Ryan Daniel Moran reviews Trivita, a meditation product business doing $20-25K monthly with 5,000 engaged customers. He tells Mike and Lena to pick their two highest-margin items and spend 90 days blitzing Amazon with giveaways and promotion services to hit 250-500 reviews, rank on the first page, then scale that playbook across the whole catalog.
About $20–25,000 per month.
About 5,000 people.
Mike and Lena.
Approximately 250–500 reviews.
A 90-day campaign.
This is the part of the show where we look at one of our students businesses and we see where we can manifest more money into their business. And I say that because today's submission is from trivita.com Trivita sells physical products to people who meditate. What do people who meditate consume? See, you can sell physical products to anybody, any group of people. This is why when you're building a brand, I recommend you start with the person, what does that person need? And then we address what products to sell to that person. So Trevita sells meditation cushions, essential oils, diffusers. These are all things that people who meditate are going to have in their living room. Right? So Trevita is selling about 20 to $25,000 per month. They have an audience of about 5,000 people and they're looking at how do we grow this thing? Well, Mike and Lena, owners of trivita.com I took a look at your Amazon store, I took a look at your following. You're doing a really good of engaging your audience through content. You're doing a really good job of building up the audience on Facebook. Your branding is really good, or at least good enough. Here's where you are missing a big opportunity. You are simply not being aggressive, at least aggressive enough, in my opinion, at promoting your product specifically on Amazon. Now you've got the audience side figured out, you could probably leverage that audience a little bit harder to sell more product. But where you are simply not being aggressive enough is in your review getting strategies and your product promotion strategies. If I were you, I would walk into this business and say, what are the two products that have the highest profit margin? We are going to blitz this thing for 90 days. We are going to give away tons of product. We are going to do whatever it takes to get 250 to 500 reviews. We're going to do whatever it takes to rank for these keywords. You've been sitting on the sidelines for too long without having that amount of focus and aggressiveness. If you were to go all in on just that for the next 90 days, those two products that you pick become bestsellers. And that is going to give you the profit margins to duplicate that process over on every other product. So whether that is giving them away to your email list, going to giveaway lists, going to Zon Blast and Viral Launch, going out to these other places where you can give away as much as possible and to grease the Amazon algorithm, get those reviews from those people. That is how you are going to be able to make these products viable from those profits you'll duplicate it over every other product. That is going to give you the customer base, it's going to give you the momentum to roll out even more products. It'll even give you the profitability to be even more aggressive with a content strategy that you are doing to be able to spend more money on Facebook to boost your content to be able to spend more money to get more subscribers and more Facebook like and this is where the snowball really starts to pick up most people and this is what you're doing right now is just throwing products up, hoping they take off and doing a few things without any really focused effort on what is going to drive the growth of that business. So for you that focus needs to be on those two products that have the highest profit margin. Blast them, give them away, get the reviews until you're on the first page for all your major keywords. Take those profits, duplicate that over every product and you could have a million dollar business a year from now, probably even sooner.
