Ryan Daniel Moran explains a psychological trigger: when people see someone in three different contexts they bypass skepticism and develop trust. He gives the colleague→drinking→friend example and advises creators to have audiences follow them in three different places (discover, engage, buy) to build trust and increase sales.
There's actually a psychological trigger in the brain. When you see someone in three different contexts, it sort of bypassed the filter of the brain that puts up skepticism and you feel psychologically bonded to someone and you know like and trust them. An example of this is if you work with someone, they're a colleague. But if you work with someone and then you go out drinking with them, they're now a colleague that you drink with, but they're still a colleague. The minute they come to your house to watch football, they're no longer a colleague that you watch football with, they're a friend. If you want to have an audience that is actually engaged with you and knows you and likes you and trusts you enough to buy your stuff, they need to follow you in at least three places. And you want these to be three different contexts. A place where they discover you, a place where they engage with you, and a place where they buy from you.
