Ryan Daniel Moran argues that selling is what actually matters in business. He warns entrepreneurs against chasing followers and content when they should be building products and selling them. His core point: nothing happens until something is sold.
This is a video for those of you who want to be entrepreneurs or for those of you who have started something that's just not taking off as fast as you want. Have you ever noticed that there are some companies that boom, some businesses that do extremely well, and some entrepreneurs who just stay stuck forever. I'm standing between a Starbucks on my right and a Starbucks on my left, across the street from one another. Why is it that a company can do so well while you have the local coffee shop that is struggling on the corner? And I heard a phrase once that I want to embed into your brain and I'm here to tell you, tattoo this on your arm, put it on your forehead, write it on your mirror, whatever you have to do. And the phrase is this. Nothing happens until something is sold. Nothing happens until something is sold. Now look, we live in this world where we are seeing a ton of attention about social media and content and building up a following. And I'm here to tell you, none of that matters until something is sold. Now, I get pushback on this because people will say, I don't really care about making money. I just want to distribute a message. I just want to do X. I just want to be free. And I'm here to tell you that the best way to do all of those things is to sell something. The only way to sustainably distribute the message that you want to bring to the world is to sell things, because that makes it predictable and sustainable for you to spread a message. If you have a product that you really, really believe in, but you feel weir selling it, I'm here to tell you that the best thing that you can do for the world is to sell that thing. The best way for you to distribute it out to as many people as possible is for you to be really, really good at selling that thing. Business and success comes down to two things. It is having a product and it is selling and distributing that product. That's it. And if you're doing all of this other stuff, you're complicating it, you're doing too much. Nothing happens until you sell something. And there are strategies to be able to do. Put it on channels, or you can put it on Amazon, or you can sell it on the street corner and we can talk about all kinds of ways to do that. But if what you are doing is not directly developing a product and selling things, you're making it too hard on yourself. And too many business owners have great things. They have great ideas, they have great brands, they have great products, they have great messages they want to bring to the world. And they're missing the two things that will actually make them successful and able to bring their uniqueness and their message to the world that would make the world a better place. And that is that they haven't dialed in what it is that their product is and how to sell it. And the fix for whatever change you want to see in the world, whether it's a product or a message that you want to bring, is to bring that product to the world and to sell it, because nothing happens until something is sold. Tattoo that on your forehead, because that is the linchpin to being a successful entrepreneur.
I don't know where I'm walking.
