Ryan Daniel Moran explains how internet marketing tactics gave him an edge in e-commerce. He treats each product launch as a high-attention event, like ranking for a keyword. Applying this launch-focused mentality to physical products felt like bringing a flamethrower to a knife fight.
It was like bringing a flamethrower to a knife fight. Before I was in E Commerce, I was your Swiss army knife Internet marketer. And in the Internet marketing world, there were a few things that everyone did that very few people do in other businesses. And one of those things is that they treated every new product like it was something brand new, shiny. And there was a lot of activity around that launch. You could think about this like we think about websites on Google. If you're the number one result for a keyword, you're getting a lot of attention for that. There are platforms in every business. ClickBank is a marketplace for digital products. And I noticed that when I sent a lot of sales to a product, it would rank higher in the marketplace. I took that same mentality into E commerce, and it was like bringing a flamethrower to a knife fight.
