Ryan Daniel Moran (Capitalism.com) argues that Internet entrepreneurs, brand builders, and audience leaders are unusually well-positioned to build highly valuable, scalable, and sellable companies by marrying audiences to products. He cites recent high-profile exits/valuations (Honest, Dollar Shave Club, Yeti, Under Armour, Quest Nutrition) and warns that channel changes (e.g., Amazon review policy changes) reward brand-focused businesses over channel-dependent sellers. He promotes Freedom Fast Lane Live (Dec 9–11 in Austin, Texas) as an event gathering successful brand-builders and entrepreneurs to teach scaling and exit strategies.
Questions this video answers
October 5, 2016.
December 9th, 10th, and 11th (as stated in the video).
Austin, Texas.
Sold for $1 billion (as stated).
Sold for $1 billion (as stated).
Chapters
There are very few Internet entrepreneurs who really understand what it is that they're sitting on. If you are a brand builder, an audience leader, or an Internet entrepreneur who thinks big, you are among the rare people in the world that have the ability to impact millions of people and build really, really big brands. And I think very few entrepreneurs get how close they are to doing something really special. We're living through very interesting times right now. Honest Companies started just a few years ago by Jessica Alba was just sold for a billion dollars. Dollar Shave Club. It started with a viral video and $5,000 a couple of years ago just sold for a billion dollars. Yeti. They sell coolers. They're valued at $5 billion. Under Armour, valued at $30 billion. And these companies are getting acquired and many of them are mostly Internet based or Internet driven. And those of you who sell things on the Internet, physical products, digital products, or you sell information, you lead audiences, I don't think you realize the power that you're sitting on. See, something very special happens when you marry audiences with businesses. And we have a very unique ability to do that. Here at capitalism.com and freedomfastlane.com we teach people to build businesses and invest the profits primarily through building scalable and sellable brands and through following our trainings. Many people have built million dollar businesses in a year, sometimes less multimillion dollars businesses in a couple of years, because there's something magical about having something good that you sell to a very specific audience and putting it where they already hang out. This week there were some changes that happened in the marketplace, mostly because Amazon made some changes to how people get reviews. And a lot of people sell millions of dollars just on Amazon.com and people are freaking out and running for the hills. And those who succeed, who have always succeeded, are those who have built brands, who have built companies that exist far beyond just a channel, just beyond a small core audience, but those who have targeted specific groups and put their products as the solution to a problem. And something magical happens when you do that. I don't think most entrepreneurs get how close they are to doing something as big as Honest or Dollar Shave Club. They're often inches away from having multi million dollar companies, multimillion dollar brands. This December, I'm putting some of the smartest people that I know into one room who have built multimillion dollar brands, like the founder of Quest Nutrition, went from zero to $400 million in sales in five years. Jesse Itzler built a jet company, sold it to Warren Buffett, also had an equity piece in Zico Coconut Water, which he later sold to Coca Cola. He's now one of the owners of the Atlanta Hawks. Peter Diamandis, who is disrupting and changing technologies in the world through capitalism and entrepreneurship. John Mackey, who founded Whole Foods. Alicia Silverstone, who built an audience, launched a business to that audience and did it in a way that was totally in line with her passion and her mission to change the world. And a host of other people who have built brands that are between a million and 100 million in every stage in between, including Cameron Herold, who is kind of the go to guy, the how to guy for people who are at about the million dollar level and are looking to scale to 10, $100 million. He also works with Amazon Brands, physical products brands. So if you are a. I'm a little embarrassed. The cardboard cut out of me. There's a story behind that, but it's right behind me. So if you are an Internet entrepreneur, a brand builder, an audience leader, we're putting together the best in the world this December 9th, 10th and 11th in Austin, Texas, for an event called Freedom Fast Lane Live. It's keynoted by Peter Diamandis. And we even have the option now to where when they come off stage, you go with them and you connect with them one on one, if that's something that's important to you. So it's@freedomfastlanelive.com the link is somewhere along this video. And I hope to see you in Austin this December. You're sitting very close to a gold mine. You are inches away from having something really, really special. Don't blow your shot. See you in December.