Ryan Daniel Moran shares how Alicia sold water bottles through a 30-day Facebook group challenge called "Drink More Water." She posted daily videos, built an email list, and focused on customer transformation and referrals instead of pushing the product.
One of our mentors inside of the 1%. Her name is Alicia. She sold water bottles. She did a 30 day challenge as a Facebook group. And that 30 day challenge was the Drink More Water challenge. And every day she had a video in there talking about drinking more water. That's it. Everybody who was in that Facebook group was also on an email list. She advertised it through content, through follow ups with customers. So she put people through this process and she built up people who were not just buying water bottles, they were going through a transformation, they were going through a journey and they invited other people into that challenge.
