COVID accelerated online shopping, but launching a store is easier than growing one. Brands need direct customer relationships, seamless experiences across channels, and presence in multiple marketplaces to win in 2021.
Chapters
2020 was a year that pushed brands and businesses around the world to reinvent themselves and adapt in order to survive and thrive. The pandemic changed E commerce forever, causing a surge in growth and transforming the way people sell and shop online. Now the future is here to stay and shoppers expect brands to meet them where they are online.
So with the major changes last year and the shift to online, we saw tons of new businesses launching stores thanks to great platforms like Wix. It's actually gotten so much easier to launch your online store, but we still see so many businesses struggle with actually growing it. So this year is all about building direct consumer relationships that you own to convert first time purchases and drive repeat sales.
In the last year, many new brands have moved online and competition to capture their online sales has intensified. 2021 will be about customer experience. Brands will have to stand out on every channel to capture and retain these digital buyers.
In 2021, we think small businesses can grow fastest by selling in more places.
Success is not always competences or resources. 2021 is the year of global e Commerce boost.
Join us to talk about building your 2021 E commerce strategy.