A short YouTube clip advising that the core of business is serving a customer you care about. The speaker emphasizes that you don't need to be identical to your customer—what matters is being excited to serve them—and cites Tim Ferriss’s idea of 'scratching your own itch' as a reliable way to find products with at least one buyer.
You don't need to be your avatar in order to have a successful business. You don't need to be the person that you're serving. You just need to be excited to serve that person. You need to be serving someone in business is the point of business. So you've got to care about whoever the customer is. That's easiest to do. When it's a problem that bothers you. If something really annoys you, then you're going to be eager to solve that problem because you're solving it for yourself. Tim Ferriss talks about scratching his own itch because he knows that at least it's going to have one buyer and there's probably other people like him. So you've got to be aware of who you're serving and actually care about serving them.
