Ryan Daniel Moran says Amazon's marketplace is entering a second consolidation wave where brands get bought and merged together. The first wave made some sellers millions. This one will reward those who consolidate well and push out the rest.
A couple of years ago, Amazon was this wide open west period. And during this time, idiots got rich. You could just throw up anything you wanted and take sales on Amazon. And I called for what was going to happen was a consolidation of brands that that was going to window was going to close and then it would take a branded approach to be able to succeed selling physical products on Amazon. That happened, bar none. Without question. And the people who survived that and grew through it sold companies for millions and millions of dollars, myself included. And a lot of our backroom members did that. Now there is a second consolidation happening, and there's a second consolidation happening where we have a bunch of these brands being bought up and being basically merged into one thing. So the people who play this well will make even more money than the last consolidation, but more people who don't are going to get squeezed out of the marketplace. So I just recorded a podcast that talks about the consolidation 2.0 and how to survive through that and even make more through that consolidation process. It's now live on itunes.
