Ryan Daniel Moran explains that building an audience is the essential ('secret elixir') step to make a business work. He recommends putting up a basic landing page to collect email addresses, positioning interested people as a waiting list, and accumulating a pre-launch email list (e.g., ~100 people) so you can make sales immediately when the product launches.
100 people.
Audience. Building is the secret magic elixir that will make your business work. And almost no one does it. All of my clients do it. Which is why we have hundreds of million dollar case studies. Put up a basic landing page that collects an email address. You can talk about how you're thinking about building this brand. You're building a waiting list and you are putting people first in line for when your product is ready. Your job until your product is ready for sale is to stop stack the deck so that you can take sales on day one. We can do that by having 100 people on an email list.
