The author of "12 Months to $1 Million" explains why one product beats many. His formula: 25 units a day at $30 each hits $1M revenue. A client hit seven figures in five months using this single-product strategy.
In my book, 12 Months to $1 Million, I lay out a math formula that said if you have 4 products that each do 25 sales a day at a $30 price point, that's a million-dollar business. But there was something that I noticed over many years of working with entrepreneurs, helping them build 7-figure businesses. The more products they had, the slower they tended to grow. And at the same time, I noticed that brands that I worked with that only had 1 product were sometimes growing the fastest. I even had 1 client who got to 7 figures in just about 5 months. So I'm I'm gonna walk you through what all of those brands have in common and how you can use the same strategies in order to build a 7-figure business.
