The Million Dollar Blueprint - The Four Steps To Your Big Idea

Today I'm going to outline the million dollar blueprint for you. Hypey name. Really good stuff. So this is for any product or service that you are selling or wanting to sell. If you have an idea, this is the blueprint for building it into a million dollar business. Does everybody build it into a million dollar business? No. Does everybody use all of the steps? No. But this is a helpful blueprint for, for you to see how the entire flow of the business looks so that you put yourself in the position to have the best results with a business. Now there are some shortcuts that I'm going to show you throughout here and I'm going to go through some examples as well. But this is what the blueprint looks like. And each of these wonderfully beautiful color coded boxes will have its place. And we are going to start here. This second box.

With this is your sales channel.

For your first product. So we'll say this is product number one. So if you have a product or a service that you are selling, the first part of the blueprint, that is the first thing that you should worry about is what is your sales channel look like. So if you're sitting on an idea right now and you don't know how to bring that idea to life, or you've been sitting on something and you're not sure how to get those first customers, which we can go into, this is the answer to your question, how is it that we are taking sales? Now let's go through a couple examples of what this might look like. If you're selling a physical product and you're selling it on the Internet, one of the obvious examples would be Amazon. You put your product on this sales channel, which in this case is Amazon, and you're in the position to be in front of buyers and leads where they're already spending money. They're already buying products that are similar to yours or competitors of yours. So that makes it an obvious place to put yours. So this point here is simply where we're going to put our product to be in front of buyers and potential buyers so that we can take those buyers for ourselves. Now we can also build this ourselves. So this might be our website, our web checkout, and heck, if we want to go old school, this could be as simple as Walmart, right?

The point here is this is where we take our first customers or where we put our product, our first product to be available for sale. Now I tell you this to you first, this isn't like the sexy part. This isn't like there's nothing revolutionary about what I'm showing you here. I'm showing you this first because most people think that their entire business is this. How do I make more money? Well, I need more people to see this. So they live their entire lives or their entire businesses in this red box and, and they wonder why they struggle or they stay up late at night because they're worried about a channel changing. When I was new in business, my products were not my own products. I sold other people's products in a strategy called affiliate marketing where I sent people to product they bought through my link and I got paid a commission for that and I took all of my orders, I got all of my leads from search engine optimization which, well, the minute this changed, the minute that Google decided to make a change, I was out of business because this was my entire income stream. So the rest of the blueprint is actually where most of the money is. You have to have this in place, obviously to take a darn order. You can't make much profit if we can't take orders. But this is not where most of the profit is. Most of the profit comes from the rest of the blueprint. I want to make sure I match my purples here. There we go. So this next piece is your customer follow up process.

Now what do I mean by this? I mean once somebody orders, what the heck are we going to do next?

Now this can be as simple as upsells, meaning right when they buy something, they're going to see an offer for something else. This could be simply consultation calls.

Where someone buys something, they get a follow up call and now they're going to get a consultation to see where they might be a fit for something else. This could be as simple as email follow ups.

What is our correspondence with the customer once they have already purchased something? The reason for this entire piece is because we want to lead the customer. Actually a selection of customers, hopefully about 20%, 20% of them to.

Our highest end.

Upsell or our highest end service or product.

We'll go into this a little bit deeper here in a second, but I want you to see this flow to start because again, not to beat any dead horses here, I love horses just as much as anybody else. But most people stop the conversation here. They live on new sales or hopefully new sales. And the real money is in developing rabid customers who have fallen in love with the message or the mission of your business, your products or your services. And then they want to go deeper into the conversation. But by getting involved in your highest end service. What's the highest ticket thing that you can sell? My recommendation, no matter what it is that you're selling, is that your highest end is at least $1,000.

I've seen some people go as high as $100,000 at this piece, especially when we're talking about investment advice or we're talking about taxes or attorneys or some sort of corporate consultation. This can be six figures, depending on the client. Now, our price points for this will change, obviously, according to whatever it is we're selling. I know plenty of people who this initial product is $10,000 and then there's follow up to get them into $100,000. I have friends that follow that model and that is a perfectly fine model.

Let's go to this blue, the top end here of the blueprint, and then we'll go through some examples. Your top end is your branding and promotion.

Now, on the Internet, there are a lot of.

People who spend all of their time here and they wonder why they don't see the results or the success that they want. I don't know why I keep capping my pen and then removing the cap. You'll have to bear with my nervous energy. So here, over here, this would be things like blogging.

YouTube videos, like I'm doing right now, doing a YouTube video because I'm hoping that you'll come over to our website, freedomfastlane.com end up signing up for one of our trainings or courses, come through our follow up sequence and end up joining our highest masterminds or even being an equity partner with some of the incubation services that we do. So I'm doing branding right now by doing this video.

If you do any.

Social media.

Or if you have.

Some sort of commercial or advertising.

This is even lead acquisition.

So all your branding and your promotion is at the top end of this funnel. Now, some people think that they're business owners because they blog. I got into a conversation once with a friend of mine who teaches people how to podcast, which is awesome. And we were having a friendly debate once if people who podcast are business owners. And I made the argument that if they stop here, that if they're just podcasters and that's all they ever do, that no, they're not entrepreneurs. They're not entrepreneurs until they take an order here. Now they have a business. If you don't have that, then you're just good at branding and promotion, which is great, it's a cool skill to have. But if you stop this here and it never leads to orders and then customer follow up and some sort of a high end service. You might have an income stream, but calling it a business is a little bit generous. So let's go through how this applies to you. If you've just got an idea and you're saying, I've got this idea, how do I get it out to the world? How do I turn this into a business? Your idea, the thing that people are going to end up paying for is here. So if I were to give you an exercise to do, we'd simply draw these boxes again.

Actually, let's just do this. Let's say you would enter your product or your service here. Let me get out of your way.

And say, okay, how do you plan to take orders? Where are your orders going to be available?

Question number one, where's the thing available for purchase? If you don't know the answer to this, question number one is simply this, how are we going to take orders? Number two becomes how will we connect with our customers? In what way are we going to call them, we're going to email them, how do we develop and nurture a relationship with them? What conversation do we want to be having with them? And eventually what are we going to sell them? Here the final question becomes, how are we going to get this out to the world? And that is where we are looking at advertising and we're looking at.

Distribution, our distribution platform. So the reason why this is the million dollar blueprint is because most of the money gets made here, most of the exposure is at the top. When they come together, that's when you have, when you're well positioned to have a million dollar business. Very few people, now some people have done this, but very few people will build a successful million dollar business focusing on one or two of these boxes. It's when you put all four of them together into a flow that all of a sudden you have a business that starts to compound. Because when you make all of your money down here in brown box, you can spend all the money that you're getting from box Red into more branding and promotion. So if you're taking profit from here and you simply dump it back into more advertising and you make your money at the bottom end of the blueprint. Now you have something that is really sustainable. The cool thing about this process and one of the things that I work with clients and students on is when they're dependent upon this channel, it's when they start adding in the purple part of the blueprint that all of a sudden they really become secure. Because if this goes away or it changes. You still have this piece, you have this piece to continue promoting either more front end products or you can get people into the high end service. Now how are we going to grow a business once this is in place? Let's say you've got a product and you're selling the product.

And we want to grow the business that we've got.

All we need to do at any point in our business and we want to grow is ramp up one of these. We can add in a second product, take sales from here and from here. And now we have a new fashion of our new faction of our business that's going to bring in additional customers, an additional stream of revenue and most importantly, additional leads that will bring us back down here to our highest end offer. And we can duplicate this process as many times as we want. Now we have growth that impacts the entire rest of the blueprint. The other thing that we can do, if we are really good at YouTube and this is where all of the action is for us in branding and promotion, then what we can do is then we have a leverage point to add in.

Retail or Amazon or Facebook ads. What most business people will do is they'll try to learn all of them rather than trying to put one thing into the boxes and rolling through the blueprint. That's how you get traction really quickly. It's when you have this completed that you can add something additional to the process. And another thing we can do.

Add an additional big brown box, have an even higher end service. How can we serve our customers even more? What do these customers want that we can add at the bottom of the blueprint? And we might only get 20% of these customers to come down to these, to this, to this level. This is how we start to grow the business. Once we have the blueprint in place. I do have connections or friends that skip some of these steps. So let's go through a couple examples.

We can think of. Gosh, every business that you know follows this process. We could. I have a buddy who is involved with the perfect push up. The perfect push up was a piece of workout equipment that rotated when you did push ups to give you the perfect push up. So what did they do? Their sales channel was retail, so you could find them at Walmart, Dick's Sporting Goods. And then they pretty much stopped the process here. Their profit margins were really low because they didn't follow the rest of this. And I mean, where can you buy a perfect push up now? On ebay, maybe used from somebody who's who's not using anymore. I don't even know if they're still in stores that much anymore. And they did all of their promotion I believe on TV and that was their business and they did well but it fizzled out. Compare this to a different business that has every piece of the process. So if we take hey guys, what's an example of a business that has all four of these?

Nothing. Okay, cool. So if we go through my businesses then. Or actually no, Here's a good one. So I have a buddy, a friend of mine who sells training for entrepreneur mindset training for entrepreneurs and he works with them to grow their businesses but also get them to have more fun in their businesses. To disconnect from a lot of the pain points that entrepreneurs have. He's basically a coach for entrepreneurs. His first product here is a workshop.

And he does all of his branding and promotion on Facebook.

The follow up process here would be a follow up call.

That's ugly. A Cole which is like a call.

He just does a follow up call and he invites them to join his then yearly mastermind which I don't even know what it costs but it's is more than the workshop.

So this is a process where his leads come through. If he ever wanted to change this product, he could. He would still have this cash flow. And.

All the while he is building up customer goodwill and leads through his follow up process. Does your business have all of these and if not, what can you add to the process order to complete this blueprint? Most people, and forgive me for beating these dead horses, only focus on one of these. You can have some success. If you are just an unbelievable blogger, for example, you can have good success. In fact, if you get that piece really really dialed in, this part becomes a lot easier. But without this piece you are missing out on most of the profit and potential. This is the flow for having a really sustainable, successful business. Promotions and branding that you are in control of. A sales channel that you maximize follow up processes for your customers so that you build rabid raving fans who want to buy from you no matter where you are. And then some sort of high end experience or a way to to have a deeper experience with the products or services that you offer. That's much more expensive and is not advertised as a big piece of your business. It's only for existing clients or customers that will see that piece. That's how you build a long term business over time. I have more training on this to help you put in the pieces for your blueprint if you head over to freedomfastlane.com/blueprint, you'll see some of the trainings that we have available where you can fill out your million dollar blueprint and be able to build your first million dollar business. If you liked this training, please let us know in the comments and we look forward to seeing you on future videos. Thanks for watching.