Ryan Daniel Moran argues that handwritten notes and care packages beat paying influencers. He sends 10-25 personalized packages and gets replies, free promotion, and real partnerships in return.
Money is one way to do business. Money is one way to get someone's attention. But getting people who actually really love what you're about, way better. So sending out 10 to 25 care packages of your product with handwritten thank you cards and gift because you looked at their Instagram and saw that they like football, that that gets attention just as much as money does. And then six of them reply, three of them love it and are willing to work with you, or will post for nothing, or will want to explore a deeper relationship. So I wouldn't be too worried about a couple of influencers who want to be paid exorbitant amounts of money for endorsements. I don't think that's the best traffic anyway. I mean, the best traffic is from relationships, from people who really care about what you're about to.
