The Future of Digital Marketing, Brands, and Amazon

Sam.

Boom Sauce. Ryan, what are you going to talk about? Oh, I have no idea.

Let's see. Hold on. These are my notes. So I discovered about a year ago that the most stressful thing about for me being on stage is preparing slides. So I just don't prepare slides anymore. And then I go on stage and say some things. Everyone's like, well, brilliant, brilliant, brilliant. So these are my notes. That's what I'm going to talk about on stage. I'll talk about why marketers don't have exit plans. And we're talking about how to have eight figure exits. We're going to talk about the state of Amazon in the marketplace. For example, two really big things happened in the last year or so. One was the Amazon acquisition of Whole Foods and the other was RX Bar's sale to Kellogg's for $600 million. If you don't see those signs of the times, you are really, really missing what is about to happen. Because we are, we are. Heads up, dude. We're right around the corner from being able to launch something on Amazon. Just showing up in retail stores all over the country, all over the world and then being acquired for millions or hundreds of millions of dollars. It's like, it's eminent. It is only a matter of time. We'll cover that in 45 minutes. And.

Yeah, I love doing this stuff. This is like my jam. I am always nervous when I'm about to go on stage. Like, I have to pee and I get all worked up inside. And then as soon as I go on stage, I'm like, my people, this is my jam. So I live for this stuff. I am more nervous than I would like to be. Yeah. Yeah. I feel like I. I don't know. I need a breath. Yeah. Yeah. Oh, I thought you meant of cbd. No, you can.

Have. You got it. This is just cbd, right? Cbd. Essential oil.

It's just CBD and essential oil. Don't publish this. It's just cbd.

Thank you. Is that enough? It's just cbd.

It really is.

Let's talk about food brands. Who likes food brands?

I have no sense of style. None. And.

What did you.

She just ruined that. So I made a pants pivot. And then I didn't like that. And then I washed the shirt. Yeah, the shirt was a little stinky. And then I threw this on. No one can smell you from stage.

They can smell me when they hug me afterwards. I kind of have to pee now. Mostly out of nerves or just excitement. Anxiety. Yeah. Right before I go on stage, I'm like. I just like.

What'S up, Brett? Good to see you, dude. Are you next? I am. That's what I'm told, anyway. What are you talking about? I don't know.

If I go pee, will you hear every drop? Yes. Well, I'm about to. No, no, no. I had to. Well, I'm about to. Whatever that does for you. I should have asked. Do you want us to.

Look, I'm here for your entertainment. Just like the Adam Lambert song. What'd you say?

I am covered in wires.

I am basically hooked up to AI.

But he is. He's the founder of capitalism.com it's an online accelerator for Internet businesses. Now he has built and sold multiple e commerce companies totaling more than 10 million in cash received. He's best known for helping over 100 entrepreneurs build their businesses to seven figures. How many of you who don't have one yet would like a seven figure business? Okay. And helping them to invest the profits after that for passive income. And if you don't have passive income, get it. He's going to share with you how to do that. We're very, very excited to have him here. Please give a huge welcome to Ryan Moran.

Thank you.

Hey, thank you all for being here. I think it was eight years ago I got this email from this Internet scam artist by the name of Ryan Dace or Dice or something. Have you guys ever heard of this guy? If you do, don't, don't open that email. All of you who raise your hand should have a seven figure income stream. All of you can have a seven figure physical products brand that can be sold. Now there's.

A bit of a problem specifically in this community that I have run into and it's this mindset of most of us got into this game because we wanted a better life. Most of us got into this game because we were moving away from some sort of life that we wanted to get away from. We had a vision for what we wanted our lives to look like. And we tend to play this game of comparing numbers to one another, of saying who's crushing it and modeling everybody else. Which means that we end up like you sell something on Fiverr and then you do a thousand dollar product launch and how to make money on Fiverr and they pitch the lifestyle and we miss the piece of building a real business. And to me, a real business is measured on would there be a market for someone to buy this business? Can I step away from the business and somebody else acquire the business and Give me a big check. So ultimately, if you don't have something that can be sold, I would argue that you are now in a, maybe even a worse position than because you will not have the exit and the lifestyle that you desire. If you desire to stop doing that business, if you desire to step away from that business. The good news is almost every market and almost every pool of eyeballs, almost every audience has the ability to bolt on a physical products brand and that piece can be sold local. San Diegan, awesome presentation. Thanks. So do you work with people privately? I will punt the immediate customer value so that I get way more customers that come into my ecosystem. Subscriptions on Amazon, water filtration, picture continuity. Would you suggest for people who are developing a product to be a manufacturer, to just be a wholesaler? More about the interaction between Amazon and Shopify. So if you're doing well on Amazon and you start doing direct response, are you looking to break even on Shopify and drive up your Amazon? What's your name? Bill. I'm Ryan. Nice to meet you. Stick around. I'd like to, I'd like to connect with you more afterwards. We've been trying to get a partner out. There's three of us and he's exiting and we're buying the reign of his portion. So, so, so how can I help? So.

How would you scale that on Amazon, launch it to your audience and start to give you our organic traffic? Would you do ve. Would you stay on? No.

Stay away from Amazon vendor. Run away in the other direction. We did that with my other company. Yes. If Amazon offers to do your marketing for you, you are a better marketer than them. Do not get. Do not. No. Turn around is really big too. What's that? Because it sucks. Don't go vendor. I got a question. From a sales standpoint, you and everybody else, because it's different than if you're sending a Shopify or you're on an e commerce site right. Where you like have all of those metrics like Amazon. Ye. I will give up the tracking data in order to get the organic boost that will get me three more buyers later. So there's like the conflict of do I take the hundred dollar customer value now because I have an upsell sequence versus sending them to Amazon. Why would I give up that? Why give that up? And the answer is because that is going to be three more customers later and it's my job to take those buyers and to warm them up into my own funnel and get them to buy from me somewhere else. Does that make sense when I say that. What's up, dude? What's up, guys? Amazon merch. Is that like a good idea? No idea what that is. What's up, dude? So we had two Nutri products that were doing pretty well on Amazon. Yep. These were our own brand. We would have competitors who would report them to Amazon and Amazon would capriciously suspend sales. Yes. What do you think about taking people from your Amazon SKUs and bringing it into your own space with content? A dog product business. Higher end. It's like affordable luxury, essentially, like leather, dog collar. I'm subscribed to your podcast, so I was really happy to be here. And so we launched a product. Oh, I forgot to do the thing where I got everybody to subscribe, which drives up my ranking. Who has an iPhone? We'll do it now. Who has an iPhone? Pull out your phone, open up your podcast app. Oh, I've already subscribed to you. I'm already subscribed to.

Part of me is like, damn it. But open up podcast app. Search freedom, Fast lane. It said it on the screen too, actually. And then hit. And yeah, hit that. And then hit the purple. But click on it and hit the purple button that says subscribe. There we go. How about this? We've got a product that we just launched in the airports about a month ago. We sold about 3,000 units, but their margins are shit, obviously. Yeah, we're gonna move into the hallway. I'm being kicked out. So basically what we're doing, this is for digital market podcast with Roland Frazier. So what we're doing is just doing like summaries of kind of what you support. I'll pull out my notes. Yeah. So I went all in on developing physical products and I was like, where do buyers already hang out? Well, they're already on Amazon, so I'll just get. I'll just launch my physical products brands on Amazon. Once you've actually, like funneled your traffic from your audience to now Amazon, what do you do with all the organic traffic that's coming in directly on Amazon just because your product is ranking better or whatever, how are you then pulling them into the audience you created on the other side? Inserts, Facebook, retargeting. But how do you retarget those purchases that export the data from Amazon? Upload them to Amazon. Yep. You do that. Yep. You can do that. Yep. I didn't know that's a thing. They don't. Because last I checked, they don't give you emails. No, you don't get their email address, but you can export the data, have Facebook match it, and run retargeting traffic to it. Interesting. Yeah, I think maybe it was your last comment. Something about old money and looking for. Yeah, they're look, they're looking to buy these brands bad. Yeah. Just a quick question. Fba, do you do fba, or do you also only do. Only do fba? Do not sell. Do not sell directly to Amazon. Okay, I will pee on your lawn. But what about.

I really don't. Don't go. But what about just selling onesie twosies directly from your warehouse? What's a onesie twosie? Individual products. Like, let's say someone goes and they buy an individual product that we manufacture and just give me. Give me an example.

$15 product. What is the product? Tea. We manufacture, import and blend tea. Okay, great. So do you have a brand around that or are you. Great. So what's a onesie twosie about that? That is a brand that you should be selling, that you should be sending straight over to Amazon and launching to an audience. We're doing fba. We need a lot of. We need a lot of juice put into it right now because we're not paying any attention to it. Okay. How are you getting customers right now?

Organic Facebook, ppc. And are people buying thank God. On our site? Yeah. Okay, so send them over to Amazon and give them a second place to give you money. Okay, but only through fba. Even if you can only from fba. Please, please do nothing but fba. Pee on my lunch. Yes. And I will eat so much asparagus ahead of time.

No one will want to come over.

You bet. We're here at the Traffic and Conversion 2018 conference. Yes. I am 5 foot 4, so it is very good. I didn't mean. I didn't mean. I just wanted to touch. So I saw a presentation yesterday with Ryan Dicers. Listen, Volleyball Castaway. Awesome. Got it. Yes. Okay, so you don't forget me, the Chinese guy on the volleyball. Okay. Well done. Awesome. Got it. Yes. We're done. Okay. I'm tired. I'm done.

I'm out. I'm out.

I'm out of here. I'm done. I'm done, everybody. We're done at traffic and Conversion killed it.

So I was just handed a present for speaking at Digital Marketer. We'll see how Ryan Dice, Roland Frazier and Perry Belcher did with their gifts. Let's see how you guys did. Well, we got.

A wall charger.

A wall charger. All right. Okay, now we got.

An empty case.

What is this? Oh, It's a clamp. Clamp. A clamp. They got a clamp on.

Okay, so I'm not. I gotta say, two out of three gifts have been open. Digimarker. You might want to step up your speaker presence. Okay. I appreciate the presence, though. All right.

If this one's good. Let's see. Hold on. What do we got? What do we got?

Okay, well done. Well done on the Bosey speaker. I'll take the Bosey speaker. I don't know. Oh, the charger is for the speaker. Oh, okay. You got me, Digital Marketer. See, you had the trip wire. I didn't really care for the trip wire. I don't. I guess this will fit. And this holds the Boses. You got me. I should have opened this one first. This should have been the trip wire. Well done. Thank you for having me, Digital Marketer. It was a pleasure to speak to your audience. I hope they found it beneficial. I saw, like, a huge crowd around you earlier. I'm like, holy shit. They're just admiring me for my body. It's terrible. How you doing, man? I'm exhausted now. I'm tired. Have some alone time. Yeah, that's how I feel. I'm like, these events can be exhausting. I need, like, I need. I need food and a quiet room. Yeah. Yeah. For me, after these events, I just like. Well, I just. I just spoke and then it was like the whole crowd and like. And then at the end, where. Where am I? Yeah. Yeah. Cool, man. How'd it go? Seven out of ten. I'll get myself. Yeah, I know when I'm ten. And I was. I was at. I think I was at 7 today. Yeah. Yeah. Still good? Yeah.

For you, like, a 7 out of 10 for most is, like, still awesome. Well, thanks. Appreciate it. How's the event for you been? Really good. Really good. Got my team here in information overload right now, but we're doing, like, a lot of, like, team bonding and everything too, because we haven't. I've got some people on my team we've never met in person before, so it's cool to actually get together. We can do a lot of fun stuff and everything. That's really cool. Yeah. So are you coming to dinner tonight? I am, yeah. All right, great. Cool. I'll hang out with you then. Cool. Man, your beard looks perfect. I've never seen it so perfect. It was better at Amazon. Tell the people. This guy right here. Oh, I wonder. This guy you gotta go to for Amazon. Except if it's Kindle, then it's this guy Kindle. Then I can do that stuff.

Good to meet you, Joe. Thanks for saying hey.

Carrying this bag around is really going to be a hindrance to my pickup game here. Traffic and conversion. If I talk to a cute girl, I'm gonna be like, hey. Hey, baby. Do you like my bag? That's a terrible pickup line. This is. This is bringing down my status. How you doing? Good to see you. How you been? Good. I'm exhausted right now. Oh, yeah, I am too. I. I just got off stage. Oh, congrats. And had a bunch of people, and now I'm. Now you're crashing. Thank you. Yeah. What are you doing tonight? Or anything else? How you doing, buddy? How's your event? Oh, here. It was good. It was good. We almost. I almost made out with Jason Harmon, everybody. We suck. Great, man. You look great for 49. Yep. 29. Is that it? Yeah. 29 forever. Yeah. Yeah. That's where we're going. Forgive me, I'm. I came off stage and kissed a lot of babies and I. I'm very exhausted. Go get some. Go get some bulletproof coffee downstairs. You can get it downstairs in the booth. Yeah, yeah. Oh, yeah. Dave, status. Move. Dave's got some of that really bad tasting bulletproof coffee, but it's supposed to be good. I love bulletproof coffee. No, I'm only. I'm only apologizing because I. I'm just. Okay. Yeah, well, have fun. I like it. I gotta get in the room. I like. You're one of my favorite people. All right, go in the room. He's cool.

All right, let's go here. Thank you very much.

That's damn good. Good work. Good work, Dave. Good.

You're in the BGIM headquarters. We, you know, drinking, eating, talking. That's it, man. We just out here having a good time. Sam.

This is for Ezra. He's not even here. Ezra, wtf? I come to New York to see you and you don't even show up in my interview in your pad with my video team. Wtf. What is this? Okay. What does success mean to you? No, don't ask me that. That's so boring.

Then you rip on however you want, I ask you if any questions, then you just rip off. Okay.

What does success mean to me? This is. All right, so what do you think is the number one business hack? The quick win for E commerce people? Did Ezra pick these photos? Did you update your questions since your conference in Austin? I don't think you did. I'm watching you, Ezra. This is what you get for not being here.

What's the most sarcastic way I could answer this question?

What I love most about Ezra is he is all natural. He doesn't wear aluminum filled deodorant. He.

Eats a pretty clean, healthy diet. He doesn't cut his hair, doesn't shave with a razor, he just trims. I just like that he's all natural.

That's why you should go to his conferences.

Look at the people around you. If the people around you who are 10 years ahead of you are not living the life that you want, it's probably time to jump ship. And if you don't like, genuinely like the people that you're hanging out with and you're just hanging out with them for the result, get some new friends. You are in this game for the life that you want to live. You are in this to grow as a human being. And if it takes you 10 years to realize this, to have the growth that you like, if it takes you 10 years to hit the point where you say, you know, I really didn't enjoy my life and I've gotta make some changes, that will be growth. So you'll get there eventually. But take it from me, don't take 10 years, orchestrate this to be a life that you want and not just going after the result. And I'm out. Thanks, John. All right, bud. Good to see you. Seriously, Chris, I dropped my mic. That's controversial. Yeah, Ezra said I would have interviewed you had you scheduled a time. That's fair.

Well, a. So much happens at events like this, it's hard to plan for anything. But. Yes, yes. I had lots and lots of secret meetings. Illuminati meetings. Illuminati meetings. Danny Eames in the Illuminati. I met with him.

I interviewed a couple people.

They're in the Illuminati? Actually, no, they're only in the. They only get the Illuminati invite if we hire them. Who else is in the Illuminati? This is the good stuff for you. Conspiracy theorists ran into Tai Lopez. He's obviously in the Illuminati. We are in different sectors, though, of the Illuminati. That's why he denies it all the time.

He's in the super secret group that can't talk about it. What? Who else I meet with? I have a. I have a very secretive dinner tonight. Lots of Illuminatis.

It's going down in the naughty. That's what we say.

You have a quick minute? Two minutes maybe. What's up? Yeah, so I came in at a specific time where we had already done like, hit me up 20 private label products.

Everybody knows who you are, but you don't know who they are. And they all want advice on something which I so enjoy and appreciate. But it's very.

Everyone takes a little bit of energy. So I almost kind of feel like I Honestly, after I come off stage, I get a little bit depressed because there's like this big energy surge and then you have all these micro energy sucks, which I enjoy and appreciate and love. But it's. Some people have an idea they want to run by you. Some of them have something I want to pitch you on. So it's almost like a. I don't know if it's a defense mechanism to.

The sarcasm or what, but.

You have to make light of awkward situations in some way to keep your sanity. And a question you ask a lot is. So what's your question? Oh, yeah, yeah. Well, that like just kind of launching their life story. Well, yeah. I mean, there's no question mark at the end. Well, it's when you have a line of people and you want someone's attention, like, it's.

How do you. How do you not recognize that there's a line of people?

I don't know.

Yeah, I really. That's why when people just come up to you and express gratitude, that's those. Those are the. That's the best. Well, those are like the. The people that are like, respect, appreciate you back.

Sat.