Focus on the real impact you have on one person, not on extracting money. Dave Asprey built Bulletproof Coffee by adding energy and value to users' lives, which grew into commercial success.
So you think about one person that you want to help. Dave Asprey did this really well, where he was like, I put butter in my coffee and it gave me a better day. So I'm going to start bulletproof coffee. And that was like the gateway drug of all things. Dave Asprey and bulletproof. And it became a phenomenon that built a billion dollar company. If you think about one person and the impact that you can have in their life, and then you think, I want to create something like that, that is the thing that will start to move the conversation in the store, in your mind, out of, how do I extract money from this? Think about, how do I infuse energy and life and value into someone else's life? And that's when you end up getting yours.
