Element Electrolytes grew from a founder mixing powder at home into a $100 million company. Three things drove it: a no-sugar product, influencer partnerships, and hiring a professional CEO to scale. The founder started by mailing electrolytes to a handful of customers.
Element Electrolytes sells over $100 million a year, but it started as a side project. The founder of this business was making this in his home and sending it to clients in the mail, like as a white powder. Then he partnered with a couple of influencers in order to get the word out to a core group of people. Then they brought in a CEO whose job it was to take them to a $3 to $5 million business. Today it sells over $100 million per year, and they basically must-have one product with a bunch of different flavors. Here's why this business did so well. Number one, they were just different enough from some of the competitors like Gatorade and Powerade. No sugar, and the delivery mechanism was a powder instead of a packaged drink. Number two, they had enough influence behind them to get the word out about the product. And number three, it's a really expensive consumable product. Today it's a 9-figure business, even though they never expected that it was gonna sell more than about $5 million a year. If you don't have your billion-dollar idea or even your $100 million idea yet. Remember, even some of the fastest-growing, most profitable, biggest businesses in the world started as a small thing for a small group of people, and then they built the snowball from there. That was the case with Element, and that's the case with most entrepreneurs.
