Ryan Daniel Moran says launch product two when your first hits 25 sales a day, you're making cash profit, and you've built the systems that drive those sales. Moving too fast before these foundations exist kills most second products.
25 sales a day.
Having a cash profit (money in the bank to invest in inventory).
Having "built the machine" — the foundational systems and steps that reliably drive sales.
The first way of knowing that you're ready to launch a second product is when the first product is doing at least 25 sales a day. You've now proven that you can take one product at 25, and now we probably can take a second product to 25. A second indicator that you are ready to launch a second product is when you have a cash profit. You've got money in the bank and you've got the savings to be able to put it into the inventory for the second product. And the third indicator, and maybe the most important, is that you've built the machine. You followed all of the other steps leading up to this point. Sometimes a product just catches fire. It's the right time, it's the right audience, you've got a following, and so people start buying it, and you're at 25 sales a day. Despite the fact that you don't have a hundred reviews, despite the fact that you haven't built an ambassador list. I say wait until you've built the foundation, which is all of the steps leading up to this point.
