Ryan Daniel Moran says the formula for a million-dollar business hasn't changed: build a small audience, launch four products for one customer type, get reviews, and let momentum take over. Consistency and occasional luck like viral videos or influencer mentions do the rest.
The pace of change is actually much more manageable than we give it credit for. We're still building small audiences and launching a couple of products to them. It's still about getting a few people to buy our product and leave reviews and letting the machine start to build up momentum. It's still about having four products that serve one core person, knowing that we're going to serve them for a very long time. And if we do a few things well and we build an audience and launch a few products and we're good to them and we get reviews, we run the chance of having serendipity favor us with a video that goes viral or an influencer that picks us up, or we have a crazy run up in the economy where our valuation is crazy. Those things do happen. But the process to getting there and stacking the deck to have a million Dollar business is almost exactly the same as it was when I released 12 months to 1 million.
