A short YouTube excerpt (Capitalism.com, featuring Ryan Daniel Moran) arguing that e-commerce entrepreneurs underutilize advertising to email subscriber lists. Moran contends that focusing only on Facebook ads or Amazon rankings misses the majority of available sales volume.
I still do not understand to this day why more e commerce entrepreneurs do not buy advertising to an email list and warm up the subscriber list to sell their products whether they're on Amazon or Shopify. Most people are just looking at Facebook ad to conversion or ranking on Amazon. They're missing 80% of the volume that's out there.
