Ryan Daniel Moran advises founders to begin by selecting a specific person or community (preferably someone they know, often themselves) as the target market. He emphasizes picking an identity or subgroup (e.g., dad, CrossFit athlete, teacher) quickly without overthinking, then using that anchor to generate product ideas and launch to that community.
Pick the person, pick the community, and then we could do all of the other steps to be able to come up with product ideas and launch those product ideas to that community. Choose someone you know, likely yourself. And how you identify. I identify as a dad. I identify as an entrepreneur. I identify as handsome. I identify as goofy. I identify as a Cleveland Guardians fan. You can build a business around any one of those identities. If you don't pick yourself. Let's say you pick your spouse. Your spouse does CrossFit. Your spouse is a mom, your spouse is a parent, your spouse is a teacher. You pick that identifier and that becomes your community. I don't want you to obsess over who you pick for the purposes of starting. Just pick one. Because the process becomes really quick when you just pick the person, pick the community. And then we could do all of the other steps to be able to come up with product ideas and launch those product ideas to that community. So even if you're not going to go with it, just pick. Pick a group, a subgroup of a big market, or an identifier of someone you know.
