Magic Spoon's founders sold cricket flour through Exoprotein, which flopped so badly it sparked Illuminati conspiracy theories. That failure taught them enough to build Magic Spoon into a $100 million cereal brand. Early flops often teach the lessons that make later success possible.
This company, Magic Spoon, sells over $100 million a year, but the first project was a total failure. The founders of Magic Spoon may be 9-figure entrepreneurs today, but their first project was called Exoprotein. They sold cricket flour, cricket protein. You can go ahead and look that one up. It actually even inspired some conspiracy theories about the end of the world and the Illuminati takeover. Anyway, that business didn't go so well and it ultimately got shut down. But the second business is the one that made them 9-figure entrepreneurs. Entrepreneurs. So often we look at the highlight reel of how entrepreneurs are becoming billionaires, or at least multi-millionaires, and we forget that most entrepreneurs have a long list of failures that prepared them to get to the point where they can hit it really big.
