A brief YouTube shorts clip (Capitalism.com, Nov 3, 2023) featuring Ryan Daniel Moran advising that during economic crashes, older/traditional marketing tactics become effective again. He argues entrepreneurs should focus on "profitable activities"—the predictable, margin-boosting actions that put money in the bank—and double down on them when capital is scarce to win the next boom cycle.
When you're going through a crash. The old school marketing tactics that everybody forgot about become really effective during the boom periods and the buyout periods. Everyone's chasing what's new. Let's go to TikTok, let's sponsor influencers, let's go on this new retail platform. But if you're old enough to remember what worked five or 10 years ago, that's the stuff that is going to start working again after the crash. Those are the profitable activities, the things that add money in your bank account, the things that make it predictable for you to launch really high margin products. And if you double down on those, because most people have to since they don't have as much capital to throw around into all these other random opportunities, if you double down on those profitable activities, you will win in the next boom cycle.
