Ryan Daniel Moran (speaking in a Capitalism.com YouTube video) explains that his largest business breakthroughs came from attending events—meeting his business partner, biggest promoter, and gaining audience via speaking engagements and podcast invites. He faces a dilemma: continue attending many events or take the risk to create his own event, weighing time and financial costs against potential upside.
The biggest breakthroughs in my business over my career had all come from going to events. I had met my business partner at an event. I had met my biggest promoter at an event. I had built my audience the faster as the result of speaking at an event or going to an event and meeting somebody who asked me to be on their podcast. And I went, huh. If all my greatest breakthroughs came from being at events, I should probably prioritize this more. So so I was faced with a dilemma. I could either keep going to a bunch of events, or I could take the risk and create the exact event that I wanted to go to and risk losing a bunch of money and taking up a bunch of time in the process.
