Ryan Daniel Moran says his most profitable asset is an email list and controllable traffic. He uses Six Pack Shortcuts as an example of audience-driven sales, and argues that the real skill underneath is selling itself, through copywriting and stage presence.
Kiril asks what business asset has brought in the most profits, and I'd say an audience or an email list. For me, it's been an email list. I consider myself a fairly good email copywriter, but anywhere where you control the audience, I think, is where most of the profits come in. If we look at a brand like Six Pack Shortcuts, which is a YouTube channel, they sell a bunch of products through their YouTube videos. What is the reason why they sell so much? Cause they have this huge audience and they're good salespeople and they know how to drive that traffic and to sales pages. But it started by having a really big responsive audience. So that has been the secret to my success. And in email specifically, I can launch physical products, I can launch info products, I can do workshops. But that has been the most profitable, both skillset and asset that I have developed. From a skillset perspective, I think the ability to sell is probably the most profitable skill that you could develop. Whether it is through copywriting or from stage, the ability to actually cash the check is kind of needed if you're ever going to run a profitable business. So for me, the asset has been the email list, but the skillset has been the ability to sell. And that's one thing that I think every entrepreneur needs to have.
Sam.
