The Climb Episode 2: Book Sales, New Products, & Personal Challenges | Ryan Daniel Moran

Welcome to episode two of the Climb. I'm Ryan Daniel Moran, and I'm not gonna lie to you, I haven't been looking forward to this update because this month has kicked me around a little bit. One of the reasons that I'm documenting this is so three years from now, I can see the things that were stressing me out and be like, that was cute. The thing that is stressing me out is the stuff in my personal life. There's just a lot of uncertainty about where I'm gonna put my kids. Is there gonna be school this fall? My daughter gonna go to kindergarten? Texas is probably gonna shut down again. We're not in such good shape when it comes to Covid. I know my problems aren't any worse than anybody else's, but, you know, the entrepreneurial game and the personal game are. They're absolutely interwoven. They're so intertwined that if you separate them, you're toast. What I have found in my own life is that when I commit to being easy on myself, I do better work, I make better decisions sharper, I'm more refreshed. I. And so I'm a better business person when I am not trying to swing for the fences all the time. We see so many people killing it that we want to catch up and make up for lost time. And the reality is that most of the time, we swing and miss rather than connecting and hitting it over the fence. So all of this to say that the lesson life is giving me right now is I am a better entrepreneur when I slow down. But on the business front, I mean, things are. Things are really exciting. What I told a mentor of mine this week was we're expanding into all of this great stuff, and some of the old stuff has to die off in the process, and that's happening. So let's kick things off by talking about how the book launch went. First episode of the climb. We were just about to release my book. 12 months to 1 million. I've been told that if you sell between 5 and 10,000 books ever, you're a successful author. And I think we're right around there. Two months in book sales are actually picking up rather than slowing down. 81 reviews. 78 of them are five stars. And people are writing in saying how much the book has impacted their lives, and that's a really great feeling. It is the best piece of content I ever made, and I'm so proud of it, and I'm so glad that people are finding it valuable from a financial standpoint. There ain't no money in books. I mean, when you factor everything in, I might take home like six or seven bucks a book. You got to sell a lot of books for that to be financially rewarding. I'm really glad that I went with my publisher. I was so proud of the final product that we put out together. Glad I did the traditional route the first time and I might do it again. But in this case there was like moving forward, there's just, there's just not enough meat on the bone to do proper marketing. When we tried to scale a book funnel, there just was not enough meat on the bone to be able to do a very good job. So I'm considering calling a pivot where we take like a three to six hour audio and I talk about a topic and I teach something really valuable and I can crank those out really quickly. I don't have to spend 18 months writing a book using that to be able to market on the front end and put people into continuity and into an upsell path. Pretty sure that that's the direction we're going to go. And I'm already making a list of books and topics that I think I would enjoy making that would be valuable for a lot of people. The next thing that we're doing specifically@Capitalism.com is we are all in on YouTube content right now. I'm excited to learn a new platform. I've been a podcast host for so long that learning the video side of things is really fun. The growth on YouTube started to happen was when I started going live on a regular basis. I've decided to go from three lives a month to 10 lives a month, tripling the amount of time we're going live and we're releasing one to two edited videos per week. So I'm excited to see how the numbers move over the next couple of weeks and months. We set a company goal to cross 100,000 YouTube subscribers by the end of September. You can track our progress and you can help by subscribing to the channel. And I think we're gonna be doing Tuesdays and Thursdays at 9am for my regular lives and then we'll do the Sunday call that we do for members inside the 1%. Okay. I haven't started a new physical product brand in a couple of years. That's about to change. And I'm gonna be documenting the growth of our new physical products brands and I can't wait to to do this. We're probably a few weeks away from having a completed prototype of the nootropic that we are about to release and man, is it good. We're doing a nootropic drink company that is world class. I think it's going to be a thing and this is just our fun brand building the infrastructure to be able to do one product brand really well, document the whole thing and then take our systems and processes and release more physical products brands. This part of the game is my favorite part. The grind to, you know, a few million dollar business is my favorite part. And I'm excited to have team members who are just as excited as I am. So right now we're kicking around a couple different brands that we're going to launch here@capitalism.com one is this nootropic company, one is a protein company, and one is like a baking food company. We're all really excited about every idea we're kicking around. But our team is four people and they run both Capitalism and Capitalism brands and we're moving really quickly but you know, there's a lot going on. So by the next time we do one of these videos, I should have the prototype done and ready to show you. And I think you're gonna like it when you try it. So I'm really excited to be launching physical product brands again and be documenting this process and I'll be documenting them publicly here on the channel. Something else happened on the physical product side. I raised $1.6 million for the capitalism.com fund. This is a fund that I put together to invest in physical products brands, specifically the ones from my audience. So people like you who have brands that they wanna scale. So if you' this and you've got the first million at least like in your radar and you want to partner with us with both capital and advice, please go to capitalism.com fund. I've got $1.6 million that I want to deploy into exciting businesses. If that's you and you're a entrepreneur with a big vision who wants to maybe have an eight figure exit in the future, I would love to speak with you about giving you money and also giving you advice. My hope is that most of our deal flow is going to come from the book and it's going to come from the Capitalism incubator, which is a product that we're launching@capitalism.com probably in early August. I'm bringing in the connections that I have and the resources that I have and creating an incubator for physical products brands to go from zero to profitable business within about a year's time. We're structuring it like a university, and we're pricing it like a university too. And this is gonna be the incubator experience that connects them with the best in the industry. And also us bringing in our network for different opportunities for those business owners to be able to have the capital and the people and the resources they need. I think right now we're gonna be pricing that at six payments of $3,000. And I'm very confident that what we've put together is gonna be the gold standard for entrepreneurs to go to to build profitable and even seven figure businesses. I mean, imagine if you went to school and the promise of school was not that you got a degree, but that you graduated with a profitable business. So that's what I'm setting out to do inside the Capitalism incubator. A one year experience that gives you the connections, the resources, the know how and the business foundation to have a profitable business for the rest of your life or as long as you decide to be an entrepreneur. That's exciting. So, man, as I talk all this out, I guess a lot has happened in the last few weeks. The book launch, the content direction, the fund is assembled. Oh my goodness. We're about to launch Capitalism Brands and our first brand inside of that. How fun is that? And we're about to launch the Capitalism incubator.

When I talk all this out, it's actually pretty fricking cool. You know what's intimidating and also exciting about this is I know that the, the big question and also the big opportunity is who is Ryan going to become in all of this? Is Ryan going to become the leader? Is Ryan going to become the entrepreneur? Is he gonna be able to think big enough to be worthy and deserving of the vision that he's cast? Is Ryan going to grow into the leader that he needs to be? And you know what's so crazy about that? That has nothing to do with the outside world, has everything to do with my own internal perceptions. The more I go into my own work and the more that I go into this game, I become more and more convinced that it's all mindset. And mindset is all perception. It's perception of how you see the world, how you see yourself in the world, what your beliefs about that world are, what your beliefs about your place in that world. It's all that. That's everything. It's everything. I don't know if I'm gonna publish that part. For the first time ever, in the last few weeks, I've questioned the desire to be a public figure because anything you say can and will be used against you. Anything you don't say canon will be used against you. I think that. I think those things are where my internal pressure comes from. If I wasn't a public figure, I wouldn't care so much, and maybe I would actually be more willing. Maybe I would grow faster if I wasn't. I don't know. All right, enough of that. Let me talk about one more thing. So Our team at capitalism.com has gotten smaller since we last spoke. I've got a team of all women. This is the smallest team I've had in, like, five years. But we're more efficient and we're getting so much done because we so believe in one another and count on one another. And every single person is a very clear, defined role that they're awesome at. If my team is watching, I love you guys so much, and I'm so proud to be on your team. I've never felt so supported in business, so confident in a team. Part of that is because we're so small now that it kind of forces us to be. To lean on one another. There's no room for gaps. If anybody was to drop a ball, everybody would know. All right, so by this time, the next time we chat with one another, I think we'll be at a point where we have a prototype and maybe even taking sales for our first product, Inside of Capitalism brands. We will be taking orders and applications for the Capitalism incubator. We'll continue to be vetting companies to invest in inside the fund, and we'll know if our content strategy is working. So I will be documenting all of that with you here on the channel. And so if you'd like to follow along, please subscribe to the channel and let me know that you're watching in the comments. It actually means a lot to me when y' all interact with my journey as an entrepreneur. Thank you so much for watching the climb. And I promise to keep on sharing all the ups, downs, and and downs because there are a lot of both of them take care.

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