran argues that building a blog and email list beats chasing social followers. An email list lets you reliably promote courses, affiliate offers, or products to your audience, making it easier to hit revenue goals like 100 sales a day.
If you look at what Gary Vaynerchuk teaches, he talks about choosing your passion, choosing something that you're interested in, and then starting a podcast or a YouTube channel, or creating content on social media so that you build a following around that passion and then monetize it later. I take it one step further, and I say you take all of that content that you're making, and you build a blog and an email newsletter, and you create that as the asset. Because if you're building the email list, then you always have eyeballs who will buy your course launches or your affiliate promotions. Or if you decide to follow my playbook of building a physical products business and getting it to a hundred sales a day, the fast way to get to a hundred sales a day is by talking about the launch that you're doing on your website and on your email newsletter.
