Thinking From An Empire Building Mindset

I think it's like that in most business relationships, you normally have somebody who's more charismatic, who's out there, and then you have somebody who's in the trenches, the tech kind of guy.

So a tech guy and like someone who's comfortable in front of a camera. Yeah. Which one do you think I am?

Hot.

Hot question.

That's tough. It.

As much.

That's such a good example of what you and I were talking about a dinner last night of. We as entrepreneurs tend to be so busy that we miss our breakthrough.

And when it's right, it's easy, it's effortless, rather than working all the time effortlessly. It is. And you saying that your level ups come from like, you have your jump and then you almost have like clear space. Yes. Like clear it. Clear. Clear.

Yes.

Clear. Clear.

Clear.

Clear.

Yes.

Yeah.

For sure. That's like something that you're in the world just giving catches fire. Like, all right, go hard on that. All right, we're here. Let's keep giving.

What? Go ahead. You mentioned like.

For you, you mentioned like your Amazon business and then you had like a trait like training and a bunch of people joined, right. And then it was the next thing when you were here, like launching your own thing. How did you structure that so that it didn't monopolize your life?

I was.

You see, some, some things I think you can put on luck, but also luck can be.

Manufactured. For example, I was watching Deadpool 2. You guys saw that with. Well, anyway, good movie. There's this character.

There's this girl, and her superpower is being lucky. Her name is Carrier, is Domino. And she just walks on like somebody's coming to give her a punch in the face. And then a car hits that guy. And like things you don't normally plan. And I feel I am like that somehow. I feel I am lucky. And also some of the lucky parts can be created.

And my first hire was for customer service. And that was my girlfriend at the time, my ex girlfriend. So that was very easy to give her and take care of the customer service. And then I was launching more products and I thought maybe I had enough money and I thought, I'm not a good manager. Maybe I need to hire somebody. And I think I went to ASM and other events and I thought, I need to hire somebody that knows how to build a brand. The brand is very important. Not Amazon. Amazon is like a little piece of my puzzle, but I will build an empire. So a good friend of mine, she was working as a creative director at a Big agency in Romania, ad agency. And I.

Talked with her and she agreed to come in as a manager to work for me. And she did the whole.

Like hiring for me. And we worked together for a year, but we weren't growing very much. We were only growing inside somehow. Like we did the avatar, a lot of things that you would do for a big company, but didn't really catch or. I don't know, maybe I had to wait longer, but I didn't want to wait. And we split ways and.

I.

Hired also somebody that I can like, focus that focused only on the Amazon thing. So coming back for the whole question is people I surrounded myself with.

Had themselves the competence to do it for me. I wasn't involved at any time in the business. I never did. I cannot say.

Like.

Maybe at the beginning I worked a few hours in the business, but afterwards I never worked in the business. I didn't. Never knew much of what is going on in detail, only about, okay, we are launching this product and we should do the packaging like this and we can get reviews from here. And that's it. That's all I knew from this.

It was.

It is lucky. I am very lucky about my business. That's what I mean.

Okay. Yeah, that was helpful.

Yeah. How do you. How.

I think what you're actually saying is you prioritize staying in your zone and so you tend to attract other people who are in their zone and you can tell, is this person gonna keep me in the zone or not?

And if.

And if it doesn't work, rather than coming out of your zone like, ah, it didn't work. Yes. So I think your priority is you just stay here. And that is.

And it's not that I don't make mistakes. I think, or maybe then I think I made a mistake. But looking back, I think it's perfect the way everything aligned. Like the year we spent in building all those.

Avatar channels of communication, talking with influencers, brand ambassadors and all this stuff. I think it helped later on with like the company culture and everything we had going on there that I don't know much about, but it was going on. So none of it was for nothing. It was just maybe too early and the money that was coming in was not growing at the same pace.

Got it. Cool.

You knew.

Trust.

So the original question I asked you was, what do you think I should do next? And my answer to myself is, nothing.

Yes, for a little while, for sure.

It doesn't matter for. For how we were talking about this last night.

You can definitely do nothing.

You could take your step back and.

And then figure out what you like.

I've just never given myself that permission ever. It's like straight up workaholism. I sold the company, I read a book, went right back to it.

I think nobody cares.

What's that?

Nobody cares. You're only.

You care.

Like, if you think competition, other guys in the market, my mother. I mean, you're putting pressure on yourself.

You're absolutely. You're absolutely right. And I'm just sharing this with you because I know you guys will get it right.

And I think, I mean, if you.

Want to be relevant, just keep doing this and nothing else, and then you will still have your followers. You'll still be relevant.

That's the idea.

And.

Cool. Thanks, guys.

And be lucky.