Ryan Daniel Moran breaks down how three 8-figure brands—Ancient Nutrition, Bulletproof, and Primal Kitchen—all started the same way: their founders built audiences through blogs and podcasts before launching products. Build the audience first, then the business.
"valued at over $100 million" (as stated in the clip).
"a company worth hundreds of millions" (as stated in the clip).
"sold it for 2,200 million dollars" (as stated in the clip).
This is a cool story. Ancient Nutrition, started by Dr. Axe, who was a blogger and a podcaster, built an audience and then launched that brand and it was valued at over $100 million and interestingly enough, right above it, Bulletproof. Also started by a podcaster and a blogger who now has a company worth hundreds of millions of dollars. Here's another one. Primal Kitchen, started by Mark Sisson who is 60 some years old, had a blog and a podcast, sold it for 2,200 million dollars. If you have the audience and you launch products to it, you can do whatever you want. That's the play.
